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STORE
ANALYSIS
FOR:
BACKGROUND
Operational since 2008
Products from seven
different brands are sold
EXPENDITURE AND PROFIT
Cost of
Goods
Total
Expenses
Revenue Net Profit Average
Monthly
Profit
$1516160.70 $1535604.70 $3032321.40 $1496716.70 $124726.39
MONTHWISE SALES IN 2010
Months Quantity Sold Cost Price Selling price Cost of Goods Sold Revenue
Jan 1199 $ 104.70 $ 209.40 $ 1,25,535.30 $ 2,51,070.60
Feb 1203 $ 104.70 $ 209.40 $ 1,25,954.10 $ 2,51,908.20
Mar 1096 $ 104.70 $ 209.40 $ 1,14,751.20 $ 2,29,502.40
Apr 1311 $ 104.70 $ 209.40 $ 1,37,261.70 $ 2,74,523.40
May 1417 $ 104.70 $ 209.40 $ 1,48,359.90 $ 2,96,719.80
Jun 1098 $ 104.70 $ 209.40 $ 1,14,960.60 $ 2,29,921.20
Jul 1197 $ 104.70 $ 209.40 $ 1,25,325.90 $ 2,50,651.80
Aug 1232 $ 104.70 $ 209.40 $ 1,28,990.40 $ 2,57,980.80
Sep 1210 $ 104.70 $ 209.40 $ 1,26,687.00 $ 2,53,374.00
Oct 1313 $ 104.70 $ 209.40 $ 1,37,471.10 $ 2,74,942.20
Nov 1140 $ 104.70 $ 209.40 $ 1,19,358.00 $ 2,38,716.00
Dec 1065 $ 104.70 $ 209.40 $ 1,11,505.50 $ 2,23,011.00
Grand Total 14481 $ 1,256.40 $ 2,512.80 $ 1,81,93,928.40 $ 3,63,87,856.80
BRANDWISE SALES
Rank Brand Quantity sold Revenue Cost Profit from
brand
1 Wonky 3239 $2382608.40 $1191304.20 $1191304.20
2 Troll’s 4319 $1217958.00 $608979.00 $608979.00
3 Her’s 2386 $1067973.60 $533986.80 $533986.80
4 Bud’s 2214 $1020211.20 $510105.60 $510105.60
5 Maddy’s 1006 $307836.00 $153918.00 $153918.00
6 Thompson 945 $142884.00 $71442.00 $71442.00
7 Charleston 372 $48211.20 $24105.60 $24105.60
CATEGORYWISE
SALES
Row
Labels
Sum
of
Qty
sold
Sum of
cost
price
Sum of
Selling
price
COGS Revenue Profit by
category
Candies 6367 $408.00 $816.00 $2597736.00 $5195472.00 $2597736.00
Chips 3577 $324.60 $649.20 $1161094.20 $2322188.40 $161094.20
Chocolat 1432 $153.60 $307.20 $219955.20 $439910.40 $219955.20
Classic 1523 $291.00 $582.00 $443193.00 $886386.00 $443193.00
Cookies 1582 $79.20 $158.40 $125294.40 $250588.80 $125294.40
MARKET
SURVEY
MARKET SURVEY Q1
Row Labels What is your
favourite type of
snack?
Crackers 248
Seaweed 151
Chips 19
Candies 174
Cookies 153
Chocolate 232
Classic 23
0
50
100
150
200
250
Crackers Seaweed Chips Candies Cookies Chocolate Classic
What is your favourite type of snack?
MARKET SURVEY Q2
Row Labels How much do
you usually
spend on one
trip to the
snack shop?
<$1.00 181
$1.00 to $1.90 208
$2.00 to $2.90 193
$3.00 to $3.90 193
$4.00 to $4.90 118
> $5.00 107
MARKET SURVEY Q3
Row Labels What are your favourite
snack brands?
Bud's 174
Troll's 59
Wonky 171
Maddy's 277
Thompson 122
Charleston 69
Others 128
BUD'S
TROLL'S
WONKY
MADDY'S
THOMPSON
CHARLESTON
OTHERS
What are your favourite snack brands?
MARKET SURVEY Q4
Row Labels How many items do
you usually buy on
one trip to the snack
shop?
1 307
2 426
3 148
4 75
5 22
>5 22
How many items do you usually buy on one trip
to the snack shop?
1
2
3
4
5
>5
MARKET SURVEY Q5
Row Labels Which of the
following would be
most important to
you in a snack shop?
Brand name 158
Quality 82
Price 263
Promotions 62
Variety of
choices
435
16%
8%
26%
6%
44%
Which of the following would be most important to you
in a snack shop?
