Presentation held by JP | KOM's founder Joerg Pfannenberg at the International Public Relations Network's annual meeting in Beijiing, China in May, 2018.
Keeping the Vision Alive: Techniques for Communication Throughout the Project...Design for Context
Video available: http://www.designforcontext.com/insights/keeping-vision-alive-ixd
Lisa Battle and Duane Degler, presentation at Interaction15, the IxDA conference, San Francisco, CA – February 9, 2015
Your vision is defined, your mandate is clear, and your team is energized. You’ve captured user needs and business considerations, your detailed design work is underway and focused on meeting these needs and the larger user experience vision. And then circumstances set in as the work continues… new technical constraints, scheduling functionality delivery to meet release cycles, necessary deviations from the vision to meet short-term requirements, scope adjustments, and so much more. As UX practitioners, we often face challenges “keeping the vision alive” as projects get caught up in constraints, details, and politics. But we can’t let those things derail us or take things too far from that solid, long-term vision.
In this talk, we discuss strategies and practical techniques to help teams stay focused on meeting long-term goals, while addressing short-term needs and facing the circumstances and challenges that arise through the design and implementation process. Some examples we show and discuss include: communicating project vision with executives, project leads, team members, and users; reflecting scope and progress; connecting specific features and user stories to larger design goals; and letting people know what to expect and when.
We also explore techniques we use as consultants to prepare the project team to hold the line on needed improvements, advocate for user needs, and build on the “big picture” over the long haul after the UX work is completed. Topics we will cover include: maintaining strategic perspective to support long-term, larger-scale objectives; planting seeds of understanding and ownership at various levels of the organization; and providing practical templates, guidelines, and decision trees to help support expansion and evolution in a way that maintains alignment with the larger intent.
Overview of the need for and difficulties encountered during a Digital Transformation. Includes drivers, obstacles, levers, case study and observations.
Building a Culture of Experimentation at HPOptimizely
Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.
In this webinar, hear how HP has built a global center of excellence, structured their experimentation teams and meetings, and focused on technology, governance, and strategy on their way to building a culture of experimentation.
You'll learn:
- How we structured our Center Of Excellence, and why it's working for us at a global scale
- Our emphasis on Data and Strategy, ensuring we make effective business decisions
- How we’ve interlocked our technologies to give us insights and the edge on our Experiments
- Our Partnership and Growth Story, on our way to grow experiments by 3x worldwide YoY
17 Must-Do's to Create a Product-Centric IT OrganizationCognizant
Tightening IT-business alignment and embracing Agile, DevOps and Lean Startup principles, while transcending traditional project management disciplines by incorporating product engineering rigor, are critical to creating an effective, digitally enhanced business.
20/10 Vision: Building A 21st Century Market Research OrganizationGregory Weiss
A strategic vision to create a 21st century market research organization, leveraging technology to provide value-added services and get more return from staff research efforts
Keeping the Vision Alive: Techniques for Communication Throughout the Project...Design for Context
Video available: http://www.designforcontext.com/insights/keeping-vision-alive-ixd
Lisa Battle and Duane Degler, presentation at Interaction15, the IxDA conference, San Francisco, CA – February 9, 2015
Your vision is defined, your mandate is clear, and your team is energized. You’ve captured user needs and business considerations, your detailed design work is underway and focused on meeting these needs and the larger user experience vision. And then circumstances set in as the work continues… new technical constraints, scheduling functionality delivery to meet release cycles, necessary deviations from the vision to meet short-term requirements, scope adjustments, and so much more. As UX practitioners, we often face challenges “keeping the vision alive” as projects get caught up in constraints, details, and politics. But we can’t let those things derail us or take things too far from that solid, long-term vision.
In this talk, we discuss strategies and practical techniques to help teams stay focused on meeting long-term goals, while addressing short-term needs and facing the circumstances and challenges that arise through the design and implementation process. Some examples we show and discuss include: communicating project vision with executives, project leads, team members, and users; reflecting scope and progress; connecting specific features and user stories to larger design goals; and letting people know what to expect and when.
We also explore techniques we use as consultants to prepare the project team to hold the line on needed improvements, advocate for user needs, and build on the “big picture” over the long haul after the UX work is completed. Topics we will cover include: maintaining strategic perspective to support long-term, larger-scale objectives; planting seeds of understanding and ownership at various levels of the organization; and providing practical templates, guidelines, and decision trees to help support expansion and evolution in a way that maintains alignment with the larger intent.
Overview of the need for and difficulties encountered during a Digital Transformation. Includes drivers, obstacles, levers, case study and observations.
Building a Culture of Experimentation at HPOptimizely
Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.
In this webinar, hear how HP has built a global center of excellence, structured their experimentation teams and meetings, and focused on technology, governance, and strategy on their way to building a culture of experimentation.
You'll learn:
- How we structured our Center Of Excellence, and why it's working for us at a global scale
- Our emphasis on Data and Strategy, ensuring we make effective business decisions
- How we’ve interlocked our technologies to give us insights and the edge on our Experiments
- Our Partnership and Growth Story, on our way to grow experiments by 3x worldwide YoY
17 Must-Do's to Create a Product-Centric IT OrganizationCognizant
Tightening IT-business alignment and embracing Agile, DevOps and Lean Startup principles, while transcending traditional project management disciplines by incorporating product engineering rigor, are critical to creating an effective, digitally enhanced business.
