1. The document discusses the evolution of mobile operating systems and the competition among them. 2. It also covers the rise of mobile applications and how application platforms and web services have influenced mobile operating systems and user experiences. 3. Debates around whether web technologies or native applications are better for mobile are presented, highlighting tradeoffs between performance, features, and cross-device support for each approach.

1. 모바일 시대 , 웹의 역할과
방향
Page 1

2. OS competition
Mobile Industry
= Competition among Operation Systems
Page 2

3. Mobile OS Evolution
Mobile Operation Systems’ Evolution
 Usability, Aesthetic design
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4. Mobile Eco system
Mobile Operation Systems’ Evolution
Page 4

5. Application Era.
Application is opportunity to get success in Mobile
industry.
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6. Service Platform
Mobile Service have been evolved on platform.
VS.
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7. Service Platform
Including Facebook, A lot of web service platform
affect Mobile clone.
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8. Web OS Platform
Not yet Web OS, but Web service platform
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9. Who had owner of UX
Different OS UI makes Users difficult.
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10. Web? App?
What does the mobile UX look like?
App Mobile Web App Mobile Web
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11. Native Apps
Mobile Services(Apps) from OS Provider
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12. 3RD Party Service Platform
Globally 3RD Party Venture companies are growing up.
They have their own UX for customer.
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13. Dilemma
Without Service platform
 No attractiveness for customer
With Service platform
 UX differentiation occurs
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14. UX is really important
Bar QWERTY DOP+ Mid Size Big Size
QWERTY Slide DOP Stylus Tablet Tablet
Pen
Touching
Typing Touching Touching Watching
Typing Touching Touching Watching Watching Drawing
Writing
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15. Web will be the key
Many of apps will be made of web technology.
•One source Multi use
•Multi device Same experience
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16. The Big Question mark?
“Our Biggest Mistake Was Betting Too Much On
HTML5”
“It's not that HTML5 is bad. I'm actually, on long-
term, really excited about it”
“One of the things that's interesting is we actually
have more people on a daily basis using mobile Web
Facebook than we have using our iOS or Android
apps combined. So mobile Web is a big thing for us.”
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17. Need to have strategy
Slow response
Performance App
Native function support
VS.
Multi device support
Web
Mainly view function support
1. 2. 3.
Web App
App App Web Web
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18. EOD
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