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A framework for measuring social media activity

by on May 17, 2010

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This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their ...

This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.

This is likely to be an evolving document to interested to hear your thoughts!

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18 of 8 previous next Post a comment

  • 040270 publicis at publicis brilliant 2 years ago
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  • alessioc Alessio Carciofi at Alessio Carciofi great job! 3 years ago
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  • Bithika Bithika Mehra at Fanscape Brilliant 3 years ago
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  • Ifonlyblog Richard Pentin at Richard Pentin figrantham. Thanks for comments.
    The case study demonstrates only one platform within social media but I thought it was the simplest to bring the framework to life. There was minimal ATL activity running at this time as it was primarily before the launch. We can't identify who viewed the content unfortunately but because it was before the launch I can categorically say it wasn't viewed by brand users! The industry averages were supplied by Unruly Media who were the specialist seeding agency we used and who naturally have a great deal of stats and experience to help us benchmark this activity.
    3 years ago
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  • figrantham figrantham the case study really brings this to life , thanks for sharing. couple of questions - was there any other activity running? do you know whether these responses were from existing brand users / interested parties? And also, where is the industry average from - this is a hugely useful thing to have! 3 years ago
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  • kdpaine Katie Paine, CEO at Paine Publishing Curious how you equate awarenes with impressions. What data do you have that indicates that there is a one to one relationship between impressions and awareness 3 years ago
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  • Ifonlyblog Richard Pentin at Richard Pentin Cheers Tom. I was chuffed to find out it made it onto the Slideshare homepage for being the most tweeted deck on slideshare. I can only assume that was between the hours of 3 - 4 in the morning! 3 years ago
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  • mrtomollerton Tom at Tom Top Stuff Mr P. I think this is really well put together and a concise description of a workable measurement model. I will look forward to using it and to further iterations as it progresses. Up the IABSMC! 3 years ago
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A framework for measuring social media activity A framework for measuring social media activity Presentation Transcript