Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Situation Analysis


Published on

Published in: Career, Business
  • Be the first to comment

Situation Analysis

  1. 1. Situation Analysis Assess Industry/ Market/Platform Conditions/Changes - Current/Projected - Consolidations/New Partnerships Identify/Confirm Driving Forces and Trends Assess Customer Needs Create Customer Profiles Define Customer Segments & Groups Establish Directional Customers Assess Customer Satisfaction Product/Service Portfolio Operational Performance - Strengths -Weaknesses Assess Mrktg & Sales Effectiveness Market Position - Sales, Market Share & Profitability Mrktg Audit Sales Audit PPH Analysis Assess Competitors - Mrkt Position - Product/Service Portfolio - Strategies - Capabilities - Dimensions on which compete Identify Opportunities/Threats and Needed Capabilities - 4 Quadrant Product/Market Matrix Establish Priorities, Financial/Non-Financial Objectives Create Business, Marketing, Sales Strategy - Strategic, Marketing, Sales plans Establish Market/Customer Segmentation Approach Customer Roadmap Define Product/Service/Technology Roadmap Develop Differentiation and Positioning Strategy Build Desired Product/Service Portfolio - Evaluate Current Offerings - Initiate Required Improvements R&D Efforts, Strategic Partnerships Establish Product/Service Pricing, Promotion, Distribution and Sales Strategy for Target Markets and Customers Implement Sales Strategies to Improve Sales Effectiveness & Profitability - Grow Customer Relationships - Strategic and Team/Strategic Partner Selling, LAMP, CRM, E-Commerce - Move Away from Unprofitable Products/Services, Segments, Customers