20/10 Vision: Building A 21st Century Market Research OrganizationGregory Weiss
A strategic vision to create a 21st century market research organization, leveraging technology to provide value-added services and get more return from staff research efforts
Polymita is a world leading Software Company specialized in Business Process Management. We allow companies to identify the key processes that add value to a company and then optimize them providing operational excellence, agile business cycles and accountabiliy on the activities.
For Businesses who want become a Smart Services Leader, TMG provides a Digital Improvement Program which drives dynamic value creation through the alignment of business models, organization, talents and infrastructure
Self-service analytics @ Leaseplan Digital: from business intelligence to int...webwinkelvakdag
Our mission is to drive digital data intelligence in a 55-year old company currently undergoing digital transformation.
We do this through cloud big data architecture and intuitive business performance visualizations based on multiple data sources across customer journeys. Join this session to find out how we are enabling enterprise wide adoption of self-service analytics both internally as single source of truth of business performance and as embedded analytics solution to end customers for real-time vehicle maintenance steering through predictive models.
In this session we will share our challenges, learnings, achievements and roadmap to embed self-service analytics in LeasePlan.
Digital Value Creation for Portfolio CompaniesBjoernRoeber
Private Equity Funds can unlock substantial value creation with the digital transformation of their portfolio companies. The briefing, prepared together with my colleague Giovanni Calia, shows how we support digital value creation in three areas:
i) eCommerce - Even laggard industries see (B2B) eCommerce gain traction
ii) Process Automation - There is on average 20-40% attainable efficiency potential
iii) New Products & Services: Especially, value-added digital services represent a major growth driver
Most portfolio companies lack internal capabilities to identify and address this potential. goetzpartners applies sound diagnostics including our digital maturity survey, internal belief audits, and external market sounding to create full transparency on the digital value creation potential of portfolio companies. In an expedite second project phase the north star strategy and a roadmap with prioritized quick wins is developed jointly with the management of the companies. The subsequent implementation of initiatives is supported by applying agile methods, leading technology partners, effective tracking with a P&L link, and a hands-on enabling approach.
goetzpartners is a trusted partner of private equity clients with a strong track record of more than 450 projects. For our digital value creation work, we leverage the experience from various digital transformation and performance improvement programs with hundreds of implemented digitalization initiatives. We bring to the table a unique network of highly regarded digitalization experts and technology partners to assure that every recommendation and planned action is set up for success.
As always, feel free to let me know if you would like to discuss how this applies to your situation.
‘Managing People Change in the Digital Era’ with Mr. Manoj Prasad, V.P. – Digital Transformation & People Change, Reliance Industries. He will be discussing why Digital Transformation is important in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, change management and the key to adopt a digital mind-set.
About Manoj Prasad: An HR Industry veteran with more than 21+ years of global work experience, he has been managing end to end complex HR Transformation & Organization Change program across globe. He is currently leading the recreate, redesign & transform e-digital platform initiatives across Reliance.
Facebook- https://www.facebook.com/NMIMSSCE/
Twitter- https://twitter.com/NMIMS_SCE
LinkedIn- https://www.linkedin.com/school/nmims/
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
Driving Higher Growth and Profit, the Trilogy: Solution Selling, Pricing Exce...Apttus
Given the pace of business, its imperative that Sales Ops enables the sales organization with high-quality proposals and quotes that can be turned around quickly and efficiently. Attend this session to learn best practices in pricing and contracts that are mutually beneficial for your company and your customers.
Developing a Modernization Strategy: Evaluating the Options by Chris KoppeFresche Solutions
Chris Koppe, VP of Corporate Strategy at Fresche Legacy presented Developing a Modernization Strategy: Evaluating the Options during iBelieve 2015.
This presentation covers:
- Modernization strategies
- Establishing goals and objectives
- Strategy definition
- Planning
- Getting funding and support
Successful Processes for Selecting a Content Management System: How to Become...Scott Abel
Presented at DocTrain East 2007 by Mary Laplante and Geoff Bock, The Gilbane Group -- A critical skill set for any content management professional relates to the successful acquisition of technology that solves business problems. If your currentor futureחresponsibilities include identifying the right solutions for your company or client, this is a dont-miss session for you.
A content management solution that delivers business value starts with choosing the right technology. Even with consolidation, the CMS market continues to grow, presenting buyers with an overwhelming number of options from which to choose. Mary Laplante and a panel of senior content management analysts and consultants provide you with insight and advice on acquisition processes that will help you map a path to success, set mile markers to guide your way, and reach your goal of choosing the right content technologies for your organization.
Topics to be covered include:
* Making the business case for investment in content technologies: cost savings PLUS revenues equal the big picture for executives.
* Distilling the key requirements: how to focus the technology investigation and avoid distraction.
* Developing an acquisition strategy: tools such as RFIs, RFPs, vendor-supported discovery processes, benchmarking peer organizations, conference-room pilots, and proof-of-concepts can help or hinder your acquisition process.
* Funneling vendors from short list to partner: what you need to know about the last mile to vendor-of-choice.
* Understanding technology delivery options: how software-as-service offers should be evaluated in the technology acquisition process.
DocTrain attendees will have a unique opportunity to shape the content delivered in the session. Prior to DocTrain East, the session moderator and panelists will host discussions and surveys related to technology acquisition processes on http://cmprofessionals.org and http://gilbane.com. You will have a chance to pose your questions in advance and to participate in surveys on key challenges you face in bringing content technologies into the enterprise.
