As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram successfully.
4. INSTAGRAM STATISTICS
โข 200 MILLION monthly active users
Facebook
1.98 B
YouTube
1 B
Google+
540 M
Twitter
255 M
Instagram
200 M
LinkedIn
187 M
Pinterest
70 M*
5. INSTAGRAM STATISTICS
โข Fastest growing social media site (behind G+)
Facebook - 5 Years
Twitter โ 6.5 Years
Instagram โ 3.5 Years
Google+ โ 2 Years
200 Million Active Users Milestone
6. INSTAGRAM STATISTICS
โข70% of users log in DAILY
โข60 MILLION photos uploaded daily
โขGenerate 1.6 BILLION likes daily
7. INSTAGRAM STATISTICS
โข 65% of Instagram users are outside the USA
โข 17% of all internet users use Instagram (Dec 2013)
โข 37% of 18-29 year olds use Instagram (Dec 2013)
โข 24% of 30-64 year olds use Instagram (Dec 2013)
โ These numbers are very similar to Twitter and Pinterest
9. INSTAGRAM RESULTS
โข Instagram photos generate better customer
reactions across multiple media compared with
traditional marketing images
โข Instagram generates higher levels of engagement
than any other social media site
โข Instagram drives higher quality traffic than any other
social media site
11. INSTAGRAM PROFILE
Five Main Areas to Format
โข Name and Username
โข Profile Photo
โข Bio Description
โข Website URL
โข Privacy Setting
12. INSTAGRAM PROFILE
Name and Username
โข Your name or your business name
โข These are the ONLY searchable
criteria
โข Use keywords
13. INSTAGRAM PROFILE
Profile Photo
โข Your photo or business logo
โข Use the same one from your other
social media accounts
โข It will be cropped to a circle
automatically
14. INSTAGRAM PROFILE
Bio Description
โข Who you are and what you do
โข Keep fun and show your personality
โข Use bullet points and/or spacing to
make it easier to read
15. INSTAGRAM PROFILE
Website URL
โข The ONLY clickable link anywhere on
Instagram
โข This is the most important area to
format if you want to drive traffic to
your website
โข Use any page or link you like
โข Change it as often as you need
21. INSTAGRAM IMAGES
How to Use Text Overlays
โข Canva
โข PicMonkey
โข Recite This
โข WordSwag
โข Text Cutie
โข Photoshop
โข Pixlr
โข PowerPoint
22. INSTAGRAM IMAGES
โข Products
โข Customers
โข Employees
โข Events
โข Work spaces
โข Milestones or celebrations
โข Behind-the-scenes
โข New launches or reveals
@gopro
23. INSTAGRAM IMAGES
โข Products
โข Customers
โข Employees
โข Events
โข Work spaces
โข Milestones or celebrations
โข Behind-the-scenes
โข New launches or reveals
@lululemon
24. INSTAGRAM IMAGES
โข Products
โข Customers
โข Employees
โข Events
โข Work spaces
โข Milestones or celebrations
โข Behind-the-scenes
โข New launches or reveals
@blurb_books
25. INSTAGRAM IMAGES
โข Products
โข Customers
โข Employees
โข Events
โข Work spaces
โข Milestones or celebrations
โข Behind-the-scenes
โข New launches or reveals
@michaelkors
26. INSTAGRAM IMAGES
โข Products
โข Customers
โข Employees
โข Events
โข Work spaces
โข Milestones or celebrations
โข Behind-the-scenes
โข New launches or reveals
@benandjerrys
27. INSTAGRAM VIDEOS
โข Products
โข How-To or FAQ
โข Tours
โข Behind-the-scenes
โข New launches or reveals
โข Greetings or messages
@gopro
28. EXCLUSIVE CONTENT
โข Promotions or discounts exclusive to Instagram
โข Regular series
โข Use teaser images on other sites to full gallery on
Instagram
โข Give people a reason to follow you on Instagram!
30. CULTIVATE RELATIONSHIPS
โข Itโs still SOCIAL media!
โข Engage with and respond to your followers
โข Make them feel like a part of your brand
โข Generate conversations
โข Be consistent and post regularly
31. HAVE A STRATEGY
โข What do you want from Instagram?
โข Why are you using Instagram?
โข Why are your customers & audience
using Instagram?
โข How often will you post?
โข What will you post?
32. USE HASHTAGS EFFECTIVELY
โข Hashtags significantly increase the reach of posts
โข Use RELEVANT hashtags
โข Use industry related hashtags
โข Donโt hashjack
โข 5-10 hashtags per post
โข Combine popular and less common hashtags
#smdaysd
#SmallBiz
#ShopLocal
#business
#summer
#SanDiego
#InstagramMarketing
#fun
33. USE CALLS-TO-ACTION
โข Use captions effectively
โข Use text overlays
โข Tell people what you want them to do โ go to your
website, call you, tag themselves, etc.
34. TRACK YOUR ANALYTICS
โข Know what works and doesnโt work
โข Use A/B testing
โข When to post for ideal post
engagement
โข Know your audience demographic
& behaviors
โข IconoSquare and Nitrogram
35. HOW BUSINESSES CAN USE
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends