Simple but incredibly useful instrument

1. Market Development Drivers
Current State
1.1%
Not aware of product 50%
Not attracted to product 30%
Price not acceptable 80%
Not availavle or not easy to buy 80%
Bad service 20%
Promotion
Strategy
Service StrategyProduct Strategy Price Strategy Place Strategy
Market
Share
50%
70%
20%
20%
80%

2. 5.8%
Not aware of product 50%
Not attracted to product 30%
Price not acceptable 80%
Not availavle or not easy to buy 80%
Bad service 20%
Promotion
Strategy
Service StrategyProduct Strategy Price Strategy Place Strategy
Market
Share
80%
80%
25%
40%
90%
Market Development Drivers
Share Potential