JP│KOM-Studie: Wie regionale Energieversorger ihre Social Media aktivieren kö...JP KOM GmbH
Regionale Energieunternehmen stehen unter massivem Transformationsdruck, der vollkommen neue Anforderungen in der Unternehmenskommunikation mit sich bringt. Das Problem: Regionale Energieversorger sind nicht wirklich Love-Brands, sondern mehr oder weniger Anbieter von Commodities. Sie müssen aktiv dafür sorgen, spannende und emotionale Themen zu entwickeln und zu spielen. Social-Media-Plattformen bieten hierfür hervorragende Möglichkeiten.
Die Themenführerschaft gewinnen! Mit einem leistungsfähigen Issue Management-...JP KOM GmbH
Ein aktives Themenmanagement ist die Basis für Thought Leadership (Themenführerschaft). Hier wird gezeigt, wie die Themenführerschaft auf die Unternehmensziele einzahlt, wie ihr Erfolg gemessen wird (KPIs) und mit welchen strategischen Hebel die Themenführerschaft gewonnen wird.
Das Themenmanagement (Issue Management) bringt drei Themenströme zusammen:
- die SOLL-Themen des eigenen Unternehmens/Marketings
- die Erwartungen und Interessen der Stakeholder
- die öffentliche Agenda (latente und manifeste Issues; mit positivem, neutralem oder negativem Spin)
Strategien des Issue Managements:
- Issue Setting. Setzen von neuen Themen, die bisher noch nicht auf der öffentlichen Agenda stehen und bisher keine Relevanz für die Stakeholder haben
- Issue Surfing. Das eigene Thema wird mit Issues verbunden, die bereits auf der öffentlichen Agenda stehen
- Issue Cutting. Der Versuch, ein Issue von der öffentlichen Agenda zu „tilgen“.
...
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Polymita is a world leading Software Company specialized in Business Process Management. We allow companies to identify the key processes that add value to a company and then optimize them providing operational excellence, agile business cycles and accountabiliy on the activities.
For Businesses who want become a Smart Services Leader, TMG provides a Digital Improvement Program which drives dynamic value creation through the alignment of business models, organization, talents and infrastructure
Self-service analytics @ Leaseplan Digital: from business intelligence to int...webwinkelvakdag
Our mission is to drive digital data intelligence in a 55-year old company currently undergoing digital transformation.
We do this through cloud big data architecture and intuitive business performance visualizations based on multiple data sources across customer journeys. Join this session to find out how we are enabling enterprise wide adoption of self-service analytics both internally as single source of truth of business performance and as embedded analytics solution to end customers for real-time vehicle maintenance steering through predictive models.
In this session we will share our challenges, learnings, achievements and roadmap to embed self-service analytics in LeasePlan.
Digital Value Creation for Portfolio CompaniesBjoernRoeber
Private Equity Funds can unlock substantial value creation with the digital transformation of their portfolio companies. The briefing, prepared together with my colleague Giovanni Calia, shows how we support digital value creation in three areas:
i) eCommerce - Even laggard industries see (B2B) eCommerce gain traction
ii) Process Automation - There is on average 20-40% attainable efficiency potential
iii) New Products & Services: Especially, value-added digital services represent a major growth driver
Most portfolio companies lack internal capabilities to identify and address this potential. goetzpartners applies sound diagnostics including our digital maturity survey, internal belief audits, and external market sounding to create full transparency on the digital value creation potential of portfolio companies. In an expedite second project phase the north star strategy and a roadmap with prioritized quick wins is developed jointly with the management of the companies. The subsequent implementation of initiatives is supported by applying agile methods, leading technology partners, effective tracking with a P&L link, and a hands-on enabling approach.
goetzpartners is a trusted partner of private equity clients with a strong track record of more than 450 projects. For our digital value creation work, we leverage the experience from various digital transformation and performance improvement programs with hundreds of implemented digitalization initiatives. We bring to the table a unique network of highly regarded digitalization experts and technology partners to assure that every recommendation and planned action is set up for success.
As always, feel free to let me know if you would like to discuss how this applies to your situation.
‘Managing People Change in the Digital Era’ with Mr. Manoj Prasad, V.P. – Digital Transformation & People Change, Reliance Industries. He will be discussing why Digital Transformation is important in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, change management and the key to adopt a digital mind-set.
About Manoj Prasad: An HR Industry veteran with more than 21+ years of global work experience, he has been managing end to end complex HR Transformation & Organization Change program across globe. He is currently leading the recreate, redesign & transform e-digital platform initiatives across Reliance.
Facebook- https://www.facebook.com/NMIMSSCE/
Twitter- https://twitter.com/NMIMS_SCE
LinkedIn- https://www.linkedin.com/school/nmims/
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
Driving Higher Growth and Profit, the Trilogy: Solution Selling, Pricing Exce...Apttus
Given the pace of business, its imperative that Sales Ops enables the sales organization with high-quality proposals and quotes that can be turned around quickly and efficiently. Attend this session to learn best practices in pricing and contracts that are mutually beneficial for your company and your customers.
Developing a Modernization Strategy: Evaluating the Options by Chris KoppeFresche Solutions
Chris Koppe, VP of Corporate Strategy at Fresche Legacy presented Developing a Modernization Strategy: Evaluating the Options during iBelieve 2015.
