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Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
Hospital Adoption Of Medicine 2.0
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Hospital Adoption Of Medicine 2.0

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Presentation at the Medicine 2.0 Congress, Toronto, CA

Presentation at the Medicine 2.0 Congress, Toronto, CA

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  • 1. Hospital Adoption of Medicine 2.0
    A Culture Change
  • 2. Introduction
    Blog: ehealth.johnwsharp.com
    Twitter: @JohnSharp
    Links: delicious.com/johnsharp/ClevelandClinic
    Department: lerner.ccf.org/qhs/informatics
    Email: sharpj@ccf.org
  • 3. Industry Relationships
    Member of the Advisory BoardWithin3.com – private social network for physicians
  • 4. Cleveland Clinic
    1000 bed hospital and medical center
    1800 physician group practice
    3.3 million total visits and more than 50,000 hospital admissions
    Locations: Cleveland, Ohio; Fort Lauderdale, FL; Toronto, CA; Abu Dhabi, UAE; Las Vegas, NV
  • 5. Cleveland Clinic Electronic Medical Record
    Epic Systems
    2,000,000 patients
    In hospital, outpatient clinics and suburban health centers
    CPOE implemented
    Now being used for quality reporting and research
  • 6. eHealth Initiatives
    Personal Health Record – tethered to EMR
    Online Second Opinion
    Google Health partnership
    Microsoft HealthVault – remote monitoring
  • 7. Leadership in Healthcare Reform
    Outcomes Booklets – reported annually
    Cited as model of care efficiency
    President Obama’s visit to discuss reform
    Physicians on salary – remove motivation for fee for service
  • 8. Web 2.0 as a Disruptive Force
  • 9.
  • 10. Web 2.0 Beginnings
    Unofficial Blogs – Clinical Cases and Images
    Unofficial Wiki – AskDrWiki.com
    Social Networking in Medical School
    Google Gadget – Walk for Good
    Live physician chats
    Google Health partnership
    Transition – CEO blog
  • 11. Web 2.0 Beginnings
  • 12. The Transition
    Website Redesign – consumer research - 2008
    YouTube channel – repurposing news videosCleveland Clinic News Service - 2007
    Facebook page, Twitter for CME, then news - 2009
    Chief of Medical Staff – Blog for medical staff with anonymous comments allowed - 2009
    Wikis in several departments
    CMO presents strategy to Board and Trustees
  • 13. Website Redesign
  • 14. YouTube Channel
    Focus : health news and wellness recommendations
  • 15. Facebook
    Wellness Focus
  • 16. Twitter - CME
    Will be Tweeting from our Medical Innovation SummitOct 5-7
  • 17. What Enabled this Change
    An institution which encourages innovation
    Leadership willing to look at successes in other industries for new strategies
    New emphasis on patient engagement – Office of Patient Experience
    National/International strategy to recruit new patients
    Chief Marketing Office as a champion
  • 18. Future
    Physician Social Networking
    Expand Twitter presence
    Employee polices
    Enterprise 2.0 – early stages
    Integration with eHealth tools
    Facebook gadgets
  • 19. Physician Social Networking
    • Private – must be a licensed physician
    • 20. No advertising
    • 21. Profile including Clinical trials and publications
    • 22. Alumni groups, clinical trial communication, etc.
  • Policies in Place
    Website user agreement
    Employee policy
    Emphasis on avoiding harassment, defamation, profanity
    “play nice” and then your participation is acceptable
    Employees warned about personal health information
  • 23. Conclusions
    How to change the culture?
    • The healthcare organization must have a willingness encourage innovation to solve the health care crisis
    • 24. Organizations need to be willing to engage patients through social media
    • 25. Need an institutional champion
    • 26. Risks can be identified and controlled
    • 27. Experimentation and partnerships should be encouraged
  • Contact
    Blog: ehealth.johnwsharp.com
    Twitter: @JohnSharp
    Links: delicious.com/johnsharp/ClevelandClinic
    Department: lerner.ccf.org/qhs/informatics
    Email: sharpj@ccf.org

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