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Social Media & Arts Marketing
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Social Media & Arts Marketing

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    Social Media & Arts Marketing Social Media & Arts Marketing Presentation Transcript

    • It’s Not the Intern’s Job Social Media & Arts Marketing January 2014
    • Facebook Website The Samuel Field Y Presents FAmily PLAY day Digital Displays January 5, 2014 11:30 AM - 12:30 PM Lunch option 12:30 PM - 1:30PM 58-20 LITTLE NECK PKWY LITTLE NECK, NY 11362 JOIN US FOR A PROGRAM FOR THE WHOLE FAMILY! 30 MINUTES OF INDOOR GYMNASTICS PLAY 30 MINUTES OF FAMILY ZUMBA FOR CHILDREN 3 -10 YEARS OLD WITH THEIR FAMILIES 1 ADULT & 1 CHILD = $15 EACH ADDITIONAL FAMILY MEMBER = $7 Lunch Option: Pizza and Drink = $5 per person CALL OR EMAIL FOR MORE INFORMATION OR TO REGISTER 718-225-6750 DANIELLE X263 DHERSCH@SFY.ORG NANCY X228 NAMALFITANO@SFY.ORG Flyer Typical JCC Marketing Process Email
    • Our Life is Filled With Screens
    • Our Life is Filled With Screens
    • 75% of JCC members and participants have smartphones State of Digital Media in JCCs
    • 50+% of JCC members and participants are on Facebook, but only 1 in 10 wants to hear about new programs and services through Facebook. State of Digital Media in JCCs
    • Outbound vs Inbound Marketing
    • Facebook Reach
    • Not an Advertising Platform
    • Tell Stories
    • POSITIONING MISSION TEST & EXPERIEMNT GOALS Strategy INTEGRATED WHO Metrics WHAT WORKED? WHAT DIDN’T? Audience ROI / SROI PARTNERSHIPS TIMING SOCIAL MEDIA PROCESS Promotion INTEGRATED ADS PERSONAS PERSONAL CONNECTIONS TOOLS LIFESTYLE DEVICES Platform JABS Content RIGHT HOOKS BEST PRACTICES MEDIA FORMATS
    • Add value Micro-content Build Brand Original & Curated Jabs
    • Storyboards
    • User Generated Content
    • Trends - #tbt
    • Current Event Commentary
    • TIL - Today I Learned
    • Quotes
    • Quotes
    • Quiz
    • Quiz
    • Custom Graphics
    • Powerful Stories
    • 1. Film Festival 2. Theater Production 3. Artist Gallery Throw Some Jabs