SEO tips and tricks

1. Google Domination
by
Jophiel Silvestrone @
SkyPoint Studios

2. Who is it for?
● Small business owners
● Office managers/ marketing agents
● Anyone concerned with their online profile

3. Think of Google as a friend
● Google wants to know who you are and relies
on you to tell them honestly about you and your
contact info
● In turn, Google lists your business according to
how long the domain and the business have
been around
● Domain naming and time hosted are crucial
factors in which domains dominate Google.

4. Search is Competitive
● Its nothing new
● Same old competitive sport event like running
● There are certain training regiments that
support success
● Playing by the rules keeps competitiveness and
keeps from getting disqualified
● People who cheat in search are called blackhat
and face the same discrimination as cheaters in
bicycling

5. How to get to #1
● Google wants to provide the best search results
possible when someone is looking for a service
or product
● It rewards websites based on the total amount
of content related to that search and how
quality the content is
● Age of the domain and the amount of links to it
from related websites are key factors in ranking
success

6. Every Piece Matters
● Every single piece of content (text, images,
code, PDFs, videos, etc.) are all analyzed by
Google for relevance to the overall site theme
● Any content not related to the site theme is
considered negative SEO as it dilutes the
power of the site focus or theme
● Every piece of relatable content is ranked on
how much quality it provides by checking it first
with robots and then using human testers in the
form of search traffic results and testing.

7. Ranking Factors
● Unique content – Not having any duplicate
content; quality of content high; legnth of
content adequate (300 words per page);
frequency of content updating regular
● Age of domain – the oldest domains are always
prioritized by Google because they use it as a
factor for how reliable a business is
● Backlink profile – the amount of other quality
websites saying you do what you do with a
backlink directly relates to successful search

8. Maintenaning Position
● Once search success is achieved for desired
search terms, regular maintenance is required
to keep it
● Social media and blogging should be regularly
engaged in weekly
● Continuance of building relevant backlinks
● Creating new content with keywords in for
specific searches

9. Review
● SEO requires work and dedication
● Sometimes time is the most important factor in
a website's SEO success
● Unique content is the single most important
factor to ranking a site
● Every piece matters, so outdated and old code
or duplicate content will negatively affect the
site
● Regularly check the search positioning of key
terms

10. Review
● SEO requires work and dedication
● Sometimes time is the most important factor in
a website's SEO success
● Unique content is the single most important
factor to ranking a site
● Every piece matters, so outdated and old code
or duplicate content will negatively affect the
site
● Regularly check the search positioning of key
terms