Smarter analytics101 v2.0.1
Upcoming SlideShare
Loading in...5
×
 

Smarter analytics101 v2.0.1

on

  • 1,014 views

 

Statistics

Views

Total Views
1,014
Views on SlideShare
1,005
Embed Views
9

Actions

Likes
0
Downloads
55
Comments
0

1 Embed 9

https://twitter.com 9

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Smarter analytics101 v2.0.1 Smarter analytics101 v2.0.1 Presentation Transcript

  • Discovering the Value of Analytics and Big Data with IBMSmarter AnalyticsDavid Carew – IT Architectcarewl@us.ibm.comIIC Austin6/12/2013© Copyright International Business Machines Corporation 2012. All rights reserved.
  • AgendaWhy Business Analytics and Big Data MatterIBM Business Analytics and Big Data StrategyIBM SmarterAnalytics - key capabilities–  Business Intelligence–  Predictive Analytics–  Big DataConcluding remarks– Call to Action– Reference
  • Why Business Analytics MatterCIOs rank analytics as the #1 factorcontributing to an organization’scompetitiveness.– CIO study 2012Financial outperformers are 64% morelikely to use analytics to evaluate talentsupply and demand on an ongoingbasis.– CHRO study 2010Enterprises that apply advancedanalytics have 33% more revenuegrowth and 12X more profit growth.– CFO study 2010Eight out of ten CEOs expectcomplexity to increase significantly inthe next five years; insight andintelligence is ranked a top 3 priority.- CEO study 2010Top-performing enterprises use business analytics 5 times more than lower performers.– 2010 joint study, MIT and IBM Institute for Business Value
  • Copyright 2012 IBM Confidential 4“At the World Economic Forumlast month in Davos, Switzerland,Big Data was a marquee topic. Areport by the forum, “Big Data,Big Impact,” declared data a newclass of economic asset, likecurrency or gold.“Companies are beinginundated with data—from information oncustomer-buying habits tosupply-chain efficiency.But many managersstruggle to make senseof the numbers.”“Increasingly, businesses areapplying analytics to socialmedia such as Facebook andTwitter, as well as to productreview websites, to try to“understand where customersare, what makes them tick andwhat they want”, says DeepakAdvani, who heads IBM’spredictive analytics group.”“Big Data has arrivedat Seton Health CareFamily, fortunatelyaccompanied by ananalytics tool that willhelp deal with thecomplexity of morethan two million patientcontacts a year…”“Data is the new oil.”Ann Winbald, Co-founderHummer WinbaldVenture CapitalThe Oscar Senti-meter — atool developed by the L.A.Times, IBM and the USCAnnenberg Innovation Lab —analyzes opinions about theAcademy Awards race sharedin millions of public messageson Twitter.”“…now Watson is being put towork digesting millions of pagesof research, incorporating thebest clinical practices andmonitoring the outcomes to assistphysicians in treating cancerpatients.”  ForbesThe Wall StreetJournalForbesThe New York TimesCNBCLos Angeles TimesFinancial TimesWhy Big Data matters
  • The Need for Analytics is Pervasive Across Business and IndustryThe healthcare industry spends $250 - $300 billion onhealthcare fraud, per year. In the US alone this is a$650 million per day problem.1One rogue trader at a leading global financial servicesfirm created $2 billion worth of losses, almostbankrupting the company.5 billion global subscribers in the telco industry aredemanding unique and personalized offerings that matchtheir individual lifestyles.2$93 billion in total sales is missed each year becauseretailers don’t have the right products in stock to meetcustomer demand.Source: 1.Harvard, Harvard Business Review, April 2010.2,IBM Institute for Business Value, The Global CFO Study, 2010.
  • Why SmarterAnalytics NowMarket Forces are Driving New Client NeedsThe emergence ofBig Data –enabled by costeffective storage andprocessing of dataThe shift ofpower to theconsumerPressure to domore with less
