Presentation at Parivartan Awards By Jayanti Mishra

1. PARIVARTAN: Building the business case for
sustainability through value chain interventions
Jayanti
Mishra
March 24, 2011

2. “It is not answers that
changed the world but
questions”
~Albert Einstein

3. Is Sustainability really that important ,
and if so in textiles?

4. The planet will
survive…
…it is mankind
that won’t

5. GLOBAL INDUSTRIAL AND TEXTILE
IMPACT
• 300 Giga tons of CO2 released resulting in 2 degrees centigrade
global warming every 25 years
• Textile industry contributes 10% of the emissions.
• Global water footprint is equal to 3224 Billion Olympic
swimming pools/year.
• Cotton Textile Industry water footprint as seen in 2005 is equal
to about 84 billion Olympic swimming pools
http://www.textileworld.com/Articles/2010
http://www.bioresourcesjournal.com/index.php

6. According to the World Bank:
20%
of industrial fresh water pollution
comes from textile treatment
and dyeing

7. ORGANIZATIONS IN ACTION
• DEFRA
• FTC
• Japanese Government
• French Environment and Energy Management
Agency
• USA s EPAʼ
• ECHA
• European Outdoor Group
• Amnesity International
• Bio Suisse
• Clean Clothes Campaign
• Fair Labour Association
• Fair Wear Foundation
• Forest Stewardship council
• International Federation of Organic Agriculture
Movements
• International Wool Textiles Organization
• Sustainable cotton Projects
• ILO
• Green claims and Sustainable Clothing action plan
• Marketing claims for environmentally friendly products.
• Guidelines for the labeling of organic cotton products
• Taking Action on Climate Change
• Improve the quality of life by ensuring the safe use of
chemicals
• Sustainability measures for the outdoor industry
• Protecting human rights worldwide
• Federation of swiss organic farmers
• Dedicated to improving working conditions and supporting
workers in garment and sportswear industries
• Fair labour practices
• Verification initiative dedicated to enhancing workers lives
• Promoting responsible management of the world s forestsʼ
• Dedicated towards organics
• Dedicated to wool
• Focuses on farming issues and strategies for cleaner cotton
production
• Resource for further information on all aspects of textiles,
• REACH and sustainability

8. CERTIFICATIONS
NSF 336
eko mark
Green Blue
GOTS/SOIL
OE 100/BLENDED
CCC
ISO 14000
BLUE SIGN
CRADLE TO CARDLE
GRS
RECYCLE CONTENT STANDARD
GREENMARK
ULE 880: Sustainability for
eko Tex 1000
Manufacturing Organizations
Life Cycle Analysis
• Only certain environmental measures in production site and product
• Limited to commercial fabrics
• Comparatively lesser environmental impacts from similar products
• Covers packaging, products to wood and paper only and
environmental preferable claims
• For only organic products and processes
• For only organic fiber origin content
• For marine water and rain water conservation
• Environmental management systems and aspect impact analysis
• Environment health and safety tool for raw material to consumers
• Assessment of safety only to humans and environment
• Covers recycling process
• Covers content attestation only
• Guides for labeling
• Limits to manufacturing organizations
• Assessing products from Cradle to Grave

9. LEADING BRANDS ON SUSTAINABLE
WALK

10. GLOBAL MOVEMENTS IN
SUSTAINABILITY
• Teijin Fibers Ltd. Converting PET Bottles into beverage containers
• Mountain Gear Recycling reselling, and repairing
• C&A and Anvil Significant focus on Organic cotton
• Unifi Repreve® Yarn leading producer in the creation of recycled polyester yarn.
• TS Designs Use Oeko tex 100 dyestuffs
• Patagonia Promote the eco index and repairing the used products
• Tesco Using wind turbines, making zero waste designs and reusing
left over and used materials to recreate products
• Walmart In the process of Being supplied by 100% renewable energy
• M&S Turning factories green
• IKEA Collaborating with WWF to measure supply chain emissions

