For my first project in Marketing, my group and I won first place in the New Shoes Simulation. I was in charged for designing the presentation.

1. Zephyr Kicks
Jennifer Thach, Yang Li, Will Taylor, Tae Shin
and Andrew keys

2. Our mission is to provide a high quality, yet
affordable shoe.
“For your everyday needs”
MISSION STATEMENT

3.  Athletes
 Casual shoe consumers
 All demographics
TARGET AUDIENCE

4. OBJECTIVE & GOALS
From the beginning of the semester
Penetrate as many markets as possible
Offer a shoe that is affordable, as well as attractive to
everyone
Maximize benefits by minimizing cost and increase
sales by offering a cheaper product than competitors

5. OBJECTIVE & GOALS
Did we meet our goals?
WITH FLYING COLORS!
Entered all 3 markets
Offered the lowest prices throughout the simulation
Placed 1st in NewShoes
Reached version 4
Reached 81.5% in Costumer Satisfaction Rating

6. MARKETING MIX
PRODUCT
A high quality athletic and casual shoes
PLACE
Home, domestic, and foreign markets

7. MARKETING MIX
PRICE
1 2 3 4 5 6
Price $103.45 $95.17 $92.00 $92.00 $92.00 $95.00
Breakeven $91.45 $79.17 $59.44 $57.08 $49.81 $55.94
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Home

8. MARKETING MIX
PRICE
1 2 3 4 5 6
Price $82.37 $75.00 $72.00 $72.00 $72.00 $75.00
Breakeven $67.37 $59.74 $46.59 $48.99 $40.57 $43.61
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
Domestic

9. MARKETING MIX
PRICE
4 5 6
Price $115.00 $115.00 $120.00
Breakeven $0.00 $89.19 $222.97
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
Foreign

10. MARKETING MIX
PROMOTION
1 2 3 4 5 6
Advertising $1,750,000.00 $2,000,000.00 $2,000,000.00 $2,000,000.00 $2,000,000.00 $2,000,000.00
Consumer Promotion $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00
Dealers Promotion $500,000.00 $500,000.00 $500,000.00 $500,000.00 $500,000.00 $500,000.00
Product Development $1,000,000.00 $1,000,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
Home

11. MARKETING MIX
PROMOTION
1 2 3 4 5 6
Advertising $1,500,000.00 $1,500,000.00 $1,000,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00
Consumer Promotion $800,000.00 $800,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00
Dealers Promotion $800,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00
Product Development $1,000,000.00 $1,000,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00 $1,500,000.00
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
$1,600,000.00
Domestic

12. MARKETING MIX
PROMOTION
4 5 6
Advertising $1,000,000.00 $300,000.00 $750,000.00
Consumer Promotion $500,000.00 $300,000.00 $500,000.00
Dealers Promotion $1,000,000.00 $700,000.00 $1,000,000.00
Product Development $1,500,000.00 $1,500,000.00 $1,500,000.00
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
$1,600,000.00
Foreign

13. ADVERTISING MONEY SPENT TO UNITS SOLD
1
23
4
5
6
60
80
100
120
140
160
$1,700,000.00 $1,800,000.00 $1,900,000.00 $2,000,000.00 $2,100,000.00
UnitsSold(in1,000)
Advertising Spent
Home
Advertising Spent to Units Sold

14. ADVERTISING MONEY SPENT TO UNITS SOLD
1
2
3
4
5
6
100
120
140
160
180
200
220
240
$800,000.00 $1,000,000.00 $1,200,000.00 $1,400,000.00 $1,600,000.00
UnitsSold(in1,000)
Advertising Spent
Domestic
Advertising Spent to Units Sold

15. ADVERTISING MONEY SPENT TO UNITS SOLD
4
5
6
0
10
20
30
40
$0.00 $250,000.00 $500,000.00 $750,000.00 $1,000,000.00 $1,250,000.00
UnitsSold(in1,000)
Advertising Spent
Foreign
Advertising Spent to Units Sold

16. PRICE PER UNIT TO UNITS SOLD
1
23
4
5
6
0
20
40
60
80
100
120
140
160
$90.00 $92.00 $94.00 $96.00 $98.00 $100.00 $102.00 $104.00 $106.00
UnitsSold(in1,000)
Price Per Unit
Home
Price Per Unit to Units Sold

17. PRICE PER UNIT TO UNITS SOLD
1
2
3
4
5
6
0
50
100
150
200
250
$70.00 $72.00 $74.00 $76.00 $78.00 $80.00 $82.00 $84.00
UnitsSold(in1,000)
Price Per Unit
Domestic
Price Per Unit to Units Sold