This presentation covers:
- Modernization strategies
- Establishing goals and objectives
- Strategy definition
- Planning
- Getting funding and support
Successful Processes for Selecting a Content Management System: How to Become...Scott Abel
Presented at DocTrain East 2007 by Mary Laplante and Geoff Bock, The Gilbane Group -- A critical skill set for any content management professional relates to the successful acquisition of technology that solves business problems. If your currentor futureחresponsibilities include identifying the right solutions for your company or client, this is a dont-miss session for you.
A content management solution that delivers business value starts with choosing the right technology. Even with consolidation, the CMS market continues to grow, presenting buyers with an overwhelming number of options from which to choose. Mary Laplante and a panel of senior content management analysts and consultants provide you with insight and advice on acquisition processes that will help you map a path to success, set mile markers to guide your way, and reach your goal of choosing the right content technologies for your organization.
Topics to be covered include:
* Making the business case for investment in content technologies: cost savings PLUS revenues equal the big picture for executives.
* Distilling the key requirements: how to focus the technology investigation and avoid distraction.
* Developing an acquisition strategy: tools such as RFIs, RFPs, vendor-supported discovery processes, benchmarking peer organizations, conference-room pilots, and proof-of-concepts can help or hinder your acquisition process.
* Funneling vendors from short list to partner: what you need to know about the last mile to vendor-of-choice.
* Understanding technology delivery options: how software-as-service offers should be evaluated in the technology acquisition process.
DocTrain attendees will have a unique opportunity to shape the content delivered in the session. Prior to DocTrain East, the session moderator and panelists will host discussions and surveys related to technology acquisition processes on http://cmprofessionals.org and http://gilbane.com. You will have a chance to pose your questions in advance and to participate in surveys on key challenges you face in bringing content technologies into the enterprise.
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JP│KOM-Studie: Wie regionale Energieversorger ihre Social Media aktivieren kö...JP KOM GmbH
Regionale Energieunternehmen stehen unter massivem Transformationsdruck, der vollkommen neue Anforderungen in der Unternehmenskommunikation mit sich bringt. Das Problem: Regionale Energieversorger sind nicht wirklich Love-Brands, sondern mehr oder weniger Anbieter von Commodities. Sie müssen aktiv dafür sorgen, spannende und emotionale Themen zu entwickeln und zu spielen. Social-Media-Plattformen bieten hierfür hervorragende Möglichkeiten.
Die Themenführerschaft gewinnen! Mit einem leistungsfähigen Issue Management-...JP KOM GmbH
Ein aktives Themenmanagement ist die Basis für Thought Leadership (Themenführerschaft). Hier wird gezeigt, wie die Themenführerschaft auf die Unternehmensziele einzahlt, wie ihr Erfolg gemessen wird (KPIs) und mit welchen strategischen Hebel die Themenführerschaft gewonnen wird.
Das Themenmanagement (Issue Management) bringt drei Themenströme zusammen:
- die SOLL-Themen des eigenen Unternehmens/Marketings
- die Erwartungen und Interessen der Stakeholder
- die öffentliche Agenda (latente und manifeste Issues; mit positivem, neutralem oder negativem Spin)
Strategien des Issue Managements:
- Issue Setting. Setzen von neuen Themen, die bisher noch nicht auf der öffentlichen Agenda stehen und bisher keine Relevanz für die Stakeholder haben
- Issue Surfing. Das eigene Thema wird mit Issues verbunden, die bereits auf der öffentlichen Agenda stehen
- Issue Cutting. Der Versuch, ein Issue von der öffentlichen Agenda zu „tilgen“.
...
AR Onboarding App - Mitarbeiter lernen spielerisch ihr Unternehmen kennenJP KOM GmbH
Wie gut integrieren Sie neue Mitarbeiter in Ihr Unternehmen? #Onboarding ist ein riesiges Thema – aber bisher gibt es in vielen Unternehmen meist nur ein Willkommens-Geschenk, ein Einführungsseminar und Datenbanken mit Dokumenten.
Das wollen wir ändern: Mit unserer Onboarding-App lernen Mitarbeiter ihr Unternehmen spielerisch kennen – unterhaltsam und anschaulich in ihrem Arbeitsumfeld: mit Augmented Reality.
Mit seinem Smartphone geht der neue Mitarbeiter auf Entdeckungstour und macht dabei seine ganz persönliche Onboarding Experience: Das Organigramm erscheint an der Wand im Flur, der Image-Film läuft als Hologramm mitten im Büro. Die App gibt alle wichtigsten Infos, die der neue Mitarbeiter zum neuen Arbeitsplatz und zum Arbeitgeber braucht.
