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Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
Research in the Mobile Mindset at the MRS Mobile Research Congress
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Research in the Mobile Mindset at the MRS Mobile Research Congress

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Research in the mobile mindset: exploring the unexplored (by Simon McDonald and Anouk Willems of InSites Consulting), presented at the MRS Mobile Conference in London (UK) on Thursday February 21, …

Research in the mobile mindset: exploring the unexplored (by Simon McDonald and Anouk Willems of InSites Consulting), presented at the MRS Mobile Conference in London (UK) on Thursday February 21, 2013

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  • 1. Research in the Mobile Mindset Exploring the Unexplored Presented by: Simon McDonald I Business Director Anouk Willems I Research Innovation Manager I InSites Consulting Date: 21th February, 2013www.insites-consulting.comGhent I Rotterdam I London I Timisoara I New York
  • 2. 64% 41% 35%No environment is 100% mobile-free anymore @McDonaldSimon @Anoukw1
  • 3. THE CONSUMER VIEW The Consumer View ALL DEVICES, ALL THE TIME, YOUR CHOICE 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Q: For each device you have access to, please tell me, for a typical 24-hour period, when you would use it to access the news or consume the news during the week? (Base: All respondents ) Base: 36103
  • 4. The Consumer ViewWHERE DO YOU EXPECT TO SEEADVERTISING?87% 84% 84% 79%
  • 5. “There‟s no doubt about it,facebook is a mobile company” @McDonaldSimon @Anoukw1
  • 6. Welcome in themobile research space! Are you ready to jump? @McDonaldSimon @Anoukw1
  • 7. Are you ready for the mobile MRX quiz? @McDonaldSimon @Anoukw1
  • 8. New Opportunities New Risks @McDonaldSimon @Anoukw1
  • 9. Exploring? ?? ? @McDonaldSimon @Anoukw1
  • 10. Mobile = online + offline research Recruitment @McDonaldSimon @Anoukw1
  • 11. Should we worry?Socio demographics Engagement Technological advanced @McDonaldSimon @Anoukw1
  • 12. Exploring1/Recruitment ? ? ? @McDonaldSimon @Anoukw1
  • 13. Mobile marketing @McDonaldSimon @Anoukw1
  • 14. Impact?Satisfaction? Profile? @McDonaldSimon @Anoukw1
  • 15. Time to reach 400 participants?4 hours 4 days 4 weeks @McDonaldSimon @Anoukw1
  • 16. New informationGet access to real behaviour @McDonaldSimon @Anoukw1
  • 17. In the heat of the moment? @McDonaldSimon @Anoukw1
  • 18. Exploring1/Recruitment ? 2/ Marketing ? ? @McDonaldSimon @Anoukw1
  • 19. How about mobile & MROCs? @McDonaldSimon @Anoukw1
  • 20. 15 inch4,3 x less engagement? 3,5 inch @McDonaldSimon @Anoukw1
  • 21. Does mobile make community members less engaged? @McDonaldSimon @Anoukw1
  • 22. Does mobile make community members less engaged?“ Using the mobile app really helps me staying in touch more with the community Yes No “ @McDonaldSimon @Anoukw1
  • 23. @McDonaldSimon@Anoukw1
  • 24. 15 inchMobile leads to less rich data? Yes No 3,5 inch @McDonaldSimon @Anoukw1
  • 25. Members don‟t post more, but… …more contextual & personal stuff @McDonaldSimon @Anoukw1
  • 26. @McDonaldSimon @McDonaldSimon@Anoukw1 @Anoukw1
  • 27. More engagementRicher contributions @McDonaldSimon @Anoukw1
  • 28. Going beyond the method @McDonaldSimon @Anoukw1
  • 29. Exploring1/Recruitment ? 2/ Marketing3/ Communities ? @McDonaldSimon @Anoukw1
  • 30. And..in all phases of the research! @McDonaldSimon @Anoukw1
  • 31. Exploring1/Recruitment ? 2/ Marketing3/ Communities 4/ Reporting @McDonaldSimon @Anoukw1
  • 32. A new eco system Mobile marketing New informationDiscovering new territory @McDonaldSimon @Anoukw1
  • 33. Stay tuned! Meet us in one of our 5 offices Connect on LinkedIn Become friends on Facebook Download free content on Slideshare Read corporate InSites Consulting blog Read „Conversation Management‟ blog Read „How Cool Brands Stay Hot‟ blog Join our „Smartees‟ events www.insites-consulting.com
  • 34. @McDonaldSimon@Anoukw1

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