  • 7Insurance•  Claims Fraud•  Next Best Action•  Catastrophe ModelingBanking•  Optimize Offers andCross Sell•  Contact Center Efficiencyand Problem Resolution•  Payment Fraud Detection& Investigation•  Counterparty Credit RiskManagementTelco•  Pro-active Call Center•  Network Analytics•  Location Based Services•  IT/Network InfrastructureTransformation•  Smarter CampaignsEnergy &Utilities•  Smart Meter Analytics•  Distribution LoadForecasting/Scheduling•  Condition BasedMaintenance•  Create & TargetCustomer OfferingsMedia &Entertainment•  Business processtransformation•  Audience & MarketingOptimization•  Multi-ChannelEnablement•  Digital commerceoptimizationRetail•  Actionable CustomerInsight•  MerchandiseOptimization Playbook•  Dynamic PricingTravel &Transport•  Customer Analytics &Loyalty Marketing•  Capacity & PricingOptimization•  Predictive MaintenanceAnalyticsConsumerProducts•  Optimized PromotionsEffectiveness•  Micro-Market CampaignManagement•  Real Time DemandForecastGovernment•  Threat Prediction andPrevention•  Detect and PreventImproper Payments•  Single ViewHealthcare•  Measure & Act onPopulation Health•  Engage Consumers intheir Healthcare•  Increase visibility intodrug safety andeffectivenessAutomotive•  Data WarehouseOptimization•  Predictive AssetOptimization (PAO)•  Actionable CustomerIntelligenceLifeSciences•  Increase visibility intodrug safety andeffectivenessChemical &Petroleum•  EDW Smart Consolidation& Augmentation•  Operational Surveillance,Analysis & Optimization•  Engineering & OperationalData Exploration & MiningAerospace& Defense•  Uniform InformationAccess Platform•  Data WarehouseOptimization•  Predictive AssetOptimization (PAO)Electronics /IndustrialProducts•  Channel Driven CustomerAnalytics (CDCA)•  Predictive AssetMonitoring & Optimization(PAMO)Every Industry Can Leverage Big Data & Analytics Solutions
  • 20%reductionin client’s accident ratesPartners that embrace analytics see dramatically improvedbusiness outcomes100% increasein response rate totargeted marketingcampaigns
  • Where we areWhy Business Analytics and Big Data MatterIBM Business Analytics and Big Data StrategyIBM SmarterAnalytics - key capabilities–  Business Intelligence–  Predictive Analytics–  Big DataConcluding remarks– Call to Action
  • IBM Strategy - Maintain and extend leadership with offerings that areunparalleled in the industryContinue to build and/or acquire a broad andintegrated portfolio of information and analyticscapabilitiesLeverage proven experience accelerating time-to-value and delivering breakaway resultsContinue to build advanced technology andexpertise applying innovation to real worldproblemsEnterprise-classBig Data PlatformComprehensive analyticcapabilitiesDecision Managementsolutions20,000+ analytics-drivenclient engagements10,000+consultants100’s of Business Partnerofferings built on IBM technologyIBM Watson World’s largest math departmentin private industry600+ analytics patentsper year
  • IBM is Making Significant Investments in Smarter AnalyticsInvestmentTechnicalExpertiseTechnologyResearchBusinessPartners§  $ 16B for 30 acquisitions since 2005§  More than 10,000 technical professionals§  9,000 consultants delivering IBM analytics solutions§  Power7: workload optimized analytic processing§  Pure Data for Analytics (powered by Netezza)§  Comprehensive, heterogeneous Big Data platform forthe Enterprise§  World’s largest math department in private industry§  FOAK breakthrough innovations including IBM Watson§  Number 1 in patent ranking for 19 years and more than500 analytics-related patents / year for last two years§  More than 27,000 Business Partner certifications inrelated product technologies
  • Where we areWhy Business Analytics and Big Data MatterIBM Business Analytics and Big Data StrategyIBM SmarterAnalytics - key capabilities–  Business Intelligence–  Predictive Analytics–  Big DataConcluding remarks– Call to Action
