Geiger Gets It 2011


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  • Does your current campaign have proven results? What if you put together a marketing campaign that could give you 84% instant recall? Not possible, right? Actually, with promotional products, it’s a proven fact. (CLICK NOW) In a recent study by the Advertising Specialty Institute, 84% of respondents remembered the advertisers of the promotional products they’ve received. WOW! Now, that’s some ROI to justify your next campaign. So why am I here? Who am I?
  • Here at Geiger, (see screen) We build a 121 connection – it’s the Geiger Way
  • Founded in 1878 by Andrew and Jacob Geiger in Newark, New Jersey 1955 moved to current location in Lewiston, Maine Gene and Peter Geiger – 4 th Generation – and the 5 th generation is in management training now. Currently the oldest and largest privately held distributor in the world
  • I saved the best ofr last - Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media. So what are you waiting for? What project can I help you with today?
  • These services we are going to discuss are part of what makes Geiger understand your needs, your market place. Our Sales Network of approximately 500 Sales Partners throughout the United States gives us a unique exposure to many types of client circumstances to provide you with the correct solution, as does our unique research services which encompasses a couple of different things. Our database of almost 400,000 products and our ability to share inquiries among all our sales partners, through a network we call Sales Research. With locations in London and Hong Kong adding to our national presence, we have the ability and experience to determine whether a domestic or off-shore source best fits your needs. However, it is our supplier network and our reputation and standing with those folks that will ultimately provide you with the best service, whether it is a standard product or the ability to create a custom product for your needs. Our century- plus history gives us the unique understanding of the need for your brand integrity and to be your logo police in making sure that not only are your logo specifications adhered to, but that the product that the logo is applied to is also in fitting with the culture of your organization. Other features that establish Geiger’s understanding of your marketplace are the trade shows we do and the experience that allows us to afford you with the trade shows you do. Whether you buy a product at a time to fit a particular need, or look to us for a variety of corporate programs, Geiger gets it.
  • Random Samples Touch and feel actual products Spec Samples Actual products with your imprint Virtual Samples Image of product with your imprint
  • We understand that business happens 24/7 and not just 8-5. Therefore, we have multiple options for your shopping pleasure.
  • Corporate Program Services: Eflyers Virtual samples Online stores Geiger also manages: Safety programs Service award programs Incentive and recognition programs
  • Geiger has already achieved significant reductions in energy consumption by: modifying boilers and installing high-efficiency lights and HVAC systems. These changes will result in reducing electricity usage by 580,000 kilowatt hours annually, with an estimated savings of $87,000 each year while also keeping 377 tons of greenhouse gases out of the air. This is the equivalent of taking 74 cars off the road. It is our goal, at Geiger, to be green in all aspects of manufacturing, from soy-based inks to waste reduction. Every year, approximately 230 tons of high grade paper is recycled in our offices and factory. We have plans to expand recycling beyond paper. Geiger is active in promoting and providing education throughout the company and the industry.
  • Packaging – we can do this for you.
  • At Geiger, we place a high emphasis on education and keeping our branding experts up to speed in today’s changing marketplace. We provide education year around to our associates and sales force so that they can provide the best service available to you!
  • This is important to you because suppliers move mountains to be on our preferred list, thus resulting in better pricing for you We have more resources available to help you get the order, get it done right and to you on time Because of our size, we aren’t limited to a handful of suppliers and manufacturers, we play ball with everyone We have the best management and support teams around that help push the “fresh squeeze” back into the job FRED (I’ll let you explain this one)
  • Geiger Gets It 2011

    1. 2. Instant Recall Research provided by the Advertising Specialty Institute , ©2010, All Rights Reserved. 83 % 83% of respondents remembered the advertisers of the promotional products they’ve received.
    2. 3. What We Do! <ul><li>Your Brand </li></ul><ul><li>+ </li></ul><ul><li>Our Creativity </li></ul><ul><li>= </li></ul>
    3. 4. History Headquarters in Lewiston, Maine <ul><li>Founded in 1878 </li></ul><ul><li>4th generation </li></ul><ul><li>Publisher of the Farmers’ Almanac </li></ul><ul><li>Largest privately held distributorship in the world </li></ul>
    4. 5. Why Promotional Products 41% Had a MORE favorable impression of an advertiser after receiving the item 75 % 75% of promotional products were kept because they were considered useful 60% of respondents have done business with the advertiser on a promotional product after receiving the item 62 % The average length of time a respondent kept a promotional product is 5.4 months Research provided by the Advertising Specialty Institute , ©2010, All Rights Reserved.
    5. 6. Most Impressive Research provided by the Advertising Specialty Institute , ©2010, All Rights Reserved.
    6. 7. Branding Solutions Sales Network Brand Integrity Domestic & Off Shore Sourcing Custom Products Trade Shows Corporate Programs Safety
    7. 8. Dynamic Services
    8. 9. Dynamic Services Touching is Believing! Free samples are available to ensure product quality exceeds your marketing goals ADD: virtual - fast, random – idea generation and spec – your brand best represented
    9. 10. Dynamic Services Unique Online Tools 900,000 items = the best value!
    10. 11. Creative Solutions   eFlyers Virtual Samples Online Stores
    11. 12. Solutions Green Show Room
    12. 13. Idea Boxes
    13. 14. Solutions Special Events! Experienced in maximizing your corporate branding in conjunction with events and organizations
    14. 15. Solutions
    15. 16. McDonald’s recalls toys… Product safety is our #1 concern!
    16. 17. Education Trained Branding Experts!
    17. 18. Proven Results
    18. 19. Powerful industry standing More Creativity Proven Result Most Resources Best value for the $$$ Access to all industry suppliers & beyond Technology leader All to save YOU time and money! Added Services
    19. 20. Sales Partner Phone Email Web Thank you!