The document provides information about an upcoming family play day event at the Samuel Field Y on January 5th featuring indoor gymnastics and family zumba for children ages 3-10. It includes details about pricing and lunch options. Contact information is provided to register or get more information. The remainder of the document discusses best practices for social media and arts marketing at JCCs, including focusing on telling stories through different types of engaging content like quotes, quizzes and user generated content, as well as curating original and trending content.

1. It’s Not the Intern’s Job
Social Media & Arts Marketing
January 2014

2. Facebook
Website
The Samuel Field Y
Presents
FAmily PLAY day
Digital Displays
January 5, 2014
11:30 AM - 12:30 PM
Lunch option 12:30 PM - 1:30PM
58-20 LITTLE NECK PKWY
LITTLE NECK, NY 11362
JOIN US FOR A PROGRAM FOR THE WHOLE FAMILY!
30 MINUTES OF INDOOR GYMNASTICS PLAY
30 MINUTES OF FAMILY ZUMBA
FOR CHILDREN 3 -10 YEARS OLD WITH THEIR FAMILIES
1 ADULT & 1 CHILD = $15
EACH ADDITIONAL FAMILY MEMBER = $7
Lunch Option: Pizza and Drink = $5 per person
CALL OR EMAIL FOR MORE INFORMATION OR TO REGISTER
718-225-6750
DANIELLE X263
DHERSCH@SFY.ORG
NANCY X228 NAMALFITANO@SFY.ORG
Flyer
Typical JCC Marketing Process
Email

3. Our Life is Filled With Screens

4. Our Life is Filled With Screens

5. 75%
of JCC members and participants have smartphones
State of Digital Media in JCCs

6. 50+%
of JCC members and participants are on Facebook, but only 1 in 10 wants
to hear about new programs and services through Facebook.
State of Digital Media in JCCs

7. Outbound vs Inbound Marketing

8. Facebook Reach

9. Not an Advertising Platform

10. Tell Stories

11. POSITIONING
MISSION
TEST &
EXPERIEMNT
GOALS
Strategy
INTEGRATED
WHO
Metrics
WHAT WORKED?
WHAT DIDN’T?
Audience
ROI / SROI
PARTNERSHIPS
TIMING
SOCIAL MEDIA
PROCESS
Promotion
INTEGRATED
ADS
PERSONAS
PERSONAL
CONNECTIONS
TOOLS
LIFESTYLE
DEVICES
Platform
JABS
Content
RIGHT HOOKS
BEST PRACTICES
MEDIA FORMATS

12. Add value
Micro-content
Build Brand
Original & Curated
Jabs

13. Storyboards

14. User Generated Content

15. Trends - #tbt

16. Current Event Commentary

17. TIL - Today I Learned

18. Quotes

19. Quotes

20. Quiz

21. Quiz

22. Custom Graphics

23. Powerful Stories

24. 1. Film Festival
2. Theater Production
3. Artist Gallery
Throw Some Jabs