Life Science Marketing Beyond Web, SEO & Newsletters: How to efficiently share your valuable online content, interact with influencers, and generate new leads. Webinar for the Life Science Marketing Society, June 2017. Copyright Dr. Johannes Amon. All rights reserved.
This is a hodgepodge of different digital presentations EWPR has used over the past year. Feel free to use the slides as you wish to incorporate in existing presentations.
This is a hodgepodge of different digital presentations EWPR has used over the past year. Feel free to use the slides as you wish to incorporate in existing presentations.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
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Techniques, tools and examples of integrated marketing to apply in 2014.
Presented as a webinar by Dave Chaffey at the Smart Insights Digital Marketing summit.
Team Discovery Ltd is a website development and search engine specialist company providing conversion optimisation, lead generation and online marketing services in Thames Valley, West London, Middlesex, Surrey, and Berkshire. https://www.teamdiscovery.eu/
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Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Marketing Reboot: During and After COVID-19Robin Colner
Marketing and communications tips, strategies and resources for businesses and professionals to implement during the phased reopening of the economy following the COVID-19 health crisis.
Techniques, tools and examples of integrated marketing to apply in 2014.
Presented as a webinar by Dave Chaffey at the Smart Insights Digital Marketing summit.
Team Discovery Ltd is a website development and search engine specialist company providing conversion optimisation, lead generation and online marketing services in Thames Valley, West London, Middlesex, Surrey, and Berkshire. https://www.teamdiscovery.eu/
This course will teach you the fundamentals of Internet Marketing, the essentials of Affiliate Marketing, Selling products Online, Information Products, Making Money on Ebay, Web Hosting, Domain Name, corespondent services and How to Use Drop Shipping? etc. You will be taught on the importance of internet marketing and why it is considered as one of the effective and used marketing strategies today by learning the skills needed in this field.In today’s modern technology, companies or associations require powerful, painful internet advertising procedures. In this course, you’ll know adequately about match markets to internet techniques to beneficially develop your business. You’ll be able to utilise online networking apparatuses and stages to the configuration, oversee, and upgrade social battles to advance development and position your image in the worldwide computerised commercial centre.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Inbound & content marketing for startups. Metavallon
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Check out our latest blogpost: http://www.metavallon.org/how-to-win-over-customers-and-grow-your-startup-through-content/
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
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Channels and their best uses
Developing a strategy
Best tools
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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2. Search Engine Marketing (SEM)
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6. Online Maintenance Support
Free Website + Digital Marketing Services
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Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
1. Life Science Marketing
Beyond Web, SEO & Newsletters
How to efficiently share your valuable online content,
interact with influencers, and generate new leads
Johannes Amon, Life Science Marketing Society, June 6 2017
2. Dr. Johannes Amon, Online Communications & Marketing Specialist
Graduated in Microbial Genomics, Sequence Analysis & Database Specialist
Start-up for Pharmaceutical Online Market Research, Web 2.0 & Semantics
6+ yrs experience in Online & Digital Marketing for major optics company
3. Content & Goals of this Webinar
u Marketeers in the online world are faced with a sheer abundance of channels,
platforms, and services to reach their audiences and generate new leads. In this
webinar I will share some best-practice examples of how companies in the life
science market can get the most out of their content marketing efforts by
providing helpful high-quality content through various online distribution channels.
u Get new ideas how to engage with your customers & empower them as brand
ambassadors
u Generate new leads by spreading your message in your customer’s online networks
u Learn which online services & platforms are most suitable, and how to best
implement your sales funnel through your messaging & content
4. Why „Beyond“ – Cover the Basics First!
u Navigational structure and customer journey / UX on your company webpage
already need to be optimized to support sales funnel
u SEO needs to be optimized for your major markets and product groups so that
interested leads can easily find what they‘re looking for via Google & co.
u A digital marketing system for newsletters/mailblasts already needs to be in
place, ideally already automated, segmented, and connected to your CRM
... now you take the step BEYOND
5. What is Multi-Channel Marketing?
Interaction &
Communication
Content &
Communication
7k followers 9,5k followers 15k followers
760k video views 28k followers 1,3k photos / 5.4mio views
Customer
Newsletters
Global Comms & Content Hub with RSS –
Company Blog, Knowledge Database etc.
*exemplary numbers of major optics manufacturer,
ca. 5yrs of organic growth
6. Establish a Global Comms & Content Hub
for Your Company
u This can be a Web CMS, a Wiki, a WordPress blog....
u Make sure to have a content strategy based on events, product launches, ...
u Recommendation: A simple system with WYSIWYG editor and user
management for distributing authoring rights between Marcom team
members, PM, product specialists...
u Have layout templates (CD!) and approval workflows for drafts in place
u Combine text with photos and embedded videos for rich, dynamic content
u Always make sure to include links to relevant product pages or „Contact us!“
forms – CTA! The customer journey should lead to a download, registration,
contact... sales funnel!
10. Reminder: Content IS King!
u Content a company provides is considered valuable by customers when it is
actually helpful for their daily work
u Colourful infographics or fancy product videos/animations need to provide
insights and knowledge into the application/technology/instrument that are
not only worth knowing but ideally also worth spreading/sharing
u Customers in life sciences/academia are highly educated and thus challenging
for any marketeer – listen to your sales reps and product managers about
helpful content, and constantly challenge yourself by evaluating download
numbers/clickrates/“likes“ of various assets you create & provide
11. Inspiration: Successful Content
u PDF: Scientific White Paper/Technology Notes/Application Guides
u PDF & Graphics & Print: Application & Technology Knowledge Posters
u Graphics: Product & Technology Insights, Application Images
u Video: Product Tutorials, Technology Animations, Webinars, JoVE
12. Distribute Your Content EVERYWHERE!
Interaction &
Communication
Content &
Communication
Customer
Newsletters
Global Comms & Content Hub with RSS –
Company Blog, Knowledge Database etc.
Don‘t limit yourself to „newsletter campaigns“!
14. Empower Your Customers & Followers
Life science researchers are very active on Twitter – identify
influencers and actively grow your network by following!
15. Content Distribution: YouTube
Improves your Google SEO rankings, helps to drive traffic to your website,
simple linking and embedding. Ideally host all your web page videos here!
16. Content Distribution: LinkedIn
LinkedIn not only is a powerful HR platform but also a great comms & content
distribution platform that directly empowers your workforce & sales reps to
share content with their professional networks!
19. Leverage External Platforms: BitesizeBio
Sponsored Articles, Webinars, Display Ads, Native Content Ads, Company
presence with RSS & Social Media Feeds, Sponsored Emails, ...
20. Building a Customer Community
u For life science companies still in early steps
u Choose platform and necessary feature set wisely
u Most available platforms (vBulletin BB, Drupal CMS, Jive, Salesforce...) need to be
heavily customized to suit your CD branding & needs
u Involve PM, service/support & specialists early on to define roles & responsibilities
u If possible, focus on software & developer support
23. Future Trends – The Connected Customer
u WeChat as fully integrated B2B enabler for Chinese market – 768m daily users!
u More integrated customer communities with improved platforms
u Better interfaces and integration of social platforms & communities to CRM &
sales funnel
24. Conclusion: Why go Beyond?
u Improve website traffic & SEO / online visibility - search engines LOVE dynamic,
distributed content!
u Boost newsletter subscription rates / new leads, fill the funnel!
u Get in shorter, more direct contact with customers & prospects - reach out to a
much wider audience, strengthen your brand & become more approachable
Bind existing customers, empower them to become ambassadors /
evangelists / influencers for your company / technology / product, and
leverage their networks to hunt down new customers