  • IBM Smarter Analytics is a holistic approach that turnsinformation into insight and insight into business outcomes.with confidence at the point ofimpact to optimize outcomessee, predict and shapebusiness outcomesyour organizationaround informationfrom solutions that getsmarter with every outcomeLearnAlign Anticipate Actthrough analytics forbreakaway resultsTransform
  • IBM Capabilities: Innovative, Integrated, OpenAlign Anticipate Act§  Big Data Platform§  Realtime Streaming Data§  Data Warehousing§  Information Integration andGovernance§  Data Management§  Enterprise Content ManagementBusiness Analytics and Optimization Consulting ServicesBAO Strategy | Customer Analytics | Regulatory and Risk | Fraud Analytics | Financial Performance ManagementInformation Management Foundation | IBM Research First-of-a-kind Projects | Application Management ServicesSmarter Computing - Systems that are tuned to the task, designed for data, managed with cloud technologies§  Business Intelligence§  Performance Management§  Predictive and Advanced Analytics§  Risk Analytics§  Sentiment Analytics§  Big Data Analytics§  Realtime Analytics§  Content Analytics§  Decision Management§  Advanced Case Management§  Digital Marketing Optimization§  Cross-channel Selling and Marketing§  Pricing, Promotion, and AssortmentOptimization§  Marketing Performance Optimization§  Supply Chain OptimizationSystems that learn and reasonWatson l Watson for Healthcare l Watson for Financial Services l Ready for WatsonLearnTransform
  • IBM SmarterAnalytics – key capabilities■  Business Intelligence■  The Cognos Family■  Predictive Analytics■  The SPSS Family■  Big Data■  InfoSphere Big Insights■  InfoSphere Streams■  Pure Data System for Analytics
  • IBM Capabilities: Innovative, Integrated, OpenAlign Anticipate Act§  Big Data Platform§  Realtime Streaming Data§  Data Warehousing§  Information Integration andGovernance§  Data Management§  Enterprise Content ManagementBusiness Analytics and Optimization Consulting ServicesBAO Strategy | Customer Analytics | Regulatory and Risk | Fraud Analytics | Financial Performance ManagementInformation Management Foundation | IBM Research First-of-a-kind Projects | Application Management ServicesSmarter Computing - Systems that are tuned to the task, designed for data, managed with cloud technologies§  Business Intelligence§  Performance Management§  Predictive and Advanced Analytics§  Risk Analytics§  Sentiment Analytics§  Big Data Analytics§  Realtime Analytics§  Content Analytics§  Decision Management§  Advanced Case Management§  Digital Marketing Optimization§  Cross-channel Selling and Marketing§  Pricing, Promotion, and AssortmentOptimization§  Marketing Performance Optimization§  Supply Chain OptimizationSystems that learn and reasonWatson l Watson for Healthcare l Watson for Financial Services l Ready for WatsonLearnTransformIBM Cognos family
  • IBM Cognos familyAnalytics in the hands of everyone§ Insight to action withevery product§ Right-sized for yourorganization§ Built to future-proofyour investment
  • IBM Cognos familyOrganizations can start anywhere and grow from thereCDDCDDCDDCognos Insight Cognos Express Cognos EnterpriseCDDCDDCDDCDDCDDCDD•  Gather and analyze data•  Take insight to action•  Share their insights andactions with others•  Report, analyze and gaininsight•  Plan within a managedworkflow•  Centrally manage information•  Gain complete insight with aunified workspace•  Historical, real-time, futureplans and predictive results•  Achieve cost-effective scaleIndividualsWorking independentlyWorkgroupsWorking togetherOrganizationsWorking as oneCognosExpress
  • IBM Cognos familyRight-sized set of capabilities to fit the business needCognos    Insight  Cognos  Express  Cognos  Enterprise  Dashboards   ✔ ✔ ✔Analysis   ✔ ✔ ✔What-­‐if  Scenario  Modeling   ✔ ✔ ✔Planning  and  Budge;ng   ✔ ✔ ✔Produc;on  Reports   ✔ ✔Microso>  Office  Integra;on   ✔ ✔Support  for  iPad   ✔ ✔Other  Mobile  Devices   ✔Enterprise-­‐wide  Collabora;on   ✔Scorecarding   ✔
