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Jim Craig Leveraging Shrinking Marketing Budgets

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J
JimCraig

My 2010 eFinance presentation about efforts to practice creative destruction within the marketing function at 1st Advantage FCU.

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Leveraging Shrinking Marketing Budgets to Motivate and Innovate Jim Craig Vice President – Marketing 1 st Advantage Federal Credit Union Yorktown, VA
Introduction ,[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mission ,[object Object],[object Object]
Marketing Mission ,[object Object],[object Object],[object Object]
Marketing Mission ,[object Object],[object Object],[object Object]
Marketing Mission ,[object Object],[object Object],[object Object]
Marketing Mission ,[object Object],[object Object],[object Object]
Establishing Teams ,[object Object],[object Object],[object Object]
Internal Team ,[object Object],[object Object],[object Object]
External Teams ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automation ,[object Object],[object Object],[object Object],[object Object]
Automation ,[object Object],[object Object],[object Object]
Automation ,[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object],[object Object],Source: http://blogs.forrester.com/sean_corcoran/10-06-06what_role_should_agencies_play_social_media_marketing
Marketing Innovations ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Speaking of Conversations Questions?
Thank You. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Jim Craig Leveraging Shrinking Marketing Budgets