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Arthur Weiss Google vs other search tools
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Arthur Weiss Google vs other search tools

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  • 1. Online Information 2013 Google versus the Rest Advanced Search Differences between Google, Bing, Blekko & Other Search Tools Arthur Weiss ,: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 20 November 2013 © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  • 2. What is Search Engine “Advanced Search” • An option to search for specific content going beyond the standard search listings  Location of keywords e.g. in titles or the URL  File type for material e.g. mp3 or pdf files, or RSS feeds  Keywords in particular types of material e.g. blogs, discussions, or describing images, etc.  Keywords from specified site, or geography  Keywords in proximity to other words and/or wildcard searches  Similar or related material  Sites that link to or from a web page / domain  Exclude certain types of material or key words  Limit search to a set of custom sites  Change relevancy e.g. date order, or weight search by a keyword, etc. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 2
  • 3. Does “Advanced Search” still exist Advanced search is in retreat… • Maintaining advance search capabilities has a cost for the search engines • Only a small minority of searchers use advanced search options • As “search” becomes more accurate for the average user, support for advanced search decreases further Advanced search features have been disappearing for many years • Altavista’s case sensitive and wild-card searches were never replicated by any other search engine • Yahoo’s Linkdomain: disappeared 2 years ago…. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 3
  • 4. Lost Search Functionality “Yes, it's been deprecated. Why? Because too few people were using it to make it worth the time, money, and energy to maintain….” Re: Google’s Synonym search ~ operator “…we’ve had to remove certain features, such as Instant Previews. Instant previews saw very low usage by our users....” Re: Google Instant Previews We “weren’t seeing enough usage of this filter to maintain it in the toolbar.” Re: Google’s “Related” search filter option © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 4
  • 5. Advanced Search – on its way out? August 2000 August 2006 July 2011 August 2001 September 2011 August 2002 © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 5
  • 6. Advanced search is not easy to find On the home page in the “Settings” option at the bottom of the page OR in the cogwheel on the right of search result lists © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  • 7. Advanced search is not easy to find Blekko “advanced search”: “We no longer require users to be familiar with our advanced search features to see the benefits of slashtag categories….” https://search.blekko.com/help © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  • 8. And no consistency… • Cogwheel is the most common option for finding Advanced Search on Google – but not consistent  Currently no advance search for news, books, videos….  An inverted triangle in Google Scholar © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  • 9. So how do you do advanced search on Google Slight differences for Patents search, Google Scholar, etc. Or search directly from the search bar using search operators • Currently listed as supported: site:, link:, related:, * (wildcard), OR, - (NOT), .. (Number range) • Not listed (but work – and on advanced form): intitle:, filetype:, inurl:, intext: and a few others. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  • 10. Related Proximity © AWARE 2013 ✔ ✔ * ✔ ✔ ✔ ✘ ✔ ✔ ✔ OR ✔ title:() ✔ Gigablast Duck DuckGo Blekko ✔ ✔ ✔ ✔ ✘ ✔ ✘ ✘ ✘ inbody inbody ✘ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✘ ✔ Date Date ✔ sort sort ✔? /similar ✘ NEAR ✘ ✘ Yandex intitle inurl Exact match site filetype - (Exclude) Boolean Date search ✔ ✔ ✔ intext ✔ ✔ ✔ OR Baidu “quotes” Bing Google Advanced Search – What’s Shared ✔ ✔ Title: ✔ + ✔ ✔ ✔ ✔ ✘ ✔ ? ✘ ✘ ✘ ✘ ✘ +, ! ✔ mime: ~ * , /+2 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 10
  • 11. Advanced Search – What’s Different Google Unique search options & filters (e.g. .. Numeric search) Can search for specific material – blog posts, academic, books, patents, etc. (with separate search options & filters) Bing Search operators such as: Contains, feed, prefer, IP Bing’s Academic search offers different features to Google Scholar Blekko Focuses on eliminating “content farm” spam Slash commands offer search categorisation options (although now hard to find) DuckDuckGo Focuses on privacy & not tracking users !Bang commands allow for quick searching on multiple popular sites (e.g. “phil bradley” !amazon) Available for TOR deep/dark web searches (https://3g2upl4pq6kufc4m.onion.to) © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 11
  • 12. Advanced Search – What’s Different Baidu Best for Chinese pages. Also offers multiple other options e.g. patent search, music, mail, social… Yandex Focus on Slavic languages plus English & French. Extensive proximity options, plus filters for people, traffic, news, etc. “Yandex Islands” gives one-stop data Gigablast Open source search engine. Sitelink: search operator finds links to a site MillionShort Uses Bing API – eliminating top sites (based on Alexa) from search WolframAlpha “Knowledge Engine” allowing for specialist / niche searching – with results in tabular format Zanran Search for semi-structured tabular or graphical data English language only © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 12
  • 13. Advanced Search Support Pages https://support.google.com/websearch/answer/136861?p=adv_ operators&hl=en http://onlinehelp.microsoft.com/en-us/bing/ff808421.aspx http://msdn.microsoft.com/en-us/library/ff795620.aspx http://help.blekko.com/index.php/advanced-search-features/ https://dukgo.com/help/results/syntax http://www.baidu.com/search/skill.html http://www.baiduguide.com/baidu-seo-guide/baidu-search-operators/ http://help.yandex.com/search/how-to-search/searchoperators.xml http://www.gigablast.com/help.html © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 13
  • 14. Any Questions? Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: Fax: © AWARE 2013 +44 20 8954 9121 +44 20 8954 2102 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 14