Research in the Mobile Mindset at the MRS Mobile Research Congress

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Research in the mobile mindset: exploring the unexplored (by Simon McDonald and Anouk Willems of InSites Consulting), presented at the MRS Mobile Conference in London (UK) on Thursday February 21, 2013

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Research in the Mobile Mindset at the MRS Mobile Research Congress

  1. 1. Research in the Mobile Mindset Exploring the Unexplored Presented by: Simon McDonald I Business Director Anouk Willems I Research Innovation Manager I InSites Consulting Date: 21th February, 2013www.insites-consulting.comGhent I Rotterdam I London I Timisoara I New York
  2. 2. 64% 41% 35%No environment is 100% mobile-free anymore @McDonaldSimon @Anoukw1
  3. 3. THE CONSUMER VIEW The Consumer View ALL DEVICES, ALL THE TIME, YOUR CHOICE 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Q: For each device you have access to, please tell me, for a typical 24-hour period, when you would use it to access the news or consume the news during the week? (Base: All respondents ) Base: 36103
  4. 4. The Consumer ViewWHERE DO YOU EXPECT TO SEEADVERTISING?87% 84% 84% 79%
  5. 5. “There‟s no doubt about it,facebook is a mobile company” @McDonaldSimon @Anoukw1
  6. 6. Welcome in themobile research space! Are you ready to jump? @McDonaldSimon @Anoukw1
  7. 7. Are you ready for the mobile MRX quiz? @McDonaldSimon @Anoukw1
  8. 8. New Opportunities New Risks @McDonaldSimon @Anoukw1
  9. 9. Exploring? ?? ? @McDonaldSimon @Anoukw1
  10. 10. Mobile = online + offline research Recruitment @McDonaldSimon @Anoukw1
  11. 11. Should we worry?Socio demographics Engagement Technological advanced @McDonaldSimon @Anoukw1
  12. 12. Exploring1/Recruitment ? ? ? @McDonaldSimon @Anoukw1
  13. 13. Mobile marketing @McDonaldSimon @Anoukw1
  14. 14. Impact?Satisfaction? Profile? @McDonaldSimon @Anoukw1
  15. 15. Time to reach 400 participants?4 hours 4 days 4 weeks @McDonaldSimon @Anoukw1
  16. 16. New informationGet access to real behaviour @McDonaldSimon @Anoukw1
  17. 17. In the heat of the moment? @McDonaldSimon @Anoukw1
  18. 18. Exploring1/Recruitment ? 2/ Marketing ? ? @McDonaldSimon @Anoukw1
  19. 19. How about mobile & MROCs? @McDonaldSimon @Anoukw1
  20. 20. 15 inch4,3 x less engagement? 3,5 inch @McDonaldSimon @Anoukw1
  21. 21. Does mobile make community members less engaged? @McDonaldSimon @Anoukw1
  22. 22. Does mobile make community members less engaged?“ Using the mobile app really helps me staying in touch more with the community Yes No “ @McDonaldSimon @Anoukw1
  23. 23. @McDonaldSimon@Anoukw1
  24. 24. 15 inchMobile leads to less rich data? Yes No 3,5 inch @McDonaldSimon @Anoukw1
  25. 25. Members don‟t post more, but… …more contextual & personal stuff @McDonaldSimon @Anoukw1
  26. 26. @McDonaldSimon @McDonaldSimon@Anoukw1 @Anoukw1
  27. 27. More engagementRicher contributions @McDonaldSimon @Anoukw1
  28. 28. Going beyond the method @McDonaldSimon @Anoukw1
  29. 29. Exploring1/Recruitment ? 2/ Marketing3/ Communities ? @McDonaldSimon @Anoukw1
  30. 30. And..in all phases of the research! @McDonaldSimon @Anoukw1
  31. 31. Exploring1/Recruitment ? 2/ Marketing3/ Communities 4/ Reporting @McDonaldSimon @Anoukw1
  32. 32. A new eco system Mobile marketing New informationDiscovering new territory @McDonaldSimon @Anoukw1
  33. 33. Stay tuned! Meet us in one of our 5 offices Connect on LinkedIn Become friends on Facebook Download free content on Slideshare Read corporate InSites Consulting blog Read „Conversation Management‟ blog Read „How Cool Brands Stay Hot‟ blog Join our „Smartees‟ events www.insites-consulting.com
  34. 34. @McDonaldSimon@Anoukw1

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