SWOT ANALYSIS <br />                 LEVI STRAUSS & CO.<br />
INTRODUCTION<br /><ul><li>Founded in 1853 by Bavarian immigrant Levi Strauss
Levi strauss & Co. is one of the world’s largest brand name apparel marketers with sales in more than 110 countries
In 2009 completed 15 years in india</li></li></ul><li>INTRODUCTION CONT…<br />It expanded its portfolio from being a jeans...
              MISSION…<br />“We will market the most appealing and widely worn casual clothing in the world. We will cloth...
             VISION…<br />We are the embodiment of the energy and events of our times, inspiring people with a pioneering ...
           VALUES…<br />Empathy — walking in other people’s shoes<br />Originality — being authentic and innovative<br />I...
SWOT ANALYSIS<br />Potential internal strength<br />Potential internal threats<br />A distinctive competence?<br />Adequat...
SWOT ANALYSIS CONT….<br />POTENTIAL EXTERNAL OPPORTUNITIES<br />POTENTIAL EXTERNAL THREATS<br />Serve additional customer ...
LEVI STRAUSS’S SWOT ANALYSIS<br />
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Swot analysis Of LEVI

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Swot analysis of Levi Strauss co.

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Swot analysis Of LEVI

  1. 1. SWOT ANALYSIS <br /> LEVI STRAUSS & CO.<br />
  2. 2. INTRODUCTION<br /><ul><li>Founded in 1853 by Bavarian immigrant Levi Strauss
  3. 3. Levi strauss & Co. is one of the world’s largest brand name apparel marketers with sales in more than 110 countries
  4. 4. In 2009 completed 15 years in india</li></li></ul><li>INTRODUCTION CONT…<br />It expanded its portfolio from being a jeans only brand to emerge as the complete casual wear brand <br />
  5. 5. MISSION…<br />“We will market the most appealing and widely worn casual clothing in the world. We will clothe the world."<br />
  6. 6. VISION…<br />We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.<br />
  7. 7. VALUES…<br />Empathy — walking in other people’s shoes<br />Originality — being authentic and innovative<br />Integrity — doing the right thing <br />Courage — standing up for what we believe<br />
  8. 8. SWOT ANALYSIS<br />Potential internal strength<br />Potential internal threats<br />A distinctive competence?<br />Adequate financial resources?<br />Good competitive skills?<br />Well acknowledged market leader?<br />Well-conceived functional area strategies?<br />Access to economies of scale?<br />Insulated from strong competitive pressures?<br />Proprietary technology?<br />Costs advantages?<br />Product innovation abilities?<br />Proven management?<br />Ahead on experience curve?<br />Other?<br />No clear strategic direction?<br />A deteriorating competitive position?<br />Obsolete facilities?<br />Subpar profitability because?<br />Lack of managerial depth and talent?<br />Missing any key skills or competence?<br />Poor track record in implementing strategy?<br />Plagued with internal operating problems?<br />Vulnerable to competitve pressures?<br />Falling behind in R&D?<br />Too narrow a product line?<br />Weak market image?<br />Competitve disadvantages?<br />Below-average marketing skills?<br />Unable to finance needed changes in strategy?<br />Higher overall unit costs relative to key competitors?<br />Other?<br />
  9. 9. SWOT ANALYSIS CONT….<br />POTENTIAL EXTERNAL OPPORTUNITIES<br />POTENTIAL EXTERNAL THREATS<br />Serve additional customer groups?<br />Enter new markets or segments?<br />Expand product line to meet broader range of customer needs?<br />Diversify into related products?<br />Add complementary products?<br />Ability to move to better strategic group?<br />Complacency among rival firms?<br />Faster market growth?<br />Others?<br />Likely entery of new competitors?<br />Rising sales of substitute products?<br />Slower market growth?<br />Adverse government pressures?<br />Growing competitive pressures?<br />Vulnerability to recession and business cycle?<br />Growing bargaining power of custormers or suppliers?<br />Changing buyer needs and tastes?<br />Adverse demographic changes?<br />Others?<br />
  10. 10. LEVI STRAUSS’S SWOT ANALYSIS<br />
  11. 11. THANK YOU….<br /> QUESTIONS…?<br />
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