11. SIGNIFICANT WORK TO RECOGNISE
• From repairing products
• To minimizing packaging
• To recycling
• To turning factories green
• To turning organic
• To measuring environmental impact
• To analyzing life cycle
• To creating the eco index

12. “If not me, who?
And if not now, when?”
~Michael Gorbachev

13. A concerted effort in minimizing environmental impact with a continuous
endeavor to reduce energy and water consumption and waste generation.
Pratibha Initiatives
• Vasudha cotton
• Loop recycling
• Community investment
• Women empowered
Green Garment Facility
• Start up of progressive
green garment facility SEZ
• Rainwater harvesting
• Complete waste-water
recycling
• Low energy air cooling
• High productivity
• Energy efficient sewing
machines
• Holistic approach to
garment production with
in-house training and
development.
• Balanced working
conditions aimed to
empower the physical,
mental, and emotional well
being of all employees
Environmental Stewardship
• New open width dyeing and
finishing
• Reduced water consumption by
70%
• Reduced steam consumption by
30%
• Reduced dyes/chemical
consumption by 20%
• Salt free dyeing method
• Reduced generated effluent by 70%
Waste Heat Recovery
• Captive power plant fitted with Hot
Water generator to provide Hot
water for dyeing process.
• Stenters fitted with waste heat
recovery modules for heating
incoming air with exhaust air.
• Thermic fluid heater fitted with
Economizer for generating Hot
water
• 92% Water recycling
• Facility powered by 6 MW
natural gas, earning carbon
credit for Pratibha
• Flue gas and waste heat
recaptured for steam generation
• Use of low-impact chemicals
certified Global Organic Textile
Standard
• Zero discharge facility certified
by the State authority
• Over 200,000 trees planted at
Pratibha campus and farms
Sustainable Fabric: Organic
cotton, Fair Trade cotton, BMP
cotton, recycled cotton recycled
polyester, lyocell, and their
blends.
PRATIBHA: TOTAL GREEN STEPS
Socially and environmental responsible textiles

14. KEY INITIATIVES FARMING
• VASUDHA
– 28000 Farmer Association
– 125000 acres of land for farming
– Drip and Micro Drip Irrigation
– Vasudha Jaivik Krishak Kalyan Samiti
for community welfare
– Organic cotton Seed Project

15. INDUSTRIAL
PRACTICES/TECHNOLOGY
• Effluent Treatment Plant Recycling over
92% water
• Sewage Treatment Plant
• Waste Heat Recovery
• Captive Power Plant using clean fuel
having lesser carbon emissions with
highest thermal energy efficiency in the
country
• Cold Pad Batch Dyeing Technology
• Multi Recompressor Evaporators
• Rain Water
• LOOP The Reinstated Fiber

16. …IMPACT…
Energy
Reducing 27307 tonnes of CO2
emmisions/year
Water
At farm level water equal to 58301
olympic swimming pools
At Plant level water equal to 301
olympic swimming pools
Total water saved is equal to
12,41,570 people’s per day water
consumption

18. “It always seems impossible
until it is done”
~Nelson Mandela

19. Workshop on Possible Solutions and Its Next Steps
• ASTM- CA in June
• Textile Exchange- Spain in September
WHAT NEXT

20. Join forces with ASTM’s Subcommittee
on Sustainability of Textiles
The workshop will focus around;
• Defining Sustainable Textiles: The Need
• Government
• Consumer (Industry and Sustainable Expert Perspective)
• Mill Perspective
• Association and Trade Perspective
• Best Practices
• Textiles
• Other Industries
• Key Fibers and Sustainability (Cotton, Polyester and others)
• Key fibers and sustainability
• Possible Solutions – The Way Forward
• General Overview
• Technology
• Current Guideline and Proposition
• Standards Development
Workshop in California in June , 2011

22. SUSTAINABILITY FROM PROVENANCE
TO PRACTICE
The road of sustainability is like a bed of roses, thatʻ
bleeds me and it caresses me. The enduring beauty and
fragrance makes it well worth it.ʼ
~Shreyaskar Chaudhary