Keynote for Launch Scale (Fall 2015). Covers how to test that you're building the right product, developing clear messaging to explain your product, and taking the first steps in marketing it to your desired audience.

1. From Concept to Growth:
Jared Fliesler | @JaredSF
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
How the best companies build, message, and market their products to success

2. build
killer
product
build
community
tell
your
story
respond
to
feedback
scale
team
build
trust
delight
customers
learn
from
competitors
obsessively
optimize
beat
status
quo
understand
channels
prioritize
expand
audiences
partner
GROW
make
money
launch
new
products
MarketMessageBuild
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 2

3. f(x):
a {Build}
b {Message}
c {Market}
GROWTH
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 3

4. f(x):
a {Build}
b {Message}
c {Market}
GROWTH
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 4

5. f(x):
a {Build}
b {Message}
c {Market}
GROWTH
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 5

6. f(x):
a {Build}
b {Message}
c {Market}
GROWTH
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Sales
On-Boarding
Virality
Advertising
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7. f(x):
a {Build}
b {Message}
c {Market}
GROWTH
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 7

8. f(x):
a {Build}
b {Message}
c {Market}
GROWTH
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 8

9. Build
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 9

10. 10

11. Build | 5 Key Questions
Focus: What is the one problem you’re solving?
Market Size: Is the opportunity BIG? Will it create a lot of value?
Status Quo: What do people do today in the absence of your solution?
Experience: Can you create a WOW experience?
Timing: Why is now the right time?
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 11

12. FOCUS
12

13. 13

14. 14

15. Market Size | Creating Value
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
+
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16. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
The Status Quo
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17. The Status Quo
Might Be Good Enough
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 17

18. WOW!
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19. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Why Now?
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20. Build | 5 Key Questions
Focus: What is the one problem you’re solving?
Market Size: Is the opportunity BIG? Will it create a lot of value?
Status Quo: What do people do today in the absence of your solution?
Experience: Can you create a WOW experience?
Timing: Why is now the right time?
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 20

22. Message
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 22

23. Messaging
vs
Marketing
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 23

24. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Message | Craft Your Message
Clear: Say what you mean. Speak to the inner child.*
Concise: Keep it simple and to the point.
Captivating: Connect with people at an emotional level; make them care.
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25. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 25

26. Messaging
Trust
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 26

27. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Message | Building Trust: Brands, Press, & Customers
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28. Test It!
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 28

29. Market
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 29

30. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 30

31. build
killer
product
build
community
tell
your
story
respond
to
feedback
scale
team
build
trust
delight
customers
learn
from
competitors
obsessively
optimize
beat
status
quo
understand
channels
prioritize
expand
audiences
partner
GROW
make
money
launch
new
products
MarketMessageBuild
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 31

34. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Q & A
Presentation:
http://www.matrixpartners.com/scale
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