Our bi-monthly insights report focuses on the theme of "contradiction" : Positive or Negative Gentrification, Alpha Females and Beta Males, the changing image of the filmmaker, Virginal Bondage fashion ... Futuramen is a Berlin based, international insights and creative content production company. We consider ourselves cultural translators that do not believe that one perspective fits all even in a globalized world.

1. FUTURAMEN l INTRO FUTURAMEN l INTRO
Nothing has intrigued us more than the
inherent CONTRADICTION that surrounds
us. We feel on the edge of apocalypse, but
excited by constant revelations of science and
technology. We feel empowered by recent
popular culture, but anxious about growing
social inequality. We have travelled far, but
are finally setting up camp for the night.
T h e wo r l d i s a t o d d s w i t h i t s e l f - a n
internet battle that is struggling to reach
a resolution. CONTRADICTION isn’t just
online against offline, it ’s an attempt to
find a shared middle ground between polar
opposites in politics, culture and society.
This issue, exemplified well by photographer
Hadar Pitchon’s remarkable family portrait,
revels in attracting opposites. In order to make
the report as accessible as possible, we have
translated it into Spanish, German and Korean.
Yours,
Joie & Will
DE A R RE A DE R
FutuRamen is a Berlin-based, international creative agency
specializing in Futurism (reports and insights research), Content
Production (film, video, podcasts), Interaction Design (UX, social
media, physical spaces, curation and events), and Brand Strategy.
Founded by Futurist and Creative Strategist Joie Reinstein and
Filmmaker and Rihanna megafan Will McDowell, FutuRamen makes
future-orientated, innovative content and culturally nuanced solutions.
Thanks for your click and welcome to the first
issue of FutuRamen’s bi-monthly report.
I N T R O : J U LY 2 0 1 5
F U T UR AMEN

2. Gentrification: Let’s use the humble cup
of coffee as a starting point.
It’s a down and out urban neighborhood on
the east side of town, sometime in the early
naughties, you are an aspiring artist and you
have moved out to this no-mans-land of an ugly
area in search of cheap rent and studio space
for your large-scale art installations. You go to
the local deli around the corner for a no frills
$1.50 cup of coffee. A few years later, your
other friends move into the neighbourhood
because they have heard you rave about the
cheap rent and the rising creative scene. As
you all care about the taste of your coffee and
try to be ethical, a few of you get together and
open an “artisan coffee shop” with sustainable
beans and hand-pulled espresso at $4 a pop.
Fast forward a few years and people from other
neighbourhoods are flocking here for your
delicious coffee and all the other things that
come with it: farmer markets, hand crafted home
goods, organic restaurants, and locally made
fashion. Things are good in the neighborhood,
but the deli owner starts to feel alienated.
Now the world has gotten wind of the charm
of your ‘hood and the landlords are realising
that they are sitting on real estate gold and
dollar signs flash in their eyes. Your hipster
coffee shop can no longer pay the rent as it
has now doubled and soon a Starbucks opens
up in it’s place. The hipsters are pissed and
now also feel alienated and you decide to take
your indie rock scene and craft beer elsewhere
while the rest of the richer world can bask in the
remnants of a vibrant area, feeling as if some
of the hip goodness of yesterday will rub off on
them. Eventually, the five floor brick building
the Starbucks is housed in gets burnt down
by the owner in order to collect insurance. A
characterless condo goes up with a characterless
coffee chain. Urban Suburbia has arrived.
Sound familiar? This cycle of events has
occurred in Willamsburg, Brooklyn, London’s
East End, the 18th Arrondissement of Paris,
Raval in Barcelona, Garosil Gil in Seoul as well
countless other cities where neighbourhoods
are being swallowed up in a faster and
faster cycle of hyper-gentrification. Once a
phenomenon that slowly ushered change into
a dilapidated area, it has now become one
of the biggest modern urban plagues: first
pushing out original habitants, then making
a neighborhood a victim of it’s own success,
sometimes transforming it into a generic
copy of any other globally gentrified capital.
What’s most odd is the fact that the upward
trend seems to be a ‘condoisation’ of cities, as
residences are often the biggest moneymakers
with the ability to pan the new apartments off
quickly and enjoy minimal upkeep post-sale.
