More European Team Spirit? Yes we can!
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We need more Europe AND more recognition of diversity. With the right approach, it is possible.
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More European Team Spirit? Yes we can!
- 1. creating cultural compet More European team spirit? Yes, we can !
- 2. creating cultural compet Who am I ? GEERT HOFSTEDE More than 4 years4 years of co-operation with Professor Geert Hofstede’ organisation www.itim.org. An consultant with 3232 years experience in International negotiation Author of book « Négociation Internationale » Will be translate into English, Italiano, Brazilaira, Nederlands & Espanol Jean-Pierre’s book will surely help people to better understand and negotiate with customers from other cultures
- 3. creating cultural compet ITIM International Who we are? an international consultant group with 2525 years of experience in the field of culture and management Over 7575 consultants in 25 countries 33 expertises areas with 44 models 550550 clients accross the world More than 25 years25 years of co-operation with Professor Geert Hofstede
- 4. creating cultural compet How we are organized? Salvador Apud USA Vijay Jain IndiaJussara Pereira Brazil Anna Simonetti Italy Alex Eunkyeongyu Korea Pernilla Rorso Denmark Paulo Finuras Portugal Sjaak Pappe Nederland Masako Kato Japan Piotr Gryko Poland Jean-Pierre Coene Belgium
- 5. creating cultural compet More European team spirit? Let’s transcend diversities ! Let’s find common elements ! Let’s adapt to the modernity ! Or Let’s recognize each other ! Let’s find our mutual mindset ! Let’s feel mutual empathy ! What is the best option? Advantages : -Avoid delicate topics -Hope the benefits outweigh the disadvantages Advantages : -Empathy leads to trust -Trust leads to harmony
- 7. creating cultural compet From light to shadow….. Language Body language Flag Fashion (…) Celebrities… …alive or not …real or not …arts, politics, TV stars Behavior “etiquette” Ceremonial Religion Unconscious dimensions issued from emotions symbols Heroes Rituals Values
- 8. creating cultural compet 6 1 2 3 4 5 Relationship to Power « PDI » Relation to the group, Individualism « IDV » Sources of Motivation, masculinity « MAS » Relation to uncertainty « UAI » Pragmatism « PRA » Indulgence / restrain « IVR » Hofstede method / 6 Dimensions
- 9. creating cultural compet PDI Power Distance Index The extend to which the less powerful members of society accept that power is distributed unequally 11
- 10. creating cultural compet 0 25 50 75 100 Power Distance Index (PDI) 35 UK /GER 65 BEL DEN 18 FIN 33 Estonia 40 HUN 82 11 Austria France 68 NOR 31 Italy 50 Slovakia 100 The extend to which the less powerful members of society accept that power is distributed unequally 11 70 BUL 90 Romania POR 63 57 Spain 38 NED
- 11. creating cultural compet PDI – Key Words 100750 25 Score <50Score <50 Low PDILow PDI Score <50Score <50 Low PDILow PDI Score >50Score >50 High PDIHigh PDI Score >50Score >50 High PDIHigh PDI Inequality minimised Hierarchy for convenience Change by evolution Low dependence/Initiative Superiors accessible Equal rights for all 50 Inequality accepted Hierarchy is needed Change by revolution High dependence/obedience Ladder communication Power holders privileged 11
- 12. creating cultural compet 250 50 75 100 Individualism (IDV) 35 GRE 55 Austria 67 GER 76 Italy 89 UK PORT 27 BUL ROM 30 France SWE 71 NOR 69 NED 80 25 Serbia Collectivism : people belong to in-groups (family, clans, organization) who look after them in exchange for loyalty. Individualism : People look after themselves and Their immediate family only. 22 74 DEN POL LUX 60 SPA 51
- 13. creating cultural compet IDV : Individualism / Collectivism Key ideas 100750 25 Collectivist Low IDV Collectivist Low IDV Individualist High IDV Individualist High IDV 50 Preference for harmony Preference for freedom « We » consciousness « I » consciousness Relationships before task Task before relationships Loyalty to the group Loyalty to the family Losing face (shame) Losing self-respect (guilt) 22
- 14. creating cultural compet 0 - 20 21 - 40 41 - 60 61 - 80 81 - 100 IDV scores mapped out
- 15. creating cultural compet 0 25 50 75 100 Masculinity (MAS) 40 BUL 64 POL 66 GER 54 BEL NOR 8 ROM 30 France SER 43 14 NED DEN 16 GRE 57 70 Italy Femininity : The dominant values in society Are caring for other and quality Of live. Masculinity : The dominant values are achievement and success UK 66 33 26 FIN 5 SWE
