Jigoshop Presentation at WordPress London, April 2012


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Brief Jigoshop presentation given at the WordPress London meetup.
We covered two areas - the first was how a business can thrive on a free-to-download, open source eCommerce platform, and secondly how designers and developers can get involved in Jigoshop itself

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Jigoshop Presentation at WordPress London, April 2012

  1. 1. WordPress + eCommerce = JigoshopWordPress London, April 2012
  2. 2. Who is Jigoshop built for?Shopify> Jigoshop < Magento
  3. 3. • Jigowatt, an eCommerce design agency developed Jigoshop as their own WordPress solution.• First software project, producing open source software under a GNU licence.• Released June 2011, 7 versions to date, 70,410 downloads.• Great response: Well let me tell you boys and girls – eCommerce for WordPress don’t suck no more! Themesforge
  4. 4. But it wasnt all good. We got forked...
  5. 5. Were still here, and making money• Premium Themes and Plugins.• Premium Support• Affiliate Revenue• 3rd party sales• Custom design and development work
  6. 6. Weve learnt...• Open Source can still be cut-throat• Community and reputation are vital• Open Communication• Customer data not opinion• Always be optimising sales channels
  7. 7. The future  Continue to make it easier for designers and developers to build on Jigoshop Work to improve 3rd party sales even more. If you make money, we make a little, too :) Evolve our support packages for agencies and developers
  8. 8. • Developer in training for 6+ years• Been using WordPress since v2.9• My goals for Jigoshop o Lightweight without reduced features o One of the best written plugins in the repository o Be an example that WordPress can be a great eCommerce platform
  9. 9. Jigoshop Top Tips
  10. 10. Keep Jigoshop updated• Backup Files & Database before any update o Use plugins like BackupBuddy• 1.2 Now in beta o New permalink options o Bulk Edit for products o Personalized Products o Order emails fully customizable o Various Fixes• Download it now on our public github repository
  11. 11. Extend Jigoshop• Table Rate shipping o Enables varying shipping prices depending on the location of the customer• Simple SEO Meta Tags o Add extra data to your product pages such as description & keywords• Newsletter Signup on checkout (Mailchimp/Campaign Monitor) o Notify your customers of your promotions in email newsletters• And many more on jigoshop.com/extend
  12. 12. Dont use frontend styles in themes• frontend.css is constantly evolving• Reliance on frontend styles can cause issues when updating jigoshop• Copy the contents of frontend.css from assets/css/frontend.css into your themes stylesheet
  13. 13. Enable Google Analytics Ecommerce Tracking• Gives stats on conversion rate, average order total & number of items over periods of time.• Perfect way to measure how effective your marketing campaigns are.
  14. 14. Use Hooks & Filters to customize html output• Jigoshop uses hooks to display HTML o Most template hooks located in /jigoshop_template_actions.php o Linked template functions located in /jigoshop_template_functions.php• For special pages like cart / checkout we use shortcodes so you can add additional information to the page for a full list of shortcodes see the file /shortcodes/init.php
  15. 15. Customizing involves unhooking the jigoshop action & hooking your own. For example lets take the sales flash & change the markup from a <span> to a <div> tag:And thats it!
  16. 16. You can make jigoshop awesome• Join in on the beta & report bugs• Contribute to the public repository with new ideas & bug fixes• Create themes / extensions for jigoshop• Participate in the forum helping other jigoshoppers solve their issues• Contribute to the documentation by sending articles to info@jigoshop.com• And finally spread the word about jigoshop!
  17. 17. Thank You! Links Image Credits: www.jigoshop.com Slide 2: www.twitter.com/jigoshop http://www.flickr.com/photos/davepearson/5375573 06/www.facebook.com/jigoshop Jigoshop on Google+ Slide 3: http://www.flickr.com/photos/leebennett/318185513 0 Slide 5: http://www.flickr.com/photos/29487767@N02/28664 53076/ Jigoshop on Github Slide 6: Jigoshop Themes http://www.flickr.com/photos/40434084@N06/67345 16407 Jigoshop Extensions Slide 7: http://www.flickr.com/photos/23912576@N05/32898 Jigoshop Forum 97472/ Slide 8: http://www.flickr.com/photos/gilderic/6885830288/ All images used on Creative Commons Licence.