But if the ‘mom and pop’ shops that give a
neighbourhood its character in the first place
are simply being replaced by the cold steel
of a 2000-and-whatever high rise, what’s the
point of living in an overpriced city when it
imitates the suburbia people try so hard to flee?
FUTURAMEN l GENTRIFUCKATION
G E NTRIFUCK ATION
B Y J R
“What’s the point of living
in an overpriced city when
it imitates the suburbia
people try so hard to flee?”.
Often sub-groups such as hipsters get the
brunt of the blame for a sort of branded
gentrification as they seem to invest new
neighborhoods with a Pied Piper-like fervency.
Blaming hipsters is only making them an all
too convenient societal scapegoat. The real
problem here is greed, and the utter lack of
reverence from local governments. As a result,
we are seeing situations of pure contradiction
such as blight in the West Village, where
landlords would rather leave a space boarded
up in hopes of landing a national chain, instead
of continuing on with their independent, loyal
tenant who has been there for the past 50 years.
And it doesn’t stop here, thousands of spaces sit
empty and become ghost apartments: financial
investments of the 1% global elite, a form of
stockpiled currency. One begins to wonder
if the future of cities will be the 1% owning
everything and the rest of us mere mortals all
depending on the sharing economy: co-habiting
everything with zero chance of proprietorship.
Yet, we have all become so accustomed to the
perks of an improving neighbourhood, that it seems
hard to figure out when enough is enough and
when and how to stop the ‘gentriFUCKation’ freight
train. We need to bring the conversation back
to the aforementioned concept of ‘reverence’.
In the words of a Berlin-based playwright David
Kantounas, “responsible development is an
attitude.” It is an engagement with the local green
grocer rather than a trip to the chain supermarket.
“We need to bring the
conversation back to
the aforementioned
concept of ‘reverence’”.
FUTURAMEN l GENTRIFUCKATION

3. FUTURAMEN l GENTRIFUCKATION
Preserving the very things
that make cities special is
not a pipe dream. It has been
demonstrated in Berlin with
the preservation of Tempelhof
Field (an overwhelming number
of residents signed a petition
preser ving the 30 0 hectare
piece of land from becoming a
zealous developer’s dream) and
the Joiners’ Arms in London,
an adored gay bar which was
saved at the last minute by a
community lead “Friends of the
Joiners’ Arms” campaign group.
They are now fundraising to
buy the property so it can truly
be owned by the community it
serves. “It’s another example
of how organized campaigns
by local groups can fight back
against the forces that are turning
London into a dystopian city of
luxury glass cubes” said James
Manning in his piece on the Now.
Here.This section of Time Out.
Meanwhile, in a world where
proprietorship is becoming a
rare occurrence, some temporary
solutions have cropped up, such
as the Guardianship program
i n Lo n d o n wh e re by p e o p l e
pay to be temporary tenants,
or in a sense legal squatters,
in buildings that are sitting
empty for a period of time. Of
course this eases up some of the
issues of providing low income
housing, but unfortunately the
‘Guardians’ as they are called, live
in a permanent state of unease
as they could be told to leave
within a moment’s notice, not to
mention that Health and Safety
codes are questionable. Echoing
this, New York is trying to pass
a law that would allow pop-up
shops to open in rent-hungry
spaces while they await their
bigger tenants. Unfortunately,
these solutions are merely a band-
aid for a much larger problem.
In a time when the majority of
the population lives in cities and
continues to move into them,
how is it that so much of the
city itself does not tangibly
belong to its inhabitants? How
is it that so many decisions that
directly affect the street on
which people live is completely
out of their control? Before our
cities all become one generic
glass condo, maybe it’s time we
start shifting the conversation
towards a consensual responsible
development that improves a city,
grants access to ownership and
benefits all those that it serves.
Only then can gentrification
n o lo ng e r b e a dir t y wo rd .
FUTURAMEN l GENTRIFUCKATION

4. FUTURAMEN l ALPHA FEMALE FUTURAMEN l ALPHA FEMALE
ALPHA
FEMALEB Y J R
Hillary Clinton’s campaign swag is
deliciously and intentionally ironic.
An accessory that has gone particularly
viral is a cross-stitch pillow, a craft
usually labeled as ‘women’s work’
and that comes with the bold title “A
Woman’s place is in the White House.”
