User experience plays an important role in the success of any product. This slides cover the basic fundamentals of user experience and how we can improve it with several simple practice. How user experience is connected with Human psychology and how bad user experience can make or break a product and what to avoid while building the product. *Embedded screenshots are my own work (Portfolio) And I learned a lot from my own mistakes.

1. User Experience and
Psychology
- @enworl
Meta Refresh - 2015

2. Co-founder, Product Designer @ Crive
www.crive.in
Full stack designer @ Testbook
www.testbook.com

3. – Susan Dray
“If the user can’t use it, it doesn’t work”

4. User Experience
• Subjective in nature
• Should be Usable, Useful and Enjoyable
• Focus on
• Deep understanding of users
• What they need
• what they value
• Their Abilities

5. UX is not UI
24%
30%17%
18%
12%
Interaction
Design
Information
Architecture
Prototype
Engineering
Visual
Design
Usability
Engineering

6. – Anonymous
“Something that looks great but is difficult to use is exemplary of great UI and poor UX.
While Something very usable that looks terrible is exemplary of great UX and poor UI.”

7. How to improve?
• Colour
• Spacing
• Typography
• Proportion

9. Understanding of cognitive
psychology
• Memory
• Attention
• Perception

10. Proportion and
Inconsistency

11. Proportion

12. – Jay Mistry
“Create simple interface which leaves great
impact.”

13. hello@jaymistry.me
@enworl

14. Thank You