- 16. creating cultural compet MAS Masculinity Key ideas 100750 25 Low MASLow MAS Feminine countriesFeminine countries Low MASLow MAS Feminine countriesFeminine countries High MASHigh MAS Masculine countriesMasculine countries High MASHigh MAS Masculine countriesMasculine countries 50 Assertive behaviorModest behavior Work in order to live Live in order to work Striving for Consensus Tendency to polarise Sympathy for the unfortunate Admiration for success Intuition Decisiveness Quality of life Ambition & Competition 33
- 17. creating cultural compet 0 25 50 75 100 Uncertainty avoidance (UAI) 53 NED 35 UK 65 GER 94 BEL SWE 29 POR 99 France 86 POL 93 Italy 75 LUX 70 112 GRE The extend to which people feel threatened by uncertainty and ambiguity and try to avoid such situations. NOR 50 44 IRE 35 23 DEN 85 BUL 70 AUT
- 18. creating cultural compet UAI Uncertainty avoidance Key ideas 100750 25 Low UAILow UAILow UAILow UAI High UAIHigh UAIHigh UAIHigh UAI Low stress & anxiety Emotions not shown Work hard if needed Acceptance of dissent Flexibility Less need for rules High stress & anxiety Emotions shown Inner urge to work hard To disagree is threatening Need to avoid failure Need for laws and rules 50 44
- 19. creating cultural compet With such a complexity, how to create team spirit? By recognizing the diversity Create empathy Create trust
- 20. creating cultural compet The BeNeLux experience in Public Sector Let’s transcend diversities ! Let’s find common elements ! Did it create any Team spirit? 1948 Trade barriers Monetary deal Football cup
- 21. creating cultural compet Power IDV MAS Uncertainty BEL 65 75 54 94 NET 38 80 14 53 LUX 40 60 50 70 The BeNeLux experience in Private Sector No common identity No common Sense of belonging No common Sense of priority
- 22. creating cultural compet Do we want more Europe or less Europe? The challenge is • more integration • more recognition of diversity
- 23. creating cultural compet Positive experiences in Private Sector Multinationals / Global projects National / International projects One culture only projects
- 24. creating cultural compet The organisations who face the emotional challenge have succeeded Subsidiarity centralisation Sense of belonging To new group Create a Common identity Sense of belonging To inner group Defend Local behaviours
- 25. creating cultural compet More European spirit ? Yes, we can …if we face the diversities ! It works !
- 26. creating cultural compet How to call us ? Your contact Jean-Pierre Coene Mobile : 00 32 (0) 475 42 16 29 Jeanpierre.coene@itim.org Av circulaire 138 1180Uccle, Belgium My blog www.cultureclash.co Mon blog www.chocculturel.com Worldwide Headquarter : Arabiankatu 12 00560 Helsinki Finland tel. +358 923 163 043 Web Site : www.itim.orgWeb Site : www.itim.org Load the presentation More European team spirit? fromwww.slideshare.net
Editor's Notes
- « Perdre la face » (keeping face + giving face) C’est un point très important pour les pays collectivistes. C’est la honte suprême d’être se faire remarqué / groupe. L’objectif de chacun est non seulement de ne pas perdre la face mais aussi et surtout de ne pas faire perdre la face à autrui. Il faut faire en sorte que l’autre (celui du même groupe) « looks good ». Lorsqu’un individu fait volontairement perdre la face à un autre individu c’est l’insulte suprême et elle est lourde de conséquences. (suicide…) L’ego « individuel » n’existe pas. « Être humilié » est une expression chinoise qui est apparue dans le langage anglais tardivement. « Perdre sa fierté » Une expression italienne résume cette situation : « La Bella Figura » La peur du ridicule… On s’occupe de notre image, et si notre « l’embellissement » de notre image passe par « le ternissement » de l’image de l’autre, ce n’est pas un problème.
- Les scores collectivistes sont plus nombreux sur la planète. L’individualisme est l’exception. Sur 101 pays scorés : 29 sont individualistes (scores &gt;50) L’association high PDI + high IDV, spécifique à la France, Belgique et Italie, fait que c’est difficile pour d’autres cultures de travailler avec nous. Cette association est paradoxale et engendre des comportementaux paradoxaux. = Beaucoup de politique, de jeux de pouvoir, de tensions entre les différents niveaux hiérarchiques… = beaucoup de « coups en douce »… tout semble très organisé et régenté et tout se fait par derrière. DEFI : arriver à l’expliquer aux autres. Hongrie : IDV + low PDI : le low PDI fait baisser les craintes pour communiquer de façon directe. Les critiques sont plus faciles. Proche de l’Allemagne. La communication très directe peut nous choquer. Turquie / Roumanie : COLL + high PDI : Il faut accepter de passer du temps pour établir la relation. Communication très indirecte. Il faut savoir où est le pouvoir. COLL : s’intéresser au contexte de la communication, c’est plus important que le contenu… où on nous invite, qui parle…