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Mike Germano's IDI Keynote 3.24.09


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Mike Germano's IDI Keynote 3.24.09

  1. 1. WORD OF MOUSE How To Utilize Social Networking As A Real Medium For Growth
  2. 2. MIKE GERMANO President + Creative Director >carrot creative
  3. 3. Social Media It’s What All The Kids Are Talking About
  4. 4. THE CHANGING LANDSCAPE • In 2000 the Internet was one giant brochure. • In 2009 the Internet is a high school reunion, a cooking class, a record label, a political summit, a soapbox, art gallery, car showroom...
  5. 5. WHAT DOES THIS MEAN? Social media represents a fundamental shift in the way we communicate.
  6. 6. WHAT DOES THIS MEAN? Where conversation is occurring online
  7. 7. FIGURE OUT YOUR AUDIENCE 73 45 39 percent percent percent Of Active Online Users have started their subscribe to an rss feed have read a blog own blog 57 percent have joined a social network SOURCE UNIVERSAL MCCANN, APRIL 2008
  8. 8. 1 in 50 people On planet earth are on Facebook SOURCE UNIVERSAL MCCANN, APRIL 2008
  9. 9. Always have a corresponding digital campaign for each individual consumer facing product or service.
  10. 10. A website “should be a holistic experience channel.” Darren Guarnaccia Vice President Of Product Marketing, Sitecore
  12. 12. DON’T BE AFRAID
  13. 13. CONTACT