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Connected commuter home entertainment
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Connected commuter home entertainment

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  • 1. Home Entertainment • 7 in 10 commuters own at least 1 games console • 1 in 10 own all 3 main games consoles* • 41% play at least 5 types of game • 1 in 10 own a 3D TV • 84% buy games / DVD’s from online retailers – 61% of these also shop in-store • Trailers and advertising key for finding out about DVD releases (46% / 40%) • 38% use advertising as a source of information for new releases • This comes ahead of online blogs and magazine review • 1 in 4 would buy a new console within a fortnight of release *Xbox 360, Playstation 3 and Nintendo Wii

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