As much as this is so satisfyingly feminist
and exemplifies an almost Riot-Girl like
campaign that Mrs. Clinton has begun to
run (at least in the eyes of Republicans)
it also plays into stereotypes that
feed the fire of the gender debate.
No one can deny that Hillary Clinton is the
ultimate Alpha Female. Simultaneously
embracing pantsuits and pastels, she
also carries a confidence and bravado
that has made many international
male heads of state step into line.
Perhaps seizing on the zeitgeist or
being partially responsible for it (we
seem to have a feminism chicken and
the egg scenario going on here) she
is perfectly on time in what seems
to be a tsunami of Alpha Female
figures in both society and culture.
This phenomenon is apparent in the
music scene, where strong females have
been dominating the charts for the past
few years, Florence and the Machine,
Yelle, and especially Taylor Swift, with
her recent Bad Blood video, an almost
Alpha Female theme song. They are all
embracing their hyper feminist sides.
The music videos portray men as fun,
toy-like sidekicks or they are omitted
altogether as if the future of the world
is indeed solely female. Yet there is still
this struggle and certain unwillingness
to actually classify oneself as feminist
even when a person is taking on all
the characteristics of one. The word
is so very heavy: it carries with it
several waves of conflicting ideals of
what a woman’s identity should be. A
perfect example of this contradiction
is Nicki Minaj, who on the surface
would be Gloria Steinem’s worst
nightmare. Recently she told Vogue:
“There are sexual things that I do that
aren’t for a man. I feel empowered
sometimes by being sexy and being
comfortable enough to be sexy on
camera—a lot of woman struggle with
that… But I don’t really identify with
any particular label. I just speak my
truth and if people like it, they like
it, and if they bash it, they bash it.”

5. FUTURAMEN l ALPHA FEMALE FUTURAMEN l ALPHA FEMALE
It is very clear that she skirts the word ‘feminist’, but dig
deeper into the album The Pink Print and you will find lyrics
that are deeply Alpha Female. All this female swagger has lead
to some additional mass cultural examples such as the new
Mad Max: Fury Road movie that people are calling a “Feminist
Action Film”, to the point where Men’s rights activists are
getting their knickers in a twist over it and calling for a boycott.
As much as we still need these provocations, and people
like Hillary Clinton who create massive political pushback
against sexism, the real way to achieve gender equality
is to do away with the very tropes that are putting both
men and women into archetypal cages. There shouldn’t
be labels such as a female CEO but just CEO, why does
this have to be called out as such? It is no less offensive
than Black CEO or Gay CEO. And why do men and women
have to answer to such extremes that are often inculcated
in them as children? We believe the future is where the
Alpha Female, the Beta Male, the Beta Female and the
Alpha Male can all share and learn from each other. There
is a place for both logic and emotion, for multitasking
and linear thinking, for strength and sensitivity. Going to
the extreme with any of these traits can be detrimental. If
these traits are on an even playing field where men can be
encouraged to be empathetic and woman are not called bossy
for being strong, then we have we reached true equality.
“There shouldn’t be labels such
as a female CEO but just CEO,
why does this have to be called
out as such? It is no less offensive
than Black CEO or Gay CEO”.

6. FUTURAMEN l BETA MALE
BETA
MALE
The Evening Standard, the free evening newspaper printed
and distributed on the London Underground, has long
celebrated the ‘Beta Male’ as a cultural breakthrough.
According to Rosamund Urwin, the Beta Male is a sensitive
soul who is über sexy, a key player in our contradiction
culture. Urwin defines the Beta Male as the opposite of
the bolshie Alpha, but by no means a push-over. Perhaps,
though, the Beta Male can be all of those things. Maybe it
isn’t even a boy thing. Beta Male is a way of behaving in
which the subject plays on a stereotype and subverts it.
Where better to start than with Candy Ken. German Internet
sensation and ex-photography student turned living art
experiment and ‘pop musician’. Candy Ken is well aware of
his masculinity, the bulging muscles, the macho bravado, his
testosterone-fuelled lyrics… and that’s why he chooses to subvert
it by dressing up as a real life Hello Kitty. This kind of Beta Male
isn’t simply a softly spoken gentle-hunk à la Ryan Gosling, but a
provocative male playing up to his masculinity and then tipping
it on its head: “Ken is always supposed to be wearing blue and
looking muscular, normal and basic but Candy Ken can do all
the crazy things Ken is not allowed to do. He has everything
he wants. He buys himself real Barbie dolls.” (Paper Magazine).