  • Why IBM Cognos InsightCognos Insight is part of the Cognos Family●  Common capabilities: dashboards, analysis, planning and collaboration●  Everything you build with Insight can be shared and extended within the CognosFamily●  You can trade-up from Cognos Insight to Cognos Express or Cognos EnterpriseInsight is a great place to get started when●  Line of business requires flexible independence to quickly analyze data●  IT is not available or report authoring processes take time●  Small team or workgroup collaboration is required●  Price sensitive budgets for software and support●  Want to begin nowAdd Cognos Express or Cognos Enterprise when your business needs grow●  Security, access control●  Governed deployment●  Additional capabilities
  • Free! Cognos Insight Personal EditionAccess your personal data to do fast, meaningful analysis right on your desktopImport data from spreadsheets and comma separated value files (.CSV)Create dashboards and plans in seconds, use built in calculations and what-if scenariomodeling, all with no scriptingAvailable in over 20 languagesUtilize for non-commercial use onlyQuickly download Cognos Insight and access samples, demo videos or even a shorttutorial all from AnalyticsZone - Getting Started with Cognos InsightAnalyticsZone.com Install and Get started!Click Download Now
  • PersonalEditionStandardEditionLicensed with CognosExpress or CognosEnterprise RolesLicense  limited  for  personal,  non-­‐commercial  use  Yes   No   No  Import  data  from  xls/csv   Yes   Yes   Yes  Import  data  from  databases   No   Yes   Yes  Import  from  pre-­‐built  Cognos  BI  reports  or  Framework  Manager  packages  No   No   Yes  Save  work  locally   Yes   Yes     Yes  Share  results  with  other  Cognos  Insight  users  No   Yes   Yes  Publish  data  and  UI  to  a  Cognos  Server  No   No   Yes  Reuse  and  extend    published  content    with  Web,  Mobile  and  other  server  user  interfaces  No   No   Yes  Opera;ng  systems  supported   Windows     Windows     Windows    Subscrip;on  and  support   Analy;csZone.com  only   Yes   Yes  Cost   Free   $500  USD   Included  with  various    roles  IBM Cognos Insight capability comparisonNote: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos Express may not bundle the most recent version of Cognos Insight.Publishing to a Cognos server requires at least one appropriate Cognos Administrator role.
  • Scorecards & DashboardsImmediate Insights to Business Performance
  • Scorecards & Dashboards ReportsImmediate Insights to Business Performance
  • Scorecards & Dashboards ReportsImmediate Insights to Business PerformanceReal-Time Monitoring
  • Ad Hoc QueryDeeper Analysis of Trends & Patterns
  • Ad Hoc QueryDeeper Analysis of Trends & PatternsTrend & Statistical Analysis
  • Ad Hoc QueryDeeper Analysis of Trends & PatternsTrend & Statistical Analysis Content Analytics
  • What IfForesight to Plan & Allocate Resources
  • What IfForesight to Plan & Allocate ResourcesPredictive Modeling
  • What IfForesight to Plan & Allocate ResourcesPredictive Modeling Planning & Budgeting
  • DEMO
  • IBM Capabilities: Innovative, Integrated, OpenAlign Anticipate Act§  Big Data Platform§  Realtime Streaming Data§  Data Warehousing§  Information Integration andGovernance§  Data Management§  Enterprise Content ManagementBusiness Analytics and Optimization Consulting ServicesBAO Strategy | Customer Analytics | Regulatory and Risk | Fraud Analytics | Financial Performance ManagementInformation Management Foundation | IBM Research First-of-a-kind Projects | Application Management ServicesSmarter Computing - Systems that are tuned to the task, designed for data, managed with cloud technologies§  Business Intelligence§  Performance Management§  Predictive and Advanced Analytics§  Risk Analytics§  Sentiment Analytics§  Big Data Analytics§  Realtime Analytics§  Content Analytics§  Decision Management§  Advanced Case Management§  Digital Marketing Optimization§  Cross-channel Selling and Marketing§  Pricing, Promotion, and AssortmentOptimization§  Marketing Performance Optimization§  Supply Chain OptimizationSystems that learn and reasonWatson l Watson for Healthcare l Watson for Financial Services l Ready for WatsonLearnTransformIBM SPSS family
