Brief Jigoshop presentation given at the WordPress London meetup. We covered two areas - the first was how a business can thrive on a free-to-download, open source eCommerce platform, and secondly how designers and developers can get involved in Jigoshop itself

1. WordPress + eCommerce =
Jigoshop
WordPress London, April 2012

2. Who is Jigoshop built for?
Shopify> Jigoshop < Magento

4. • Jigowatt, an eCommerce design agency
developed Jigoshop as their own WordPress
solution.
• First software project, producing open source
software under a GNU licence.
• Released June 2011, 7 versions to date, 70,410
downloads.
• Great response:
'Well let me tell you boys and girls – eCommerce
for WordPress don’t suck no more!'
Themesforge

5. But it wasn't all good.
We got forked...

6. We're still here, and making money
• Premium
Themes and
Plugins.
• Premium
Support
• Affiliate
Revenue
• 3rd party sales
• Custom design
and
development
work

7. We've learnt...
• Open Source can
still be cut-throat
• Community and
reputation are
vital
• Open
Communication
• Customer data
not opinion
• Always be
optimising sales
channels

8. The future

Continue to make it easier for designers and
developers to build on Jigoshop

Work to improve 3rd party sales even more. If
you make money, we make a little, too :)

Evolve our support packages for agencies and
developers

9. • Developer in training for 6+ years
• Been using WordPress since v2.9
• My goals for Jigoshop
o Lightweight without reduced features
o One of the best written plugins in the
repository
o Be an example that WordPress can be
a great eCommerce platform

10. Jigoshop Top Tips

11. Keep Jigoshop updated
• Backup Files & Database before any update
o Use plugins like BackupBuddy
• 1.2 Now in beta
o New permalink options
o Bulk Edit for products
o Personalized Products
o Order emails fully customizable
o Various Fixes
• Download it now on our public github repository

12. Extend Jigoshop
• Table Rate shipping
o Enables varying shipping prices depending
on the location of the customer
• Simple SEO Meta Tags
o Add extra data to your product pages such
as description & keywords
• Newsletter Signup on checkout
(Mailchimp/Campaign Monitor)
o Notify your customers of your promotions in
email newsletters
• And many more on jigoshop.com/extend

13. Don't use frontend styles in themes
• frontend.css is constantly evolving
• Reliance on frontend styles can cause issues when
updating jigoshop
• Copy the contents of frontend.css from
assets/css/frontend.css into your theme's
stylesheet

14. Enable Google Analytics Ecommerce Tracking
• Gives stats on conversion rate, average order total
& number of items over periods of time.
• Perfect way to measure how effective your
marketing campaigns are.

15. Use Hooks & Filters to customize html output
• Jigoshop uses hooks to display HTML
o Most template hooks located in
/jigoshop_template_actions.php
o Linked template functions located in
/jigoshop_template_functions.php
• For special pages like cart / checkout we use
shortcodes so you can add additional information to
the page for a full list of shortcodes see the file
/shortcodes/init.php

16. Customizing involves unhooking the jigoshop action &
hooking your own. For example lets take the sales
flash & change the markup from a <span> to a
<div> tag:
And that's it!

17. You can make jigoshop awesome
• Join in on the beta & report bugs
• Contribute to the public repository with new ideas &
bug fixes
• Create themes / extensions for jigoshop
• Participate in the forum helping other jigoshoppers
solve their issues
• Contribute to the documentation by sending articles
to info@jigoshop.com
• And finally spread the word about jigoshop!

18. Thank You!
Links Image Credits:
www.jigoshop.com Slide 2:
www.twitter.com/jigoshop http://www.flickr.com/photos/davepearson/5375573
06/
www.facebook.com/jigoshop
Jigoshop on Google+ Slide 3:
http://www.flickr.com/photos/leebennett/318185513
0
Slide 5:
http://www.flickr.com/photos/29487767@N02/28664
53076/
Jigoshop on Github
Slide 6:
Jigoshop Themes http://www.flickr.com/photos/40434084@N06/67345
16407
Jigoshop Extensions
Slide 7:
http://www.flickr.com/photos/23912576@N05/32898
Jigoshop Forum 97472/
Slide 8:
http://www.flickr.com/photos/gilderic/6885830288/
All images used on Creative Commons Licence.