JP│KOM News-Service 1/16: Die neue JP│KOM WebsiteJP KOM GmbH
- „Die Agentur der Zukunft“ – mit Storytelling im Web den Internetauftritt zum Erlebnis machen
- Neupositionierung der Agentur – JP│KOM: Die Agentur der Zukunft
- Geschichten aus der Fingerspitze: Wie Scrollytelling mit alten Regeln der Website-Nutzung bricht
- Projekttagebuch: Was die Toolbox nicht verrät – Schritt für Schritt zur neuen Website
16. Tagung Interne Kommunikation: Der Dialog-Diskurs – Gaming the System? JP KOM GmbH
Themenabend “Management-Fetisch Dialog?!? Jeder sagt, er will ihn – aber kaum einer nimmt teil”
Die Forderung nach Dialog gehört zum guten Ton im Management und in der Kommunikation. Und inzwischen gibt es jede Menge Formate, die ihn organisieren sollen – von Townhalls über Blogs & Foren und weiteren Formen der Social Collaboration. Doch es gibt ein Problem: die Beteiligung. Selbst die, die ihn fordern, schalten – wenn’s losgehen soll – auf Durchzug. Die Erfolgsquote von sozialen Technologien beispielweise liegt bei lediglich 10 Prozent, sagt das Marktforschungsunternehmen Gartner. Ist die Dialogkultur nur eine Scheinveranstaltung, die Forderung nach Dialog nur eine Endlos-Schleife im „Bullshit-Bingo“, der sich kein Manager entziehen kann?! Tun die Führungskräfte und die Mitarbeiter nur so, also wollen sie den Austausch – und in Wirklichkeit wollen sie in Ruhe gelassen werden? Ist die Forderung nach Dialog nur ein Schutzschild gegen die Ansprüche von oben (oder von unten) – und es geht eigentlich nur darum, die andere Seite politisch korrekt ins Leere laufen zu lassen? Wir fragen: Was ist dran am Dialog? Wer will ihn und wer will ihn nur scheinbar – und mit welchen Zielen? Wann gelingt er, wann wird er zum Rohrkrepierer? Welche Rolle spielt das Management? Und was können Kommunikationsmanager tun, um Dialog zur ermöglichen und anzuschieben?
JP│KOM News-Service 4/15: Die digitale MitarbeiterzeitungJP KOM GmbH
- Die Mitarbeiterzeitung der Zukunft: Welche Formate sind heute „State of the Art“? Wie sehen die Trends für die Entwicklung der Mitarbeiterzeitung aus?
- Mitarbeiterkommunikation 2.0: Best Practice: Das neue digitale Magazin AgroConnect des BASF-Unternehmensbereichs Crop Protection setzt
aktuelle Medientrends konsequent um.
- Werkzeuge: Die Digitalisierung bietet neue Herausforderungen und Chancen für die Gestaltung: Welche technischen und gestalterischen Werkzeuge sind für digitale Mitarbeiterzeitungen geeignet?
- Digitalisierung heißt Veränderung: Intranet vs. Mitarbeiterzeitung: Wie sieht die Zukunft der internen Kommunikation im Unternehmen aus? Auf welche neuen Aufgaben müssen sich Kommunikationsmanager vorbereiten?
JP│KOM News-Service 3/15: Auf dem Weg zur digitalen GesundheitswirtschaftJP KOM GmbH
Seit 1. Januar hat die elektronische Gesundheitskarte die alte Versichertenkarte abgelöst. Was auf den ersten Blick nur als kleine Änderung im Portemonnaie der gesetzlich Versicherten erscheint, hat für das Gesundheitssystem weitreichende Folgen.
Mit dem E-Health-Gesetz schreibt sich auch die Politik den digitalen Wandel auf die Fahnen. Die Kommunikation und die infrastrukturellen Rahmen im Gesundheitsmarkt verändern sich in einer nie dagewesenen Form.
Viel früher als die Politik hat die Industrie die Potenziale entdeckt, die E-Health-Anwendungen mit sich bringen. Fitness-Tracker, Gesundheits-Apps, Erinnerungsfunktionen für die Einnahme von Medikamenten, Videokonsultationen zwischen Arzt und Patient, all das ist schon heute alltäglich.
Die Best Practices auf den Seiten 11 und 14 zeigen
Unternehmen, die digitale Trends in die Gesundheitskommunikation überführt haben. Sie haben erkannt, dass Kommunikation künftig den entscheidenden Mehrwert des Produkts ausmacht und nehmen eine Vorreiterrolle ein.
Kommunikationsagenturen, die über fachliches Know-how im Gesundheitswesen und gleichzeitig über Digitalkompetenz verfügen, habenzukünftig gute Chancen, neue Geschäftsmodelle in diesem wachsenden Markt zu erschließen. JP | KOM stellt sich schon jetzt dafür auf.
JP│KOM News-Service 1/15: Megratrend Digitalisierung - Auf dem Weg zur "Kommu...JP KOM GmbH
In dieser Ausgabe:
Megatrend Digitalisierung I: Was bedeutet die Digitalisierung – Industrie 4.0, Smart Home, eMobility und eHealth – für die Kommunikation?
Megatrend Digitalisierung II: Kommunikation wird zum direkten Wertträger.
Storytelling: Was macht eine Geschichte zu einer guten Geschichte? Ein Beitrag von Storyteller Conrad Giller.
Materialitätsanalyse: CSR als Prozess des Stakeholder-Dialogs.
JP│KOM Kundenumfrage: Gute Noten für strategische und operative Exzellenz.
Veränderungskommunikation reloaded: Den Change durch professionelle Kommunika...JP KOM GmbH
In vielen Unternehmen ist das Geschäft längst kein langer, ruhiger Fluss mehr, der sich am Ende harmonisch ins Meer ergießt. Das Streben nach Exzellenz darf niemals aufhören, wenn man im Wettbewerb bestehen will. Dabei ist klar: Ständige Veränderung geht nicht ohne Kommunikation. Denn woher sollen die Stakeholder sonst wissen, was von Ihnen erwartet wird und wie Sie mitwirken können?!
IPRN was formed in 1995 and is now the world’s largest independent agency network. We have members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia. The combined fee income or our membes exceeds US$200 with staffing of over 1000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programmes.
We’re experts at what we do. Through us you access a wealth of experience and communication knowledge.
Every year one of our members hosts the network’s Annual General Meeting attended by all members. For us it is vital that we meet each other regularly so that we can assess and probe each other’s competencies and skills.