“The Beta Male is a sensitive
soul who is über sexy, a key player
in our contradiction culture”.
Another type of Beta Male is the post-hipster,
exemplified in Noah Baumbach’s troubled
but culturally relevant film While We’re Young.
The film pivots on the relationship between
Josh, a veteran documentary filmmaker and
Jamie, an emerging film student. The clash of
these two men is not just Alpha versus Beta,
“it’s first-hand experience versus cultural
appropriation, individualism versus ethical
integrity, analogue versus digital’ (Little White
Lies). The Beta Male floats between the two,
a versatile millennial keen to take photos on
his iPhone but write prose in his journal. He
sends postcards from France but eCards to
his lover. He’s a leader, but he might not be in
charge. Beta Male can take his foot off the gas.
Cultural appropriation seems to crop us as
the more controversial tendency of the Beta
Male. Indeed, Candy Ken owes everything to
Riff Raff and Die Antwoord, who themselves
have appropriated their gangster aesthetics
entirely from Gangsta rap. The Beta Male is best
understood as a cross-cultural hybrid who picks
the best behavioral traits of men and women
and combines them. It might come across as
contrived, but it is highly aware of its artifice.
FUTURAMEN l BETA MALE
B Y W M

7. FUTURAMEN l VIRGINAL BONDAGE FUTURAMEN l VIRGINAL BONDAGE
VIRGINAL BON DAGE
When we think of innocent pastel-clad women and
bondage wearing vixens, two very different images
come to mind. Nonetheless, a very contradictory style has
been cropping up, especially on Instagram and Tinder, where
young women have somehow managed to reconcile these two
worlds. Simultaneously dangerous and sweet, provocative
and pretty, this youth driven look is a highly irreverent
mashup. The choker ring necklace as it’s emblem, this style
give out a message of ‘you can look, but you can’t touch’.
Arvida Bystrom
You could say the star leading this movement is model Arvida
Bystrom. Her carefully curated Instagram is a pink pastel
lover’s dream. But the feed has got bite too, as she manages to
throw in feminist quips, snarky pop culture references, and the
constant reminder that we are living in a digitally dictated world.
Grimes
Another Virginal Bondage muse would be Grimes, she herself
a product of the digital juxtaposition generation. Grimes has
always combined cultures in her music and style, most noticeably
drawing from Japanese street style and Korean K-pop performers.
So it’s no wonder she could be the poster girl for this look.
Naughty Kawaii
Many elements of this style could be attributed to Japanese
street fashion which has given us everything from Gothic Lolitas,
to Nippon ravers, to the now universally popular Pastel Goth. This
version is a little more subtle as icy pastels and sweet fabrics reign
and there are only a few hints of something slightly more sexual.
Good Girl Bad Girl
This feels like the more Western version of the look with the
wholesome girl enjoying a bit of a rebellion. It’s like when Miley
Cyrus went from Hannah Montana to a half naked twerking fiend.
Bondage Bride
Finally, the style is taken to a literal level with direct virginal bride
references, combined with bondage chokers, garters and spikes.
B Y J R

8. FUTURAMEN l THE FUTURE FILMMAKER
THE FUTURE
FILMMAKER
At this year’s strictly high-heeled Cannes
Film Festival, the world was both shocked
and appalled when women were reportedly
turned away from the red carpet for wearing
flats. So much of the film industry seems to be
dominated by social codes and obligations. The
rules are out of touch, unsustainable and raise
many questions. It struck FutuRamen that it
might be worth speculating not about the future
of film, but about the future of the filmmaker.
How, in years to come, might filmmakers behave?
Ted Hope, in his excellent memoir-guidebook
Hope For Film, calls for directors to work on
branding themselves in order to secure future
film budgets. In an age when musicians like
Taylor Swift build hype for their upcoming videos
with strategic, daily Instagram campaigns,
filmmakers should follow suit. Creating a fan
base is naturally a challenge for those directors
who wish to remain allusive, preferring to
communicate only through their films. Sadly
though, that isn’t an option anymore. To be
allusive is to be exclusive, and exclusivity just
won’t do. Filmmakers need to be accessible,
talkative and provocative. Branding isn’t
about tweeting other celebrities, it’s about
sharing a curated vision that fits a changing
artistic exploration: it should be visual and
tangible. Filmmakers should publish behind-
the-scenes images from their own accounts,
informing their followers of what’s to come
without having to seek studio approval before
sharing their insights. In this way, the future
filmmaker will operate as a lone wolf, capable
of amassing a powerful fan base who will help
them secure future budgets and sponsorship.
