Social Business Design  Embracing Change In Key Drivers Advancing User Experience For A Networked Economy
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Social Business Design Embracing Change In Key Drivers Advancing User Experience For A Networked Economy

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IDEA2009 presentation on the intersection of user experience and social business.

IDEA2009 presentation on the intersection of user experience and social business.

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  • Fortalecer los componentes de la Gestión Administrativa en una perspectiva de mejoramiento continuo de los preocesos de dirección, administración, académicos y comunitarios que desarrolla la Institución educativa con la finalidad de incrementar los niveles de competencia y aprendizaje de los Estudiantes.
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  • I think it is better you put some picture in there. looks more interesting and inviting

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Social Business Design  Embracing Change In Key Drivers Advancing User Experience For A Networked Economy Social Business Design Embracing Change In Key Drivers Advancing User Experience For A Networked Economy Presentation Transcript

  • Social Business Design Embracing Change In Key Drivers Advancing User Experience For A Networked Economy Jeffrey Dachis, Dachis Group jeff@dachisgroup.com @jeffdachis Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 1
  • User Experience Design Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 2
  • 15 Years ago we thought we were about to embark on a revolution and pioneer a new way of doing business Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 3
  • Back in the day.... Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 4
  • We Passionately Believed that we could change the world of commerce, communications, and culture Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 5
  • Everything that could be digital...would be. Because it would be faster, better and cheaper. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 6
  • We realized that if everything was digital, user experience was the only value differentiator. All other components in the delivery of a networked economy business become commoditized- Hardware, bandwith, etc.. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 7
  • “In the digital world, User Experience is the key definer of value” Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 8
  • We created a methodology, a lexicon, and an entire industry around making valuable user experiences. Early on we got laughed at. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 9
  • On and off the screen Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 10
  • Companies began to see the value in digital experiences and our business began to grow. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 11
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 12
  • We got a seat at the strategic table. Nice! Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 13
  • We were right. Nice! Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 14
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 15
  • Then we were wrong. :( Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 16
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 17
  • Then we really got laughed at. A lot. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 18
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 19
  • Then...things changed. A lot. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 20
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 21
  • Then we were right again. Sort of. And things changed again. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 22
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 23
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 24
  • Today, we do live in a networked economy. Almost. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 25
  • dachisgroup.com Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 26
  • The field of User Experience has had to evolve to meet these changes too. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 27
  • UX IA,Visual, interface design... Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 28
  • Encompass new elements... Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 29
  • user experience Software: User Interface Design Hardware: Industrial Design Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 30
  • that embrace new facets of this now fully networked digital economy Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 31
  • User Experience Design is really Business Design Welcome back. You have a seat at the strategic table again! Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 32
  • content ecosystem support services commerce ecosystem developer ecosystem application ecosystem cloud services products supply chain ecosystem Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 33
  • Don’t get comfy. Things are changing again. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 34
  • The obligatory pillars of the house diagram: Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 35
  • experience USEFUL USABLE DESIRABLE SUSTAINABLE serves purpose intuitive enjoyable scalable satisfies needs easy pleasurable maintainable practical seamless delightful adaptive functional accessible memorable pliable helpful efficient differentiated effective The Basics (often broken) USERS BUSINESS GOALS Foundation The building blocks of an experience... Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 36
  • social experience USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL serves purpose intuitive enjoyable scalable shareable satisfies needs easy pleasurable maintainable open practical seamless delightful adaptive distributed functional accessible memorable pliable dynamic helpful efficient differentiated collective effective Natural The Basics Progression (often broken) (toward social experiences) EXTERNAL CUSTOMER PARTICIPATION INTERNAL CONSTITUENT COLLABORATION BUSINESS OPTIMIZATION Foundation have shifted.... Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 37
  • User Experience design which used to mean one thing, now needs to embrace a new set of users and behavior characteristics. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 38
  • And we need a new framework to develop new valuable user experiences. We may get laughed at again. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 39
  • Social Business Design Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 40
  • Key Trends Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 41
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 42
  • Four Archetypes for Social Business Design Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 43
  • Ecosystem dachisgroup.com From Disparate Silos To Connected Nodes Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 44
  • Ecosystem: experience characteristics • awareness of others within ecosystem • actively seeks or enables connections • identity and profiles • builds reputation Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 45
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 46
  • Hivemind dachisgroup.com From Hoarding To Collaborating Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 47
  • Hivemind: experience characteristics • increases responsibility to contribute • motivates, rewards, and incentivizes participation • identifies opportunities to contribute • identifies opportunities to collaborate Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 48
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 49
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 50
  • Dynamic Signal dachisgroup.com From Static To Dynamic - “Communication as work, not for work” Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 51
  • Dynamic signal: experience characteristics • real-time communication • human and machine signals • signals from relevant transmission points • updates on location • monitors and acts upon signals of others Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 52
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 53
  • Metafilter dachisgroup.com From Filter Failure To Clear Signals “Finding meaning in all the noise” Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 54
  • Metafilter: experience characteristics • looks for ways to sort, tag and organize signal • define constructs for measurement • define relevance • amplify relevance • simplify • multiple presentation options (visual) Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 55
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 56
  • Text dachisgroup.com Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 57
  • Why Social Business Design? Leveraged + = & Emergent Outcomes • Cost savings and efficiencies • Improved collaborative processes • Informed social marketing strategies • Adaptable business practices • New product & service offerings/innovations • Customer growth, retention and sustainability • Expansion into new markets Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 58
  • Archetypes Manifested Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 59
  • Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 60
  • A hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 61
  • Social Business Design Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 62
  • Today we continue to define a new way of doing business. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 63
  • I Still Passionately Believe that we can have a profound effect on the world of commerce, communications, and culture. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 64
  • :) Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 65
  • Thank you. Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 66
  • Social Business Design Embracing Change In Key Drivers Advancing User Experience For A Networked Economy Jeffrey Dachis, Dachis Group jeff@dachisgroup.com @jeffdachis Dachisgroup.com Copyright Jeff Dachis, Dachis Group, 2009 Thursday, October 1, 2009 67