You can trust us to deliver results, whether we work individually or as an international team.
So what makes us different?
The IPRN member you contact is the person in charge of that business – the owner or senior director – the one who makes decisions for his or her business. So you can be sure that your business matters to us personally. When you choose an IPRN member you are guaranteed integrity and professionalism.
Go to Find a PR Agency to locate your country’s IPRN member or to locate a member in a geographical market you want to target.
www.iprn.com
JP│KOM News-Service 5/14: Kampagnen & Integrierte Kommunikation im Healthcar...JP KOM GmbH
Drei Jahre sind seit Einführung des AMNOG vergangen. Fast jeder in der Arzneimittelbranche ist inzwischen mit dem Thema Market-Access in Berührung gekommen. Das ganze System wurde auf den Kopf gestellt.
Schwer zu überblickende Stakeholder-Konstellationen und hoher Informationsbedarf stellen große Anforderungen an die Kommunikationspolitik der Unternehmen. Die Hersteller müssen nun verstärkt die Legitimität ihrer Marktaktivitätbegründen: Bringt das Produkt wirklich Vorteile? Stehen die in einem Verhältnis zu den Kosten? Gibt es Belege dafür? Die gesellschaftspolitische Positionierung ist für Arzneimittelhersteller zu einem kritischen Erfolgsfaktor geworden.
Doch bei vielen Unternehmen spielt Market-Access immer noch eine Sonderrolle. Ganzheitliche Konzepte, die Unternehmens-, Produkt- und Market-Access-Kommunikation in einer übergreifenden Strategie integrieren, kommen nurlangsam voran. Politische Prozesse und gesundheitsökonomische Fragestellungen sind eben weit vom Tagesgeschäft entfernt.
Doch gerade dort liegen heute die Inhalte für die Kommunikation! Market-Access muss bei jeder Kommunikationsmaßnahme mitgedacht und in die Kommunikationsstrategie integriert werden.
Pharmaunternehmen müssen sich langfristig als solide Partner im Gesundheitssystem aufstellen. Mut und Ehrlichkeit zahlen sich am Ende aus.
JP│KOM News-Service 4/14: Werttreibende Issues erkennen und aktivierenJP KOM GmbH
In dieser Ausgabe:
- Aufbau des Reputationsmanagements:Mit professionellem Reputationsmanagement erreichen Unternehmen ihre strategischen Kommunikationsziele.
- Erweitertes Portfolio von JP│KOM Healthcare: Mit größerem Leistungsspektrum stellt sich die Healthcare-Unit für integrierte Healthcare-Kommunikation auf.
- Sportliche Mitarbeiter: Nach Feierabend und im Urlaub begeistern sich die Mitarbeiter der Agentur auch für ganz ausgefallene Sportarten.
- 2. Auflage: Handbuch Unternehmenskommunikation: Das Standardwerk mit 70 Beiträgen von Wissenschaftlern und Experten im Bereich Unternehmenskommunikation ist nicht nur inhaltlich schwerwiegend.
"Alles so schön bunt hier?!?" - Digitales Storytelling in der internen Kommun...JP KOM GmbH
Storytelling kann auch für die Mitarbeiterkommunikation einen wertvollen Beitrag leisten. Medien und Formate, die Mitarbeiter emotional packen und komplexe Themen wie Unternehmensstrategie o. ä. anschaulich vermitteln; Bewegtbild, Infografiken und Storify-Strecken. Wir zeigen Ihnen, wie Sie diese Tools einfach und unkompliziert für Ihre interne Kommunikation selbst erstellen können.
Barcamp DIRK-Konferenz 2014: Investor Relations 2.0JP KOM GmbH
Wer hat eigentlich behauptet, dass man über Geld nicht spricht? Immer mehr Investoren diskutieren im Social Web über Aktien und Anleihen von Unternehmen. Wer als IR-Manager die Message Control auch in den neuen Meinungsmärkten behalten will, braucht eine klare Strategie. Gemeinsam mit dem Deutschen Investor Relations Verband (DIRK) haben wir die Toolbox für die IR 2.0 gefüllt.
It is therefore essential to employ other water sources, such as river water, for consumption by humans. Commercial RO Plant purifiers manufactured by Netsol Water are necessary because a different type of water is completely unsuitable for human consumption. Large-scale water filtration is accomplished with the assistance of a Noida-based commercial RO plant manufacturer i.e., Netsol Water. It supports several methods for getting rid of all kinds of contaminants in water.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Using Generative AI for Content MarketingChuck Aikens
Using Generative AI for Content Marketing starts with developing out your Foundational Docs and then understanding how to properly work through various steps to produce quality branded content that will attract and engage your audience.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
After completing his law degree at the Brandeis School of Law at the University of Louisville, Matt Conway (Attorney) embarked on a varied career that has included roles in real estate law, public prosecution, and private practice. Find out more about him at his official site https://mattconway.net/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Lars Winkelbauer — Sustainable Development in the Era of Air Cargo Technologylarswinkelbauer23
In the contemporary world, the air cargo industry plays a pivotal role in global trade and commerce. With technological advancements shaping the industry, there is a growing emphasis on sustainable development to minimize environmental impact. This article delves into the realm of air cargo technology and sustainable practices, shedding light on the initiatives and innovations driving the industry towards a greener future. Additionally, Lars Winkelbauer — Navigating the Ethical Landscape: AI in Sustainable Development — provides insightful perspectives on ensuring ethical considerations are integrated into the adoption of these technological advancements.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. The German (agency) market:
Highly developed and competitive
Economic growth in Germany PR agency market (2017): Highly competitive
04.07.2018 2
JP | KOM market analysis 2017/18
Consumer
goods
Engineering / IoT
Cars
• Worldwide leader in exports
• Almost full employment
• War for talent
Consumer
goods
Sales +7.94%
Employees +5.72%
JP│KOM Agency Management
3. Economy and society:
Digital transformation as major trend
04.07.2018 3
Internet of Things Agile methodsDisruptive business models
End of free tradePostmodern, postmaterial societyGrowth in Germany
JP│KOM Agency Management
JP | KOM market analysis 2017/18
4. Agency market:
Rapid change and new working environment
04.07.2018 4
Internet of Things Growth market: HealthcareDigitization
Implementation of management
techniques
Cooperation / collaborationLabor shortage
JP│KOM Agency Management
JP | KOM market analysis 2017/18
5. Our scope and mission
JP│KOM is an agency for strategic
communications.