18. PRICE PER UNIT TO UNITS SOLD
4
5
6
0
5
10
15
20
25
30
35
$114.00 $115.00 $116.00 $117.00 $118.00 $119.00 $120.00 $121.00
UnitsSold(in1,000)
Price Per Unit
Foreign
Price Per Unit to Units Sold

19. REVENUE & PROFIT BY PERIOD
-1 0 1 2 3 4 5 6
Total Revenue $9,180,000.00 $19,172,000.0 $20,511,296.0 $26,474,656.0 $24,632,080.0 $33,010,748.0 $26,640,632.0 $32,292,980.0
Net Profit -$2,404,180.0 -$1,218,000.0 $4,749,213.00 $9,155,236.00 $8,401,135.00 $11,141,299.0 $8,864,278.00 $13,029,491.0
-$5,000,000.00
$0.00
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
$30,000,000.00
$35,000,000.00
Total Revenue & Net Profit

20. CUMULATIVE REVENUE & PROFIT
1 2 3 4 5 6
Cumulative Revenue $20,511,296.00 $46,985,952.00 $71,318,032.00 $104,628,780.00 $131,269,660.00 $163,562,392.00
Cumulative Net Profit $4,749,213.00 $13,904,449.00 $22,305,584.00 $33,446,883.00 $42,311,162.00 $55,340,654.00
$0.00
$20,000,000.00
$40,000,000.00
$60,000,000.00
$80,000,000.00
$100,000,000.00
$120,000,000.00
$140,000,000.00
$160,000,000.00
$180,000,000.00
Cumulative Revenue & Profit

21. ROS & ROM
1 2 3 4 5 6
ROS 23% 35% 34% 34% 33% 40%
ROM 62% 114% 109% 96% 86% 116%
0%
20%
40%
60%
80%
100%
120%
140%
Return on Sales & Marketing

22. INCOME STATEMENT
Revenue Total % of Rev.
Home sales 716,136 units $67,608,742 41.3%
Domestic sales 1,172,881 units $87,195,670 53.3%
Foreign sales 74,820 units $8,757,982 5.4%
Total Revenue $163,562,392 100.0%
Cost of Goods Sold
Total Cost of Goods 1,963,837 units $43,331,738 26.5%
Gross Margin $120,230,654 73.5%
Expenses
Advertising $22,300,000 13.6%
Consumer Promotions $12,900,000 7.9%
Personal Selling $9,440,000 5.8%
Dealer Promotions $11,500,000 7.0%
Product Development $8,000,000 4.9%
Market Research 0 0.0%
Start-up $750,000 0.5%
Total Expenses $64,890,000 39.7%
Extraordinary Income/expense 0 0.0%
Net Profit $55,340,654 33.8%

23. AVERAGE
HOME DOMESTIC INTERNATIONAL
PRICE $96.07 $76.67 $117.50
ADVERTISING $1,805,555.56 $1,500,000 $700,000
CONSUMER
PROMO
$1,277,777.78 $1,012,500 $450,000
SALES PEOPLE 5.2 9.6 9.5
DEALER PROMO $633,333.33 $975,000 $925,000

24. MARKETS
HOME DOMESTIC INTERNATIONAL
Advertising  Advertising  Advertising 
Consumer 
Promotions
Consumer 
Promotions
Consumer 
Promotions
Sales people  Sales people  Sales people 
Dealer 
Promotions
Dealer 
Promotions
Dealer 
Promotions

25. MARTKET GROWTH & CUSTOMER SATISFACTION
1 2 3 4 5 6
Home 10.0% 12.4% 13.3% 15.1% 10.8% 14.6%
Domestic 14.3% 15.4% 13.3% 19.8% 14.1% 16.2%
Foreign 13.7% 3.9% 8.2%
Customer Satisfaction 72.9% 78.9% 78.1% 81.5% 76.2% 80.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Market Share & Customer Satisfaction

26. MARKET SHARE
Home
35%
Domestic
57%
Foreign
8%
Sales

27. PROJECTIONS
Period 6 7
Home Sales 132,793 130,670
Domestic Sales 213,191 208,170
Foreign Sales 30,736 36,654
Revenue $32,292,980 $32,424,880
Profit $13,029,491 $03,789,218
Market Forecasts
Home Market drops by 1.31%
Domestic Market drops by 9.79%
Foreign Market rises by 19.18%
Zephyr Kicks Period 7 Projection (assuming same market share)

28. PROJECTIONS
• Expand to fashionable shoe industry
• Introduce consumer customization options
• Become a leading click & mortar company