The document announces a presentation titled "The Audio Odyssey: My World vs. The World" to be given at the 2014 ARF Re:Think Summit from March 23-26 at the Marriott Marquis in New York City. The presentation will explore how digital technologies have impacted people's use of audio platforms and how advertising affects different platforms. It will seek to understand daily cross-platform audio usage and consumer perceptions of advertising across different audio platforms. The presenters will be David Shiffman and Emily Vanides from MediaVest.

1. The Audio Odyssey: My World vs. The World
To Be Presented at this Year’s ARF Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. The Audio Odyssey: My World vs. Their World
Understanding how digital has impacted the way people connect with & use different
audio platforms, as well as how they are impacted by advertising.
Business Questions:
•
•
Sought to uncover: a daily crossplatform audio usage perspective (what,
where when; why, how much);
consumer perceptions/engagement
around each platform;
What is the current perceptions
regarding audio-based advertising/ad
models by platform; quantify individual
and combined ad effectiveness across
platforms?
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3. Presenters
David Shiffman
Executive Vice President,
Research Director
MediaVest
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Emily Vanides
Vice President, Research
MediaVest

4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
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5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:

Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.

Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.

From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,
Research Firms, Google, Yahoo, AOL, and more
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