An Audit of a Financial &    Investment Industry WebsiteWhen Google-searching keywords ‘pension financial services actuari...
High ImpactSearch QueriesNote that search enginesattribute TowersWatson.comwith traffic via keywordssurrounding “salary su...
Primary Keyword HitsIn spite of Towers Watson’s high website traffic and website full of content, it’s primary searchengin...
Uniques (First-Time Visitors) &Primary Online Competitors
Towers Watson’s website
Smart Navigation Usability& Architecture
Competitive Observations  Many industry niche websites achieve their highest search hits based   on their brand name ente...
Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ...                                                      ...
Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ...                                                      ...
Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ...                                                      ...
Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ...                                                      ...
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Financial Industry Website Audit

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Financial Industry Website Audit

  1. 1. An Audit of a Financial & Investment Industry WebsiteWhen Google-searching keywords ‘pension financial services actuarialatlanta employers,’ one of the top results is TowersWatson.com.Following pages show more stats revealing the digital footprint of that site. Jake Aull | Zen of Brand | Websites & SEO | Social Media & Branding 404.259.5550 | zenofbrand.com | @jakeaull
  2. 2. High ImpactSearch QueriesNote that search enginesattribute TowersWatson.comwith traffic via keywordssurrounding “salary survey.”Good for them that their onlinebrand reputation is relatable tosuch a powerful, ubiquitouskeyword phrases as this and theaforementioned.However, although non-brand-name keywords are affiliatedwith the site, note they are notthe primary keywords resultingin TowersWatson.com hits.
  3. 3. Primary Keyword HitsIn spite of Towers Watson’s high website traffic and website full of content, it’s primary searchengine hits are surrounding its brand name (shown below), leaving opportunity for a competitor tofocus on, and own, other industry relevant keywords in demand (e.g., “retirement 401k planning”)
  4. 4. Uniques (First-Time Visitors) &Primary Online Competitors
  5. 5. Towers Watson’s website
  6. 6. Smart Navigation Usability& Architecture
  7. 7. Competitive Observations  Many industry niche websites achieve their highest search hits based on their brand name entered into search engines by users.  This typically equates to good niche-industry brand recognition (“long- tail” search), but poor broad industry keyword ownership (“head” terms searched).  Towers Watson has good website usability navigation and content, and a digital footprint achieving brand-name search affiliations with industry general terms.  However there are SEO opportunities to compete against TowersWatson.com with industry-relevant niche keywords.  Note following pages show the websites which SEO and web analysis tools consider to be primary online competitors of TowersWatson.com.
  8. 8. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com Search » About Contact us Site Owner SimilarWeb Choose Language EN Towerswatson towerswatson.com Global professional services company that helps organizations improve performance through effective people, risk and financial management. Site Topics: Compensation / Insurance / Hr / Benefits / Risk Category: Business > News and Media Like 0 0 Be the first to rank! StumbleUpon Similar Sites (25) Top Sites (5) Reviews (0) + Suggest Similar Site Share This Page Similar Sites to Towerswatson Found 25 Sites Like towerswatson Ads by Google Related Topics Download Google Chrome claim carbone www.google.com/chrome workerscomp workers A free browser that lets you do more of what you like on the web climat executive fee, co2 Ads by Google no workerscompensat… The Foundary www.theFoundary.com Coveted Home Products at up to 70% Off! Welcome home. Businessgrouphealth.org Similarity businessgrouphealth Score Site Topics: Business / Education / Health / Healthcare / Medical / Medicine / News / Reference 72% Rated by users Sites like Businessgrouphealth.org » Deangroupconsulting.com Similarity dean group consulting works with hr consulting firms & are… Score Site Topics: Benefits / Co2 / Compensation / Consulting / Hr / Jobs / Lawyers / Salary 51% Rated by users Sites like Deangroupconsulting » Popular Websites Photofunia Pmagroup.com Similarity Holding company with subsidiaries which sell property and casualty… Score Site Topics: Co2 / Compensation / Hr / Insurance / Risk / Salary / Umbrella Facebook 49% Rated by users Sites like Pmagroup » Photo505 Freecompo.com Chatroulette Similarity no win no fee* was first introduced to the usa in 1995 under solicitors… Score Site Topics: Benefits / Co2 / Compensation / Current / Hr / Insurance / J2 / Salary Keepvid 49% Rated by users Sites like Freecompo » Most Popular Searches » Academyins.net Similarity academyins Score Site Topics: Florida / Insurance 48% Rated by users Sites like Academyins.net » Exmod.com Similarity workers compensation workers compensation experience modification… Score Site Topics: California / Co2 / Compensation / Hr / Insurance / Mod / Rating / Salary 45% Rated by users About Us Sites like Add » Contact Us Exmoda Site Advertise International Translate Like 0 Share1 of 4 10/10/11 2:15 PM
