The Art of the Content Strategist
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This year, our CEO, Tracy Playle, delivered the opening keynote presentation at the #ConfabEDU conference in Philadelphia, USA. Here you'll find the slides from her session 'The Art of the Content Strategist'. You can watch the rerecorded session in full on YouTube: https://youtu.be/08J7_c9l_BQ Read more about Tracy's keynote on the Confab website: http://bit.ly/2ggs40r
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The Art of the Content Strategist
- 1. The Art of the Content Strategist (Who the hell am I?) @tracyplayle #confabedu Tracy Playle, CEO & Content Strategist Pickle Jar Communications Ltd
- 2. @tracyplayle #confabedu Who are you?
- 13. @tracyplayle #confabedu Let's Not Be Stupid by Richard Deacon, University of Warwick Campus (UK)
- 14. @tracyplayle #confabedu Ruth & Eve Oosterman, used with artist’s permission: www.ruthoosterman.com
- 15. @tracyplayle #confabedu Ruth & Eve Oosterman, used with artist’s permission: www.ruthoosterman.com
- 28. @tracyplayle #confabedu How can our content strategies reintroduce challenge, resulting in learning?
- 32. @tracyplayle #confabedu Ansel Adams, Courtesy of U.S. National Archives and Records Administration, Public Domain
- 33. @tracyplayle #confabedu Horizontal Line, Ellsworth Kelly (1951) Black and Yellow, Ellsworth Kelly (1951) www.wikiart.org
- 44. @tracyplayle #confabedu I marvel what kin thou and thy daughters are. They’ll have me whipped for speaking true, thou'lt have me whipped for lying, and sometimes I am whipped for holding my peace. I had rather be any kind o' thing than a fool King Lear, Act 1 Scene 4
- 50. @tracyplayle #confabedu ‘I’m crazy about this City. Daylight slants like a razor cutting the buildings in half. In the top half I see looking faces and it’s not easy to tell which are people, which the work of stonemasons. Below is shadow where any blasé thing takes place: clarinets and lovemaking, fists and the voices of sorrowful women. A city like this one makes me dream tall and feel in on things. Hep. It’s the bright steel rocking above the shade below that does it. When I look over strips of green grass lining the river, at church steeples and into the cream-and- copper halls of apartment buildings, I’m strong. Alone, yes, but top-notch and indestructible - like the City in 1926 when all the wars are over and there will never be another one. The people down there in the shadow are happy about that. At last, at last, everything’s ahead. The smart ones say so and people listening to them and reading what they write down agree: Here comes the new. Look out. There goes the sad stuff. The bad stuff. The things-nobody-could-help stuff. The way everybody was then and there. Forget that. History is over, you all, and everything ahead at last.’
- 51. @tracyplayle #confabedu ‘A coloured man floats down out of the sky blowing a saxophone, and below him, in the space between two buildings, a girl talks earnestly to a man in a straw hat.’
- 52. @tracyplayle #confabedu 'But I can't say that aloud; I can't tell anyone that I have been waiting for this all my life and that being chosen to wait is the reason I can. If I were able I'd say it. Say make me, remake me. You are free to do it and I am free to let you because look, look. Look where your hands are. Now.'
- 53. @tracyplayle #confabedu 'But I can't say that aloud; I can't tell anyone that I have been waiting for this all my life and that being chosen to wait is the reason I can. If I were able I'd say it. Say make me, remake me. You are free to do it and I am free to let you because look, look. Look where your hands are. Now.'
- 55. @tracyplayle #confabedu La Pittura Self-Portrait as the Allegory of Painting c.1638-9 by Artemisia Gentileschi
- 57. @tracyplayle #confabedu “Once upon a time … us them [their story]”
- 58. @tracyplayle #confabedu Creativity Confidence Energy Inspiration Heart Play What is your essence?
- 61. @tracyplayle #confabedu He was dangerous, but not too dangerous.
- 68. @tracyplayle #confabedu Rocky Model of Organizational Content Strategy Maturity Rocky I Amateur tag on to another role Nobody takes CS seriously No resources Rocky II Some demonstrable near wins Some resources People taking notice Rocky III Proven wins and well respected Good resources and support High expectations Rocky IV Fully resourced (super ripped) Work is celebrated Don’t forget the basics
- 69. @tracyplayle #confabedu Fight like Rocky Shake it up like Elvis Challenge like The Fool Imagine like Alice Tracy Playle, CEO Pickle Jar Communications tracy@picklejarcommunications.com Eat cake