Branding, though, should never be egotistical
and should favor the filmmaker’s vision,
not the filmmaker themselves. Gia Coppola
exemplifies this method well. Her debut feature
film, Palo Alto, tells the story of youthful
misadventures in suburban California. Naturally,
her Instagram feed is girly yet boyish, messy,
carefree, but carefully curated: Art books and
kittens, sorbet sundaes and flowers, goofy
selfies and behind-the-scenes snapshots,
retro t-shirts and LA road-side cityscapes:
everything fits into the world of Gia Coppola
and doesn’t rub her acclaim or her agenda in
our face. Contradictions rule the day, and each
post feels authentic in their effortlessness.
Jerry Saltz, one of the last uninhibited voices
in art criticism, praises Instagram for its
escapist possibilities that remain rooted in
the offline experience, “on Instagram, I’m
searching. But for what? Pictures. My first,
best, last, maybe only real language. I love
to look. At anything. Anytime. Especially
in this still moderately unplumbed space
— in terms of openness and weirdness ,
far beyond the tightening conservatism of
“To be allusive is to be exclusive,
and exclusivity just won’t do”.
FUTURAMEN l THE FUTURE FILMMAKER
B Y W M

9. FUTURAMEN l THE FUTURE FILMMAKER FUTURAMEN l THE FUTURE FILMMAKER
Facebook and the whip-fast witticisms of
Twitter.” Saltz makes a strong point for how
Instagram is received, a social media that has
literally, freed the nipple (through the hashtag
#freethenipple, women have claimed back the
right to expose their breasts online). Coppola,
then, is a wunderkind of Instagram marketing,
bound to amass another 50,000 followers as her
creed progresses. Through her feed, she invites
us to boardgames with friends, cocktails with
bandmates and the occasional quizzical selfie.
But Instagram isn’t the only way to build up a
following. The future-thinking filmmaker isn’t
afraid of some unconventional exposure. Take
Québecois director Xavier Dolan appearing on
the popular French-language cooking show
Les Recettes Pompettes: a Canadian show in
which the special guest partakes in a drunken
cook-off. Even if the ‘vodka’ is in fact water (an
assumption we can make as Donal necks over
15 shots during the show, a no-doubt excess
amount for his nimble frame) the show is
endearingly unflattering, doing little to promote
Dolan’s latest feature Mommy, but going to
great lengths to help paint the young director as
someone you might want to hang out with. And
of course, the promotion is slipped in there too:
a slurred phone call to actress Anne Dorval who
stars in the film, and a candid ‘Sing to Celine’
moment pays homage to a scene in the film
when the protagonist dances to Celine Dion.
This strategy is counterintuitive and here we
find another contradiction - promoting a serious
drama with a comedic television performance
is a way of gaining meaningful media attention.
Dolan promotes his next film jovially, without
undermining the seriousness of his filmic vision.
Channing Tatum, actor and producer, took to
Twitter, Instagram and Facebook last month
in search of a lost bag, left behind in a New
York cab. His backpack was later reunited
with him, just in time to start promoting
the second installment of the Magic Mike
franchise. The actor used Represent.com to
sell a promotional T-shirt this year, a method
that harks back to 90s and reminds us of
the times we bought band T-shirts with the
little money we had. Tatum’s accessibility is
unusual for a Hollywood star and appeals to a
gender-wide audience. Anyone who has seen
21 and 22 Jump Street is aware of Tatum’s
refreshing self-awareness: excessively macho
but tender as a lamb, he epitomizes the ‘Beta-
Male’, both boyfriend and best friend material.
This ‘friendliness’, however fictional it may
be, is mirrored in the roles Tatum chooses.
So it seems the answer here is simple: do the
opposite of what they tell you. Be Bill Murray
if he had a smartphone.
