More Related Content Similar to How a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeient (20) How a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeient1. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Differentiating your brand
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“Every worker is a
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– peter drucker
“Everybody is a_
knowledge worker.”
– business week__
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“To grasp the meaning of the world of today
we use a language created to express the
world of yesterday.”
– the lost art of finding our way
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Your brand
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Content
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Targeted
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Reader’s
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“Data without context tells a misleading
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– fast company in relation to google flu trends
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10. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation
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Contextual clues
Intention
Authenticate
Concierge-like
suggestions
Mirror language
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Non-biased
Curation
In-context
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Participatory
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Information
Systems
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Declarative
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Expert
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“The future will be driven by a
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– rachel botsman
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Deliver content
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“We looked at
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Now we have technology”
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Learn from the librarians. Become a cognitive concierge.
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