Technology has disrupted marketing, and business pain points rule. In the Marketing Value Chain with a PR core, Message Mapping and Web 2.0 rule. This brief presentation provides a quick introduction to Jayme Soulati's Message Mapping and the digital marketing path of websites to generate lists and leads.
7. An inside-out communications
tool to unify message delivery
and tell a business story to
external stakeholders.
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What Is Message Mapping?
8. • Positions business story with authority
• Earns consensus from leadership on
portrayal of company
• Unifies copywriting, social media posts, PR,
and media relations
• Can reset business model and marketing
strategy
• Driven by PR with inbound trends focus
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Benefits of Message Mapping
12. (Benefit)
Tier Two Message
(Market Need)
Tier Two Message
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Core Message/Home Base Descriptor
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(Benefit)
Tier Two Message
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(Market Need)
Tier Two Message
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(About)
Tier Two Message
(What)
Tier Two Message
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(About)
Tier Two Message
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(What)
Tier Two Message
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• Mary hired Jayme to write blog posts.
• Jayme was confused about Mary’s branding.
• Mary thought she was a marketer.
• Jayme suggested Message Mapping.
• She listened and rebranded Mary as a customer
insight strategist.
• Jayme is writing and designing Mary’s website
featuring results from Message Mapping.
Something About Mary
21. Schedule a FREE Consultation Today!
Your business pain points
Your message mapping needs
Your Web 2.0 journey
Digital marketing: lists and leads
937.312.1363
Jayme Soulati is President of
Soulati Media, Inc.
@Soulati, LinkedIn, Facebook
You have an opportunity to cut through the clutter and shine. If you present your brand – personal or professional, in its best light, then you can grow into the #RockHot bomb.My takeaway for you today is to get some inspiration from the passion I bring for the experiences I’ve had in the last five years.Content = COMMITMENT When you fall off online, you disappear. I cannot stress that enough; your online brand is your future; content is your future; merging the two is your future.
Ebook onlyAvailable on e-commerce site, MessageMapping.coBought shopping cart, bought PayPal professionalCould not integrate with HubSpot
How about you?
Savvier Social Media is about RELATIONSHIPS.Tweet this…tell your friends…When you break down the crux of social marketing, you are creating relationships to:attain business goals. Be an authority.be a thought leader.help your audience and understand their needs.earn trust. Segue – remember the goal for today? To think differently about social media?
Let’s take a look at where you are with your social media and how you regard it. You may be still stuck on likes, retweets, followers, shares, and plusses. That’s OK, if you want to stay one-dimensional. It’s NOT OK if you want to realize the benefit of social marketing integration. Here’s our first clue – we need to get into a new thinking place – where social media becomes part of your natural marketing blend across the disciplines.It doesn’t have to look like your competitor down the street; and it can’t look like the multi-national corporations with gazillion $$ budgets.What it should look like is a model set to scale for your organization. It needs to look strategic and scaled to your business.