Keep talking
Speak up
Promote your vision, not yourself
Make us laugh
Know your audience, know yourself
Be accessible
THE FUTURE
FILMMAKER
M AN IFESTO

10. FUTURAMEN l POST TOURISM FUTURAMEN l POST TOURISM
POST
TOURISM
FLUSHING BEACON
Located at the end of the 7 train line, perhaps
this is why it seems daunting to most visitors
to have to go to what looks like the edge of
NYC. But ask any local who’s been there, and
they will rave about cheap Asian food courts
and the plethora of Korean beauty stores
(often the only US locations outside of Korea
itself). In fact, stepping out of the Flushing
Main Street station exemplifies why New York
is such an amazingly contradictory place,
take a subway and you feel like you’ve been
transported to a place that isn’t even NYC at all.
Access: Subway Line 7, Flushing Main Street
Most visitors think of MOMA when asked
which art institute they would like to visit.
Don’t waste your time, do what the locals
do and jump on a metro North train at Grand
Central heading to upstate Beacon. There you
will find the incredible Dia Foundation which
houses the most comprehensive and site-
specific collection of minimalist art contained
in an old Nabisco factory, the newly opened
Roundhouse: a gorgeous boutique hotel with
a restaurant serving tons of Hudson Valley
Duck delicacies (at non-NYC prices) and a
quaint main street that is reminiscent of a
magical America of yesteryear.
Access: Metro North from Grand Central to
DIA (you can buy a combined ticket for the
museum at the train station).
http://www.roundhousebeacon.com
N E W Y O R K
B Y J R
Do you generally stay at Airbnb apartments
when travelling? Do you use Uber or
engage in meal sharing in people’s homes?
Are you most likely to head to Meetup.
com rather than Timeout when you get
to a new city? Yep, it sounds like you are
a Post-Tourist! Generally minted from the
milliennial demographic, they are not so
interested in seeing historical monuments
and checking off a tourist to-do list as
seeking meaningful experiences. They want
to go see and do as the locals do, hang out
and enjoy a beer rather than cram in 10000
activities into one day. A post-tourist is by
nature a contradiction because essentially
he or she is still a tourist but just doesn’t
want the stigma of being labeled as one.
For your post-tourism needs, FutuRamen has
provided a mini guide of where to go to avoid
the tour buses and the bad souvenir T-shirts.

11. KYOTO LONDON BUENOS AIRESBERLIN
Machiya Stays
When visiting Japan, it is almost criminal not
to stop in Kyoto for a few days to experience
a different kind of city life than that of Tokyo.
Known for it’s Ryokan and beautiful resorts,
the real way to feel like a local (of times past)
is to stay at a renovated Machiya: traditional
houses that often have only 2 or 3 Japanese
style rooms (meaning tatami + futon sleeping)
and a downstairs area usually containing a
café or a shop. Machiya, are generally found
in off-the-beaten path neighborhoods as they
were originally work-live spaces for artisans
crafting goods such as kimonos.
Ky o M a c h i y a R y o k a n M a N a k a g y o - k u ,
Aneyakojidori, Nishitoin 547-1, Kyoto, KY, Japan
Reservations on booking.com
Tempelhofer Feld
Mentioned in our article ‘Gentrifuckation’,
Tempelhofer Feld is almost a metaphor for
the city of Berlin. Originally constructed by
the Nazis, then taken over by the Russians and
Americans post-World War II as part of the
occupation, then the sole means of getting
food to West Berlin, the airport was finally
decommissioned in the 90s and became a
home to the Bread and Butter tradeshow.
History aside, it is a massive piece of land in
the middle of the city, with zero obstruction.
It is about the equivalent in size to Central
Park in New York… but imagine being able
to see from top to bottom of the park in one
glance. Rarely in urban environments can you
feel the enormity of a space and as a human
feel so small. And despite it’s tumultuous past,
for Berliners it has now become the symbol
of happiness, freedom and greed-free living.