Brand name
Quality
Price
Promotions
Variety of choices
ANALYSIS
OBSERVATION 1
The revenue generated is the least in the month of December as per monthly data worksheet that is $223,011.00
Root
The data and after studying other
factors, it showed that during the
month of December is when most
working people prefer to migrate to
other countries due to base change
or work opportunities as they choose
to start new lives from a fresh year.
Also, Singapore expects most new
immigrants during the month of
December.
Suggestion
Since December is the month of
Christmas holidays and New year
preparations, distribution of Honger
Manie’s pamphlets and
advertisements on social media
would be an economical and definite
solution to attract more customers.
OBSERVATION 2
The profit from the cookies is the least that is $1,25,294.40.
Root
As the sum of cost price of cookies is
$79.20, the profit generated is least.
Suggestion
Since, the store layout displays the
section for cookies is located in the
end of the store, either the location
of the cookies can be changed to the
middle section to create more
visibility for customers or a cookie
tasting can be arranged in the store
by hiring couple of volunteers to
market the product well.
OBSERVATION 3
Root
This may be due to a higher demand
from the families with children.
Suggestion
The families with children are the
most regular customers as per the
survey report and they do not mind
paying a higher amount for candies,
hence, the section for candies can be
relocated towards the end of the
store as consumers will still buy it.
Even though the sum of cost price of candies is the highest ($408.00), still the total quantity
sold is the highest for the same which is 6367.
OBSERVATION 4
Root
The cause for less profit from a
brand which is most liked by the
consumers can be because of the
limited variety of the products.
Suggestion
More variety of snacks from Maddy’s
can be added in the store.
As per market survey question 3 the most liked brand by the consumers is Maddy’s even
though its quality value is 5. At the same time the profit made by Maddy’s is the third least
($1,53,918).
OBSERVATION 5
Root
Most respondents in the survey were
families with children, this may be
the reason for different variety of
choice.
Suggestion
Keeping consumers expectations in
mind, more variety under each brand
should be introduced.
The most important parameter while shopping for customers is ‘Variety of choices’ (as per
market survey question 5 spreadsheet).
CONCLUSION
In a nutshell, the predominant issues with Honger
Manie are lack of variety in snacks, poor marketing
of specific brands and shop layout. Hence,
suggestions made would definitely enhance their
sales and revenue.

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Store Analysis

  • 2. BACKGROUND Operational since 2008 Products from seven different brands are sold
  • 3. EXPENDITURE AND PROFIT Cost of Goods Total Expenses Revenue Net Profit Average Monthly Profit $1516160.70 $1535604.70 $3032321.40 $1496716.70 $124726.39
  • 4. MONTHWISE SALES IN 2010 Months Quantity Sold Cost Price Selling price Cost of Goods Sold Revenue Jan 1199 $ 104.70 $ 209.40 $ 1,25,535.30 $ 2,51,070.60 Feb 1203 $ 104.70 $ 209.40 $ 1,25,954.10 $ 2,51,908.20 Mar 1096 $ 104.70 $ 209.40 $ 1,14,751.20 $ 2,29,502.40 Apr 1311 $ 104.70 $ 209.40 $ 1,37,261.70 $ 2,74,523.40 May 1417 $ 104.70 $ 209.40 $ 1,48,359.90 $ 2,96,719.80 Jun 1098 $ 104.70 $ 209.40 $ 1,14,960.60 $ 2,29,921.20 Jul 1197 $ 104.70 $ 209.40 $ 1,25,325.90 $ 2,50,651.80 Aug 1232 $ 104.70 $ 209.40 $ 1,28,990.40 $ 2,57,980.80 Sep 1210 $ 104.70 $ 209.40 $ 1,26,687.00 $ 2,53,374.00 Oct 1313 $ 104.70 $ 209.40 $ 1,37,471.10 $ 2,74,942.20 Nov 1140 $ 104.70 $ 209.40 $ 1,19,358.00 $ 2,38,716.00 Dec 1065 $ 104.70 $ 209.40 $ 1,11,505.50 $ 2,23,011.00 Grand Total 14481 $ 1,256.40 $ 2,512.80 $ 1,81,93,928.40 $ 3,63,87,856.80
  • 5. BRANDWISE SALES Rank Brand Quantity sold Revenue Cost Profit from brand 1 Wonky 3239 $2382608.40 $1191304.20 $1191304.20 2 Troll’s 4319 $1217958.00 $608979.00 $608979.00 3 Her’s 2386 $1067973.60 $533986.80 $533986.80 4 Bud’s 2214 $1020211.20 $510105.60 $510105.60 5 Maddy’s 1006 $307836.00 $153918.00 $153918.00 6 Thompson 945 $142884.00 $71442.00 $71442.00 7 Charleston 372 $48211.20 $24105.60 $24105.60
  • 6. CATEGORYWISE SALES Row Labels Sum of Qty sold Sum of cost price Sum of Selling price COGS Revenue Profit by category Candies 6367 $408.00 $816.00 $2597736.00 $5195472.00 $2597736.00 Chips 3577 $324.60 $649.20 $1161094.20 $2322188.40 $161094.20 Chocolat 1432 $153.60 $307.20 $219955.20 $439910.40 $219955.20 Classic 1523 $291.00 $582.00 $443193.00 $886386.00 $443193.00 Cookies 1582 $79.20 $158.40 $125294.40 $250588.80 $125294.40
  • 8. MARKET SURVEY Q1 Row Labels What is your favourite type of snack? Crackers 248 Seaweed 151 Chips 19 Candies 174 Cookies 153 Chocolate 232 Classic 23 0 50 100 150 200 250 Crackers Seaweed Chips Candies Cookies Chocolate Classic What is your favourite type of snack?