  • The Baseline of Predictive Analytics – Applied MathematicsStatistics: Ask a Question of a Sample to Generalize to the UniverseA Sample of Data A Universe of Things That Generate Data
  • Taking Predictive Analytics to the Next LevelData Mining: Predict the Behavior of the Next Case with a ModelA Universe of DataAttributes:• Married, 1 kid• Lives in Suburbs of Chicago• Owns two Cars• 39 years old• Drinks ScotchPredicted Attributes• Likes Guns n Roses• Likes Johnnie Walker Black• Works long hours• Commutes• Upper Middle IncomePredicted Behavior• Wants to Buy a Sportscar!• Buys Car Washes!• Buys Chardonnay• Vacations where it’s warmA Predictive Model
  • The End Game of Predictive AnalyticsDeployment: Apply Predictions at the Point of InteractionWhat shouldI do Now???DOTHIS!What shouldI do Now???DOTHIS!Help People Take the Best Course of ActionHelp systems Take the Best Course of Action
  • Predictive Analytics – What Kind of Business ProblemsTarget new customerson web site or directmailSales cross sell orupsell offerspresented via thecall centreAssessment of risk at thepoint of data entryBehavioraldataDescriptivedataAttitudinaldataInteractiondataReal-time retentionactions via chatmessagesAttractRetainGrowRiskFraudReal-time identificationof suspicious transactions
  • Capture: IBM Social Media AnalyticsUnstructuredcustomer/marketcommentsInnovative and effective userinterface for a broad range of users –“traditional BI” blended with search-index data explorationWeb/blogs, twitters,media, news feeds,reviews100000+discussionforums30,000+ newsfeeds2 billion+ blogpostings
  • 46Predict: IBM SPSS Modeler§  Workbench with datapreparation functions tobuild analytic streams orjobs and a run timeenvironment for jobexecution§  Set of mining algorithmsthat provide insight andprediction§  Enables the discovery ofkey insights, patterns andtrends in data that can beused to optimize businessdecisionsBrings repeatability to ongoing decision making
  • 47Act: IBM SPSS Decision Management§  IBM SPSS DecisionManagement combinespredictive analytics,business rules andoptimization to automate thehigh volume, high value,decisions made every daywithin an organization.§  Configurable§  Business User UI§  Built on top of existingproducts and infrastructureand works seamlessly withthemPredictive Analytics for the 21st Century
  • 48Act: IBM SPSS Collaboration and Deployment Services§  Flexible enterprise foundationfor managing and deployinganalytics throughout theorganization§  Automates analyticalprocesses§  Enables collaboration bysecurely sharing and reusinganalytic assets§  Streamlines deployment ofanalytical information on ascheduled or real-time basisMaximizes the impact of analytics in your operation
  • Copyright 2012 IBM Confidential 49Demo – SPSS Modeler•  Predicting risk for new homeowners policyapplications
  • IBM Capabilities: Innovative, Integrated, OpenAlign Anticipate Act§  Big Data Platform§  Realtime Streaming Data§  Data Warehousing§  Information Integration andGovernance§  Data Management§  Enterprise Content ManagementBusiness Analytics and Optimization Consulting ServicesBAO Strategy | Customer Analytics | Regulatory and Risk | Fraud Analytics | Financial Performance ManagementInformation Management Foundation | IBM Research First-of-a-kind Projects | Application Management ServicesSmarter Computing - Systems that are tuned to the task, designed for data, managed with cloud technologies§  Business Intelligence§  Performance Management§  Predictive and Advanced Analytics§  Risk Analytics§  Sentiment Analytics§  Big Data Analytics§  Realtime Analytics§  Content Analytics§  Decision Management§  Advanced Case Management§  Digital Marketing Optimization§  Cross-channel Selling and Marketing§  Pricing, Promotion, and AssortmentOptimization§  Marketing Performance Optimization§  Supply Chain OptimizationSystems that learn and reasonWatson l Watson for Healthcare l Watson for Financial Services l Ready for WatsonLearnTransformIBM Big Data offerings