Access: U6 Platz Der Luftbrück (NW entrance)
or U8 Leinestrasse (SE entrance)
Brilliant Corners
To call the Dalston watering hole just one
thing would be rather limiting. This hybrid
space offers a fantastic sushi menu, craft
beer, a friendly atmosphere and a rotation
of eclectic DJs and live music. Founded by
two guys who didn’t just want a 9 to 5 job
but wanted to create a meaningful meeting
space, Brilliant Corners is already proving
to be exactly that. FutuRamen visited on a
Sunday evening at 8pm and you would think
it was Saturday at midnight given how packed
to the brim it was.
http://brilliantcornerslondon.co.uk/about/
Floreria Atlantico
With airs of a speakeasy, as you have to walk
through a florist, a wine shop and through a
fridge door to get to it, the Floreria Atlantico
defiantly does not make itself apparent to
tourists. Located in the upscale part of
Retirio, BA, you can find some of the best
food in the city. You can sample Argentine
inspired tapas such as bife de chorizo (sirloin
steak) and marinated octopus. The city’s
omnipotent business men, knowing expats and
fashionistas all clash in a wonderful cacophony
that represents the city’s highlife.
http://www.floreriaatlantico.com.ar
FUTURAMEN l POST TOURISM FUTURAMEN l POST TOURISM

12. FUTURAMEN l WHAT WE’RE WATCHING
WHAT
WE’RE
WATCHING
‘Zhala’ - Zhala
Zhala’s debut album, from Robyn’s Konichiwa Records,
is a euro-party delight that mixes Berlin-style techno
with s y nthy 2 01 5 re a l n e s s . Fa n s of R o by n wi l l l ove
t h i s a n d o bv i o u s l y, Fu t u R a m e n a r e f a n s o f R o by n .
‘Red Love: The Story of an East German
Family’
Faith the Great Doctor
By Maxim Leo, Published by Pushkin Press
A stunning memoir and Family history paints
a picture of East Germany that is relatable
and new. Leo explains where the GDR came
from , the hope tied up in its creation, and the
feeling of loss its inevitable end left behind.
Produced by SBS, 2012
FutuRamen is a huge fan of Korean Dramas
because of the immersive escapism and rich
plots they offer. Faith the Great Doctor, a 2012
cult favorite with the mega star Lee Minho, is
particularly special as it allows us an accurate
glimpse of Korea’s ancient past. Set in the time
of Goryeo (where the name Korea derives from),
this extremely accurate historic adaptation,
that has some time traveling and super natural
plots thrown in for excitement, is the kind of
history lesson you wish you had in high school.
By Guy Deutscher, Published by Picador 2011
Have you ever felt like your personality
changed, your humor was different or the pitch
of your voice even got higher or lower when
you spoke another language? These ideas
are addressed in this fascinating non-fiction
read that outlines how language is so heavily
effected by perspective and culture. Deutscher
explains how it is more cultural revolution
than biological evolution that has effected
how we name things and communicate.
Through the Language Glass: Why the
world looks different in other Languages
FUTURAMEN l WHAT WE’RE WATCHING

13. FUTURAMEN l CREDITS FUTURAMEN l CREDITS
Intro:
Photo by Hadar Pitchon
Gentrifuckation:
James Manning, ‘The Joiners Arms may be saved
after all’ Now.Here.This Time Out, January, 2015,
http://now-here-this.timeout.com/2015/01/15/
the-joiners-arms-might-be-saved-after-all/
Vivian Yee, ‘Shop owners in a changing Brooklyn
decide to call it quits’, The New York Times, May,
2015, http://www.nytimes.com/2015/05/26/nyregion/
in-a-changing-brooklyn-shop-owners-decide-to-
call-it-quits.html?utm_source=nextdraft&_r=0
Tim Wu, ‘Why are there so many shuttered storefronts
in the West Village?’, The New Yorker, May 2015,
whttp://www.newyorker.com/business/currency/
why-are-there-so-many-shuttered-storefronts-
in-the-west-village?utm_source=nextdraft
Andrew Rice, ‘Is This the Office of the Future
or a $5 Billion Waste of Space?’, Bloomberg,
May 2015, http://www.bloomberg.com/news/
features/2015-05-21/wework-real-estate-empire-
or-shared-office-space-for-a-new-era-
David Gelles, ‘The Logic of an Empty $100 Million
Pad’ The New York Times, February 2015, http://
www.nytimes.com/2015/02/10/business/the-
logic-of-an-empty-dollar100-million-pad.html
Cartoon by: Vincent Lefebvre
Post Tourism:
Joie Reinstein
Theartblog.org
Booking.com
http://brilliantcornerslondon.co.uk
Joie Reinstein
http://blog.courconnect.com
http://blog.courconnect.com/wp-content/
uploads/2014/06/Florer%C3%ADa-Atlántico-
2-Revista-Freddie_courconnect.jpg
What We’re Watching:
‘Zhala’ - Zhala Album Cover, Konichiwa Records
Red Love: The Story of an East German
Family, Maxim Leo, Pushkin Press
Official Poster for ‘Faith’ by SBS
Cover of ‘Through the Language Glass’.
