Ever go to the grocery store looking for ONE thing (say a bottle of hot sauce), and they’ve hidden it so well it takes you a half-hour to find it? With so many demands on higher ed web real estate, it’s easy to be guilty of the same thing. Let’s talk about not making your website visitors aimlessly wander the virtual aisles & connect it to a real-life success story at the University of Kentucky.

4. Is your site like that grocery store?

5. An internal newsfeed
Words, words, words…
“Ranking bait”
A cliché farm

6. “Can I afford college?”
“Do you have my major?”
“What career can I go into?”

16. A platform, not just a website
Custom, searchable, scalable
Empowering departments to own their pages

18. 50+ college & department users
300+ pages
Undeclared majors down by 20%
One-of-a kind system

20. upandup.agency/uk
uky.edu/academics