Driving Business Value Through Big Data

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The Advertising Research Foundation

Data & Analytics

@The_ARF #ARFAM2014@The_ARF #ARFAM2014
Driving Business Value Through
Big Data: Big Decisions/ Big Data
To be presented at this year’s ARF
Audience Measurement Conference

@The_ARF #ARFAM2014
Big Decisions/ Big Data
• Used incorrectly big data can create more confusion than
it solves while costing you millions

@The_ARF #ARFAM2014
Speakers:
Victor Davidson – Havas Media

@The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)

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