Our guiding topic is change. We empower
our customers with communications for
digital transformation.
• Change communications
• B2B communications
• Healthcare communications
We develop and monitor communications
with management tools.
5
Strategy and positioning of JP | KOM
a)
c)
Relevant stories…
… in appealing
media
… developed and
controlled using
management tools
JP│KOM Agency Management 04.07.2018
6. Brand identity: be cool!
04.07.2018 6
Strategy and positioning of JP | KOM
JP│KOM Agency Management
Security Driving change→
Professional skills Frontrunner for innovation→
Relationship management “In search of excellence”→
Emotionality Technology driven→
Hands-on approach Management tools→
Spontaneity Controlling→
Advertising and PR “Digital first” approach→
7. What does an agency need
to succeed in competition?
7
8. Balanced scorecard: Strategic management and controlling of all
programs
04.07.2018(according to Kaplan / Norton 1992) 8
Basic tool for agency management at JP | KOM
Vision
and
strategy
“To succeed
financially, how
should we
appear to our
shareholders?“
Financial
Customer Internal business Processes
Learning and growth
“To achieve our
vision, how will
we sustain our
ability to change
and improve?“
“To satisfy our
shareholders
and customers,
what business
processes must
we excel at?“
“To achieve our
vision, how
should we
appear to our
customers?“
9. Strategy map: Value links in the business model
(according to Kaplan / Norton 2004) 9
Basic tool for agency management at JP | KOM
Financial
perspective
Customer
perspective
Internal
perspective
Learning &
growth
perspective
Product / service attributes Relationship Image
Human Capital
▪ Employee skills
▪ Training
▪ Knowledge
Information Capital
▪ Information systems
▪ Database
▪ Networks
Organizational Capital
▪ Culture
▪ Leadership
▪ Alignment
▪ Teamwork
Operations Management
Process
Production and distribution of
products and services
Customer Management
Process
Increase customer value
Innovation Process
Development of new products
and services
Regulatory and Social
Process
Relationship management with
communities and environment
Customer Value Proposition
Price Quality
Availabil-
ity
Selection
Function-
ality
Service
Partner-
ship
Brand
Improve cost
structure
Enhance
customer value
Increase asset
utilization
Enhance
customer value
Equity
capital costs
Borrowing
costs
Productivity Strategy Funding StrategyRevenue Growth Strategy
Long-Term Shareholder Value
04.07.2018
10. Strategy Map JP│KOM 2025: Value links of the future
10
Management tools in use
Sustainable increase in revenue (and thereby company value)
Productivity Strategy
• Cost controlling (?)
• Improve use of resources (?)
• Motivational activities
Strategy to increase revenue
• Improvement of customer added value
• Development of new sources for
revenue
Financing by cashflow
Financial
perspective
Customer
perspective
Internal
perspective
Learning &
growth
perspective
Company culture
• Community building
• Open, challenging leadership
• Profit center graphics and groups
• Communication for alignment
• Diversity in teams
Employees (human resources)
• Updated training program
• Updated trainee program
• Recruiting according to competencies)
• HR development
IT (information assets)
• Secure highest availability
• State-of-the-art hardware
• Early testing of new software and programs
• Support systems for transparent and agile / visual collaboration, project systems
• Content hub
• Data cable
Operational management
• Excellence programs
• Tooling and tool-based performance
• Dynamic capacity management
• Time management
Customer management
• Consulting expertise
• Securing personal availability
• Staffing of teams
• Guidance
• Emotional added value of the agency
Innovation
• Focus on Internet of Things
• Products instead of
services
• Based on algorithms
• Agile methods
Social environment
• Social security for employees
• NEW: Employee engagement,
e.g. ProBono
(instead of art)
High availability
• Project management
• Employee commitment
Portfolio
• Corp.Com, B2B, Healthcare
• Analysis, strategy / consulting,
content, implementation
• For industries… (see above)
Functionality
• Support digital transformation
• Management and implementation
• Relief and pushing forward
• Integrated / single source or stand-alone solutions
Relationship
• Long-lasting strategic
partnerships
• Innovation partnerships
• Partnerships of equals
• Personal coach for the
client
Brand JP│KOM
− Further uptrading:
- Vital change
- Innovation/digitization,
strategy, management
- Excellence
• Personalization of the
agency via JP ?
