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Psychology in UX

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by Moritz Bittner
User Experience Design

Published in: Design
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Psychology in UX

  1. 1. psychology in ux. Mag. Moritz Bittner moritzjbittner@gmail.com
  2. 2. The science of the experience and behavior of human beings and of their conscious and unconscious mental processes. psychology
  3. 3. describe explain predict alter.
  4. 4. experience patterns.
  5. 5. M.  Hassenzahl  et  al.  (P.  27,  2013)  :  Interna(onal  Journal  of  Design  Vol.  7  No.  3    
  6. 6. psychology in tech.
  7. 7. variable reward and delight.
  8. 8. curiosity.
  9. 9. framing. heuristics.
  10. 10. framing. heuristics.
  11. 11. what can you do?
  12. 12. find patterns. get creative. find papers.
  13. 13. read some books. Stephen  P.  Anderson   Seduc(ve  Interac(on  Design   Nir  Eyal   Hooked   Dan  Ariely   Predictably  Irra(onal   Marc  Hassenzahl   Experience  Design  
  14. 14. The End. Mag. Moritz Bittner moritzjbittner@gmail.com

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