1. Hvor i Change Management processen og
hvordan kan vi anvende gamification?
VG gruppen Change Management
Marianne Hilton 26.11.15
2. Forandringskurven
1. Chock
Jeg indser at de nye
tiltage slet ikke stemmer
overens med mine
forventninger
2. Fornægtelse
Jeg fortsætter bare
som jeg hidtil har
gjort
3. Modstand
Jeg bliver klar over
nødvendigheden af
at ændre mig, men jeg
prøver at lade være
4. Depression
OK, når det ikke kan være
anderledes, må jeg jo ændre
mig og mine vaner
5. Afprøvning
Jeg prøver at gøre
tingene som man
nu skal
6. Accept
Det er ikke helt galt. Den nye
måde at gøre tingene på giver
faktisk mening, jo mere jeg
kommer ind i det
7. Integration
Jeg arbejder efter de nye måder
at gøre tingene på . Jeg har
sluppet mine gamle vaner
Kilde: Elisabeth Kübler-Ross
4. Sammenhængen mellem Change Management og
Gamification processerne
Gamification in Change Management processes, Bachelor Thesis by Raphael Schönen,
University of Applied Sciences Munich, 2014-02.12
5. Game Technique Description Use When …
Points A visible metric that
associates value with an
action
Rewarding an action that supports a
business goal; providing immediate
feedback; measuring progress
Levels and
achievements
A cohesive series of positions,
milestones or point
thresholds; badges
Encourage participation and continued
mastery/learning; creating process
visibility
Challenges and
competitions
Events or tasks one must
complete to reach individual
or group goals
Driving participants to achieve a specific
outcome while improving
efficiency/effectiveness
Leaderboards List how participants rank
against each other
Promoting continuous improvement
opportunities; sharing best practices
Spil teknikker
Gartner (August 2012) – Gamification: The Serious Side of Games can make Work more Interesting
6. Links til artikler om Change Management og Gamification
• http://enterprise-gamification.com/attachments/article/196/BA%20Thesis%20-
%20Gamification%20v1.0.3_Final.pdf (tysk BA-opgave)
• http://www.pwc.com/us/en/technology-forecast/2012/issue3/features/feature-
gaming-technology-acceptance.html (artikel fra PWC)
• http://www.gameffective.com/gamification-basics/gamification-change-
management/ (kort introducerende artikel)
• http://www.mjvinnovation.com/blog/change-management-using-gamification-
reduce-negative-impacts-sap-implementation-part-iii (SAP og gamification)