Product / service characteristics Relationship Image
Value contribution for the customer
17 18
1516
11 12
13 14
8 7 9
1 2 3
1013Excellence
• Agility
• Project
management
• Quality
Above-average pricing
11. Scorecard 2018 (1/2)
7/4/2018JP│KOM Agency Management 11
Management tools in use
Target Measured value Target/Actual 2015 Target/Actual 2016 Target/Actual 2017 Target 2018
Finance
Revenue growth
Revenue
4.5M (+15%) /
3.54M (-8.7%)
3.6M (+2%) /
3.06M (-13.6%)
3.6M (+17.5%) /
3.6M (+17.5%) (vorl.)
4.15M (+13%)
NB per year 877T 700T / 458T 600T 700T
Costs € 3.8M / 3.479M 3.3M / 3.267M 3.1M / 3.47M (vorl.) 3.9M
Profit margin* % 18% / 9.5% 2.5% >10% / >14% (vorl.) >8%
Cash
Constant liquidity in proportion to
operating margin
>5% >3% >3% und <6% >3% und <6%
Customer
Attractivity Budget in pitch in €
4.0M / 2.355M
(1.835 + 520)
2.2M / 2.6M 3.0M / 2.2M (vorl.) 2.5M
Trust Number of requests (>50T€) 50 / 32 40 40 / 31 35
Reputation
Awards (digital products and
processes) / speaker placement /
requests for panel of judges
3 Awards (→ inkom, LACP,
IPRN), 10 Speaker
3 / 1 Awards,
Speaker 10 / 5
3 Awards, 10 Speaker / 1
Award, X Speaker
(inkl. Unis)
3 / 10 / 3
Pitch performance Conversion v. pitches v. vol. >40% >40% / 22%? >40% / 45% (vorl.) >40%
Processes
Innovative strength /
product development
Number of implemented products N/A N/A N/A 4
Digital portfolio
Response quote customer
satisfaction with digital services (%)
N/A N/A N/A ≥50
Customer satisfaction with digital
services (1–5)
4.13 4.46 N/A ≥4.4
Operative excellence with existing
clients
Customer satisfaction (1–5) 4.55 4.41 N/A
≥4.4, no individual value
sub 3.5
Customer fluctuation 3 (2 resp. 3 incl. Pharma)
As low as possible/ 3
(BPW, BI, SMS, DuPont)
3 / 2 (BASF AP, Brose) 3
Complaints <10 <10 <10 <10
Revenue with existing clients --- (-27% incl. Healthcare)
<-10% / -26% (davon
12% Totalverlust)
<-5% / -3% (vorl.) <IST 2017 (<-3%)
13. Excellence in consulting and implementation
04.07.2018 13
Process management (classic)
JP│KOM Agency Management
Based on tools… …with thrilling stories… …and appealing media
14. The Agile Manifesto (2001):
Disruptive change requires new behavior
14
Process and innovation management (new approach)
Individuals and
interactions
Process and tools
Working product
Customer collaboration
Responding to change
Comprehensive
documentation
Contract negotiation
Following a plan
→
→
→
→
JP│KOM Agency Management
Traditional
project management
New forms
04.07.2018
15. Design thinking and agile methods
• New approaches for problem solving
• Agile workshops lead to innovation
Writeable walls and surface hub
• Development of content and structures
in workshops
• New ways of collaboration
• Interdisciplinary teams
Web-based project management
• Use of freeware project management tools
• Development of own systems (content hub)
15
Process and innovation management
15
Collaboration at JP | KOM:
Inform → Disrupt → Transform
JP│KOM Agency Management 04.07.2018
16. Bringing the Internet of Things into digital communications tools
JP│KOM Agency Management 16
Move scope of business 2025
TREND: Corporate messenger
in business environment
TREND: Augmented / Virtual Reality
for onboarding employees
TREND: Service automation
via chatbotsTREND: Automated analysis
mapping stakeholder networks
04.07.2018
17. From isolated work to open space and collaboration
04.07.2018 17
Room concept and modern work practices
JP│KOM Agency Management
18. State-of-the-art IT systems
04.07.2018 18
Technology drives business
JP│KOM Agency Management
Collaboration and testing of
the latest tools
(Freeware) tools like Trello or
Scompler for project management
State-of-the-art
equipment
Need: Coding
unit to faciliate
prototyping and
new innovations
19. New HR system (2017/18):
Involving employees in the entire process
19
Employer Branding and HR
Competencies Leadership Recruiting Onboarding
Community
Building
• Definition of skills
required for the
success of the
company
• Developed in
agency-wide
workshops
• Definition of good
leadership
• Measures to support
leadership via
mentoring, buddy
programs, etc.
• Development of the
recruiting approach
• Selection of
professional
recruiting tools
• Provision of
onboarding programs
• Implementation of
innovative
measures like AR
• Internal newsletter,
monthly agency
meetings
• Support exchange:
Event of the
Quarter, Art after
Work, etc.
JP│KOM Agency Management 04.07.2018
20. New HR system (2017/18):
Developing future competencies in workshops
04.07.2018 20
Employer Branding and HR
JP│KOM Agency Management
21. Human Resources concepts:
Attracting generation X, Y and Z
Modern spaces
• Allowing for flexible working and
breaks / concentrated working
04.07.2018 21
Employer Branding and HR
Events
• For exchange amongst employees (excellence days,
summer party, christmas party)
• Leisure activities (art, sports, culture, etc.)
Engagement
• Providing time / budget
for CSR activities
JP│KOM Agency Management
22. This is JP | KOM
22JP│KOM Agency Management 04.07.2018