  • Characteristics of Big Data§  V4 = Volume Velocity Variety VeracityCollectively analyzingthe broadening VarietyResponding to theincreasing VelocityCost efficientlyprocessing thegrowing VolumeEstablishing theVeracity of bigdata sources1 in 3 business leaders don’t trustthe information they use to makedecisions50x 35 ZB2020201030 BillionRFID sensorsand counting80% of theworlds data isunstructured
  • Where Is This Data Coming From?12+ TBsof tweet dataevery day500+ TBsoflog dataevery day?TBsofdataeveryday2+billionpeopleon theWeb byend 201130 billion RFIDtags today(1.3B in 2005)4.6billioncameraphonesworldwide100s ofmillionsof GPSenableddevicessoldannually76 million smartmeters in 2009…200M by 2014
  • InfoSphere BigInsightsHadoop-based low latencyanalytics for variety and volumeData-At-RestPureData for AnalyticsBI+Ad Hoc Analytics onStructured DataInfoSphere WarehouseLarge volume structured dataanalyticsInfoSphere StreamsLow Latency Analytics forstreaming dataData-In-MotionData WarehouseStreamComputingInformationIntegrationHadoopInfoSphere InformationServerHigh volume data integrationand transformationIBM Big Data Platform
  • © 2013 IBM Corporation54InfoSphere BigInsights Brings Hadoop to the Enterprise§  Manages a wide variety and hugevolume of data§  Augments open source Hadoop withenterprise capabilities●  Performance Optimization●  Development tooling●  Enterprise integration●  Analytic Accelerators●  Application and industry acceleratorsVisualization§  Security§  Provides Enterprise Grade Hadoopanalytics
  • © 2013 IBM Corporation55IBM Significantly Enhances Hadoop•  Scalable●  New nodes can be added on the fly.•  Affordable●  Massively parallel computing oncommodity servers•  Flexible●  Hadoop is schema-less, and can absorbany type of data.•  Fault Tolerant●  Through MapReduce software frameworkIBM Innovation• Performance & reliability–  Adaptive MapReduce,Compression, Indexing, FlexibleScheduler• Analytic AcceleratorsMachine Data, Social Analytics,Telecommunications Event DataAnalytics• Productivity Accelerators–  Web-based UIs–  Tools to leverage existing skills–  End-user visualization• Enterprise Integration–  To extend & enrich your informationsupply chain.
  • © 2013 IBM Corporation56InfoSphere BigInsights – A Closer LookBigInsights EngineAcceleratorsUser InterfacesVisualization Admin ConsoleTextAnalyticsApplicationAcceleratorsIntegrationDatabasesInformationGovernanceContentManagementApache HadoopIndexingMap Reduce +Workload Mgmt SecurityDev Tools •  Performance & workloadoptimizations•  Unique text analytic engines•  Spreadsheet-style visualizationfor data discovery &exploration•  Built-in IDE & admin consoles•  Enterprise-class security•  High-speed connectors tointegration with other systems•  Analytical acceleratorsMore Than Hadoop
  • InfoSphere BigInsightsHadoop-based low latencyanalytics for variety and volumeData-At-RestPureData for AnalyticsBI+Ad Hoc Analytics onStructured DataInfoSphere WarehouseLarge volume structured dataanalyticsInfoSphere StreamsLow Latency Analytics forstreaming dataData-In-MotionData WarehouseStreamComputingInformationIntegrationHadoopInfoSphere InformationServerHigh volume data integrationand transformationIBM Big Data Platform
  • Current fact findingAnalyze data in motion – before it is storedLow latency paradigm, push modelData driven: bring the data to the queryHistorical fact findingFind and analyze information stored on diskBatch paradigm, pull modelQuery-driven: submits queries to static dataTraditional Computing Stream ComputingQuery Data Results Data Query ResultsStream Computing – Analyze Data in Motion
