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© 2013 IBM Corporation
Big Data & Analytics
The Value Proposition
© 2014 IBM Corporation2
Data at Scale Data in Many Forms Data in Motion Data Uncertainty
Big Data Is All Data
Volume Varie...
© 2014 IBM Corporation3
• Acquisition
• Personalization
• Profitability
• Retention
Acquire, grow,
retain
customers
Optimi...
© 2014 IBM Corporation4
Imagine It.
Every Industry can Leverage Big Data and Analytics.
Insurance
• 360˚ View of Domain
or...
© 2014 IBM Corporation5
Big Data Exploration
Find, visualize, understand all big
data to improve decision making
Enhanced ...
© 2014 IBM Corporation6
Efficient Application Development
& Testing
Create and maintain right-sized dev,
test & training e...
© 2014 IBM Corporation7
Big Data & Analytics is a journey.
Be proactive
about privacy,
security and
governance
Build a cul...
© 2014 IBM Corporation8
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Big Data & Analytic: The Value Proposition

All about Big Data!

Big Data & Analytic: The Value Proposition

  1. 1. © 2013 IBM Corporation Big Data & Analytics The Value Proposition
  2. 2. © 2014 IBM Corporation2 Data at Scale Data in Many Forms Data in Motion Data Uncertainty Big Data Is All Data Volume Variety Velocity Veracity
  3. 3. © 2014 IBM Corporation3 • Acquisition • Personalization • Profitability • Retention Acquire, grow, retain customers Optimize operations; counter fraud & threats Maximize insight, ensure trust, improve IT economics Transform management processes Create new business models • Business process operations • Infrastructure & asset efficiency • Counter fraud • Public safety & defense • Harness and analyze all data • Enable full spectrum of analytics • Govern & protect all data • Optimize Big Data & Analytics infrastructure • Planning & performance management • Disclosure management & financial close • Incentive compensation management • Human capital management • Data-driven products and services • Non-traditional partnerships • Mass experimentation Manage risk • Risk adjusted performance • Financial risk • Operational risk • Financial crimes • IT risk & security Insight Drives Key Business Imperatives
  4. 4. © 2014 IBM Corporation4 Imagine It. Every Industry can Leverage Big Data and Analytics. Insurance • 360˚ View of Domain or Subject • Catastrophe Modeling • Fraud & Abuse Banking • Optimizing Offers and Cross-sell • Customer Service and Call Center Efficiency Telco • Pro-active Call Center • Network Analytics • Location Based Services Energy & Utilities • Smart Meter Analytics • Distribution Load Forecasting/Scheduling • Condition Based Maintenance Media & Entertainment • Business process transformation • Audience & Marketing Optimization Retail • Actionable Customer Insight • Merchandise Optimization • Dynamic Pricing Travel & Transport • Customer Analytics & Loyalty Marketing • Predictive Maintenance Analytics Consumer Products • Shelf Availability • Promotional Spend Optimization • Merchandising Compliance Government • Civilian Services • Defense & Intelligence • Tax & Treasury Services Healthcare • Measure & Act on Population Health Outcomes • Engage Consumers in their Healthcare Automotive • Advanced Condition Monitoring • Data Warehouse Optimization Life Sciences • Increase visibility into drug safety and effectiveness Chemical & Petroleum • Operational Surveillance, Analysis & Optimization • Data Warehouse Consolidation, Integration & Augmentation Aerospace & Defense • Uniform Information Access Platform • Data Warehouse Optimization Electronics • Customer/ Channel Analytics • Advanced Condition Monitoring
  5. 5. © 2014 IBM Corporation5 Big Data Exploration Find, visualize, understand all big data to improve decision making Enhanced 360o View of the Customer Extend existing customer views (MDM, CRM, etc) by incorporating additional internal and external information sources Operations Analysis Analyze a variety of machine data for improved business results Data Warehouse Augmentation Integrate big data and data warehouse capabilities to increase operational efficiency Security/Intelligence Extension Lower risk, detect fraud and monitor cyber security in real-time The 5 Key Analytical Use Cases
  6. 6. © 2014 IBM Corporation6 Efficient Application Development & Testing Create and maintain right-sized dev, test & training environments Enhanced 360o View of the Customer Extend existing customer views (MDM, CRM, etc) by incorporating additional internal and external information sources Security and Compliance Protect data, improve data integrity, mitigate breach risks and lower compliance costs. Application Consolidation and Retirement Archive old application data and streamline new application deployment Improve Application Efficiency Manage data growth, improve performance, and lower the cost for mission-critical applications The 5 Key Operational Use Cases
  7. 7. © 2014 IBM Corporation7 Big Data & Analytics is a journey. Be proactive about privacy, security and governance Build a culture that infuses analytics everywhere Invest in a big data & analytics platform ImagineIt. RealizeIt. Trust It.
  8. 8. © 2014 IBM Corporation8

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