  9. 9. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com Search » About Contact us Site Owner SimilarWeb Choose Language EN Rhadministrators.com Similarity Administers health and life benefit plans, including claims processing.… Score Site Topics: Health / Housing / Insurance / Php / Software / Toronto / Tourism / Usa 45% Rated by users Sites like Rhadministrators » Myfloridadeferredcomp.com Similarity florida deferred compensation home page Score Site Topics: Co2 / Compensation / Finance / Hr / Investing / Money / Salary / Treasury 45% Rated by users Sites like Myfloridadeferredcomp » Radford.com Similarity Provider of compensation and benefits surveys and consulting services… Score Site Topics: Compensation / Survey 45% Rated by users Sites like Radford » SimilarSites.com Annuity.com on StumbleUpon Similarity annuity.com provides information on annuities, free informational… Score Site Topics: Finance / Insurance / Investing / Money / Quotations / Quote / Retirement 45% Rated by users Sites like Annuity » Risk-doctor.com free university lectures - Risk management consultancy and training from an international risk… computer science, Similarity mathematics,... Score Site Topics: Management / Project / Project Management / Projectmanagement / Risk 1 views 44% Rated by users similarsites.com Sites like Risk-doctor » Synygy.com Similarity Pennsylvania company specializing in implementing and managing… ffffound! Score Site Topics: Business / Co2 / Compensation / Hr / Incentive / Management / Salary / 7 views Software 44% Rated by users similarsites.com Sites like Synygy » Archinsurance.com Similarity arch insurance offers a wide range of property, casualty and specialty… Score Site Topics: Arch / Archlinux / Distro / Finance / Hurricane / Insurance / Os 44% Rated by users Sites Like Ninjacloak - Sites like Archinsurance » Find 24 privacy online Sites... 0 views similarsites.com Forsure.org powered by Similarity ‫הכנס את תיאור האתר כאן‬ Score Site Topics: ‫ביטוח / ביטוח בריאות / חסכון פיננסי / ייעוץ השקעות / ייעוץ מס / פורשור מומחים / פנסיה‬ ‫/ קופות גמל / קרנות השתלמות‬ 44% Rated by users Sites like Forsure.org » Similar Sites on Facebook Like Search.bcbsm.com Similarity search.bcbsm 4,854 people like Similar Sites. Score Site Topics: Bcbsm 44% Rated by users Sites like Search.bcbsm » ‫ﻣﺣﻣﺩ ﺳﻼﻣﻪ‬ Ahmed Maria Dikla.co.il Similarity ‫…דקלה, בשביל הבריאות - ביטוח שיניים, ביטוח סיעודי, ביטוח בריאות וביטוח‬ Score Site Topics: ‫בטוח / בטוח בריאות / בטוח מחלות קשות / בטוח סיעוד / ביטוח / ביטוח בריאות / ביטוח‬ Javi Ludivina Ashraful ‫מחלות קשות / ביטוח סיעוד / סיעוד‬ Facebook social plugin 44% About Us Rated by users Contact Us Dikla.co.il » Add a Site Advertise International Translate Share Sites like2 of 4 10/10/11 2:15 PM
  10. 10. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com Search » About Contact us Site Owner SimilarWeb Choose Language EN Collettifiss.com International CA Similarity Arizona based company providing expertise on strategic compensation… UK ES Score Site Topics: Co2 / Compensation / Holdem / Hr / Lms / Poker / Salary / Sales FR DE 44% Rated by users Sites like Collettifiss » RU NL IT BR JP CN Swerma.net TR AU Similarity swerma erbjuder ett flertal utbildningar och kurser, bland annat crisis… ZA PL Score Site Topics: Erm / Grundkurs I Modern Riskhantering / Kurs I Strategisk CH NZ InformationssÄKerhet / Kurs Riskhantering / Kurser Och Utbildningar / Risk Management 44% Rated by users NO Sites like Swerma.net » General Information Gv-systems.com patriot officer is the most advanced and comprehensive computer system… About Similarity Score Site Topics: Anti-Money Laundering System / Bank Secrecy Act Software / Bank Secrecy Contact us Act Solution / Bank Secrecy Act System / Risk Management Site Owner 44% Rated by users Privacy Sites like Gv-systems » Index Hish-insurance.co.il Similarity ‫…חיש סוכנות לביטוח מציעה פתרונות ביטוח מותאמים אישית ללקוחות פרטיים‬ Score Site Topics: ‫ביטוח / ביטוח חיש / חיש / חיש ביטוח / חיש סוכנות / חיש סוכנות לביטוח / סוכנויות ביטוח‬ ‫/ סוכנות ביטוח / סוכנות חיש‬ 44% Rated by users Sites like Hish-insurance.co.il » Amisinsurance.com Similarity Insurance agency servicing business and personal insurance needs for… Score Site Topics: Agents &Amp; Brokers / E&Amp;O Insurance / Excess Insurance Lines / Fraud Insurance / Insurance Niche Markets / Insurance Wholesaler 44% Rated by users Sites like Amisinsurance » Riskfree.com.tr Similarity riskfree.com Score Site Topics: Entegre Risk Yönetimi / Gantek / Integrated Risk Management / Kredi Riski / Market Risk / Piyasa Riski / Risk Management 44% Rated by users Sites like Riskfree.com.tr » Dovra.co.il Similarity × × ×ª×¨… Score Site Topics: ‫ביטוח פנסיוני / השוואת פנסיה / השוואת קופות גמל / יועץ פנסיוני / ייעוץ פנסיוני / יעוץ‬ ‫פנסיה / יעוץ פנסיוני / פנסיה‬ 44% Rated by users Sites like Dovra.co.il » Services.aon.fr Similarity aon france optimise le coût du risque. courtage dassurances et de… Score Site Topics: Aon / Aon France / Assurance / Conseil En Gestion Des Risques / Conseil En Protection Sociale / Conseil Et Courtage En Entreprise 43% Rated by users Sites like Services.aon.fr » Marshmanagement.com Similarity at marsh management services we offer our clients the ability to… Score Site Topics: Captive / Captive Insurance / Captive Insurance Company / Captive Management / Marsh / Marsh Management / Marsh Management Services 43% Rated by users Sites like Marshmanagement » Ads by Google 323cast from 323link, LLC www.323link.com HD Video Conferencing Recorder Live Video Conference Streaming About Us Contact Us Add a Site Advertise International Translate Share3 of 4 10/10/11 2:15 PM
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