  • 9. MARKET SURVEY Q2 Row Labels How much do you usually spend on one trip to the snack shop? <$1.00 181 $1.00 to $1.90 208 $2.00 to $2.90 193 $3.00 to $3.90 193 $4.00 to $4.90 118 > $5.00 107
  • 10. MARKET SURVEY Q3 Row Labels What are your favourite snack brands? Bud's 174 Troll's 59 Wonky 171 Maddy's 277 Thompson 122 Charleston 69 Others 128 BUD'S TROLL'S WONKY MADDY'S THOMPSON CHARLESTON OTHERS What are your favourite snack brands?
  • 11. MARKET SURVEY Q4 Row Labels How many items do you usually buy on one trip to the snack shop? 1 307 2 426 3 148 4 75 5 22 >5 22 How many items do you usually buy on one trip to the snack shop? 1 2 3 4 5 >5
  • 12. MARKET SURVEY Q5 Row Labels Which of the following would be most important to you in a snack shop? Brand name 158 Quality 82 Price 263 Promotions 62 Variety of choices 435 16% 8% 26% 6% 44% Which of the following would be most important to you in a snack shop? Brand name Quality Price Promotions Variety of choices
  • 14. OBSERVATION 1 The revenue generated is the least in the month of December as per monthly data worksheet that is $223,011.00 Root The data and after studying other factors, it showed that during the month of December is when most working people prefer to migrate to other countries due to base change or work opportunities as they choose to start new lives from a fresh year. Also, Singapore expects most new immigrants during the month of December. Suggestion Since December is the month of Christmas holidays and New year preparations, distribution of Honger Manie’s pamphlets and advertisements on social media would be an economical and definite solution to attract more customers.
  • 15. OBSERVATION 2 The profit from the cookies is the least that is $1,25,294.40. Root As the sum of cost price of cookies is $79.20, the profit generated is least. Suggestion Since, the store layout displays the section for cookies is located in the end of the store, either the location of the cookies can be changed to the middle section to create more visibility for customers or a cookie tasting can be arranged in the store by hiring couple of volunteers to market the product well.
  • 16. OBSERVATION 3 Root This may be due to a higher demand from the families with children. Suggestion The families with children are the most regular customers as per the survey report and they do not mind paying a higher amount for candies, hence, the section for candies can be relocated towards the end of the store as consumers will still buy it. Even though the sum of cost price of candies is the highest ($408.00), still the total quantity sold is the highest for the same which is 6367.
  • 17. OBSERVATION 4 Root The cause for less profit from a brand which is most liked by the consumers can be because of the limited variety of the products. Suggestion More variety of snacks from Maddy’s can be added in the store. As per market survey question 3 the most liked brand by the consumers is Maddy’s even though its quality value is 5. At the same time the profit made by Maddy’s is the third least ($1,53,918).
  • 18. OBSERVATION 5 Root Most respondents in the survey were families with children, this may be the reason for different variety of choice. Suggestion Keeping consumers expectations in mind, more variety under each brand should be introduced. The most important parameter while shopping for customers is ‘Variety of choices’ (as per market survey question 5 spreadsheet).
  • 20. In a nutshell, the predominant issues with Honger Manie are lack of variety in snacks, poor marketing of specific brands and shop layout. Hence, suggestions made would definitely enhance their sales and revenue.