  • IBM InfoSphere Streams – Key ComponentsAgile DevelopmentEnvironmentDistributed RuntimeEnvironmentSophisticatedAnalyticsToolkits & AdaptersFront Office3.05959Big Data, CEP, Database,Data Explorer, DataStage,Finance, Geospatial,Internet, Messaging,Mining, SPSS, Standard,Text & Timeseries toolkitsTelco & Social Mediaaccelerators•  Eclipse IDE•  Web console•  Instance Graph•  Streams Debugger•  Drag & Drop editor•  Streams visualization•  Clustered runtime formassive scalability•  RHEL v5.3 and above,CentOS v5.3 and above•  x86 & Power multicorehardware•  Ethernet & InfiniBand
  • InfoSphere BigInsightsHadoop-based low latencyanalytics for variety and volumeData-At-RestPureData for AnalyticsBI+Ad Hoc Analytics onStructured DataInfoSphere WarehouseLarge volume structured dataanalyticsInfoSphere StreamsLow Latency Analytics forstreaming dataData-In-MotionData WarehouseStreamComputingInformationIntegrationHadoopInfoSphere InformationServerHigh volume data integrationand transformationIBM Big Data Platform
  • For apps like E-commerce…Database cluster services optimized fortransactional throughput and scalabilityFor apps like Customer Analysis…Data warehouse services optimized forhigh-speed, peta-scale analytics and simplicityFor apps like Real-time Fraud Detection…Operational data warehouse services optimized tobalance high performance analytics and real-timeoperational throughputPowered by NetezzatechnologyMeeting Big Data Challenges – Fast and Easy!IBM PureData System offeringsSystem for TransactionsSystem for AnalyticsSystem for Operational AnalyticsDB 2< 1TBDB 2<5TBNetezza> 1TB
  • ü  Purpose-built analytics engineü  Integrated database, server and storageü  Standard interfaces: SQL, xDBC, OleDBü  Low total cost of ownershipSpeed: 10-100x faster than traditional system*Simplicity: Minimal administration and tuningScalability: Peta-scale user data capacitySmart: High-performance advanced analyticsPureData System for Analytics (IPDA)Transforms theUser Experience* Based on IBM customers’ reported results. “Traditional custom systems” refers to systems that are notprofessionally pre-built, pre-tested, and optimized. Individual results may vary.
  • Hadoop System with built-in archiving toolsAccelerates big data time to value and architected for highavailabilitySeamless Optimization for Analytics Workloads…Combines advanced, innovative capabilities to accelerateanalytic workloads for databases and data warehouses“ When we compared the performance of column-organized tables in DB2 to our traditional row-organizedtables, we found that, on average, our analytic querieswere running 74x faster when using BLU Acceleration. ”- Kent Collins, Database Solutions Architect, BNSFRailway.BigSQL native engine to access data in Big Insights and BigInsights High AvailabilityFree development edition of Streams and many moreenhancementsMeeting Big Data Challenges – Fast and Easy!April 3rd- Big Data Announcement HighlightsSystem for Hadoop10- 20 x performance increases recorded.A game changer !DB2 10.5 w/BLU AccelerationBig Insight + StreamsRefresh
  • Copyright 2012 IBM Confidential 64Demo – Big Insights andStreams working together
  • Where we areWhy Business Analytics and Big Data MatterIBM Business Analytics and Big Data StrategyIBM SmarterAnalytics - key capabilities–  Business Intelligence–  Predictive Analytics–  Big DataConcluding remarks– Call to Action– Reference
  • Call to actionEmbrace analytics for growthPick a starting pointUse analytics as a platform for new opportunityThe Opportunity of a Lifetime!Contact us to get started
  • Reference
  • ISV Reference: Fleet AdvisorsProduct (s): IBM SPSS Modeler, IBM SPSS Collaboration andDeployment ServicesURL(s):http://www-01.ibm.com/software/success/cssdb.nsf/cs/STRD-8R4EHD?OpenDocument&Site=spss&cty=en_us
  • ISV Reference Fiserv:Product (s):• IBM InfoSphere® DataStage®• IBM InfoSphere® Warehouse- -IBM DB2® 9.7• IBM SPSS® Modeler• IBM SPSS Statistics• IBM SPSS Collaboration and Deployment ServicesAll running on IBM POWER hardwareURL(s):http://public.dhe.ibm.com/common/ssi/ecm/en/imc14734usen/IMC14734USEN.PDF