Contact Us:
hello@futuramen.com
Instagram: futu_ramen
twitter: @futu_ramen
www.futuramen.com
Alpha Female:
Alex Frank, ‘Newly Single Nicki Minaj on
Feminism, Meek Mill, and Rapping at 50’, Vogue.
com, http://www.vogue.com/10650415/nicki-
minaj-interview-feminism-pinkprint/
Lorena O’Neil, ‘Men’s rights activists call for
boycott of ‘Mad Max: Fury Road’, citing feminist
agenda.’The Hollywood Reporter, CNN, May 2015,
http://edition.cnn.com/2015/05/15/entertainment/
mad-max-fury-road-boycott-mens-rights-thr-feat/
Yelle – Still from “Completement Fou” video
Hillaryclinton.com – Campaign cross-
stitch pillow from her online shop
Taylor Swift – Still from “Bad Blood” video
Nicki Minaj – Still from “Anaconda” video
Still from Mad Max Fury Road trailer
Beta Male:
Rosamund Urwin, ‘Rosamund Urwin: There’s
nothing sexier than a beta male’, The Evening
Standard, 23 October 2014, http://www.standard.
co.uk/comment/comment/rosamund­urwin­theres­
nothing­sexier-than­a­beta­male­9813296.html
Nadja Sayej, Interview for Paper Magazine,
http://www.papermag.com/2015/02/
candy_ken_nicola_formichetti.php
Adam Woodward, ‘While We’re Young ­Review’,
http://www.littlewhitelies.co.uk/theatrical­
reviews/while­were­young­29687
Paper Magazine, photo by Omar Macchiavelli,
http://www.papermag.com/2015/02/
candy_ken_nicola_formichetti.php
Nicole, Rivelli, still of Ben Stiller and Adam Driver in
While We’re Young, IMDB, http://www.imdb.com/
media/rm3681939456/tt1791682?ref_=ttmd_md_nxt
Virginal Bondage:
Arvida Bystrom:
All images from her Instagram @arvidabystrom
Grimes:
Grimes_1 ­photo by Eric T White
Grimes_2 ­ through­every­forest.tumblr.com
Naughty Kawaii:
NaughtyKawaii_1 ­etsy.com/shop/BadassBoutiqueVN
NaughtyKawaii_2 ­tokyofashion.com
NaughtyKawaii_3 ­fineandfancy.tumblr.com
NaughtyKawaii_4 ­Bambi Sato
Instagram @bambi_0615
NaughtyKawaii_5 ­Lazy Oaf Instagram @lazyoafs
NaughtyKawaii_6 ­weheartit.com
Good Girl Bad Girl:
GoodGirlBadGirl_1 ­Unif Instagram @unif
GoodGirlBadGirl_2 ­Unif Instagram @unif
GoodGirlBadGirl_3 ­888gabby Instagram @888gabby
GoodGirlBadGirl_4 ­888gabby Instagram @888gabby
GoodGirlBadGirl_5 ­Unif Instagram @unif
GoodGirlBadGirl_6 ­thelingerielesbian_tumblr
Bondage Bride:
BondageBride_1 ­creepyyeha.tumblr.com
BondageBride_2 ­Nastygal.com Lookbook
BondageBride_3 ­Nastygal.com Lookbook
BondageBride_4 ­creepyyeha.tumblr.com
Future Filmmakers:
Jerry Saltz, Vulture, http://www.vulture.
com/2014/12/saltz­great­instagram­art.html
Xavier Dolan on ‘Les Recettes pompettes’, V, vtele.
ca https://www.youtube.com/watch?v=T­FB2uJb_Rs
Magic Mike XXL T­shirt, Represent.com:
https://represent.com/mmxxl
Instagram ­mastergia
Screenshot from ‘Les recettes pompettes’
from V’s YouTube page.
Magic Mike XXL T­shirt, represent.com/mmxxl
RE F E RE N CE S & CRE D IT S