How to use Instagram in a professional context, campaigns and more.

1. Instagram
Profile and editing
Role models
Campaigns
@ugensalumne
Workshop
Ida Blinkenberg Lidell
Alumni Relations & Outreach
Alumnesekretariatet
28-01-2015

2. Alumnesekretariatet
My profile
Psst…
DO write about yourself!
‘Places’: list of places you’ve visited
Pictures of me
(when others tag me)
One photo at the time + text
Default
An open
profile?

3. Good pictures are…
Alumnesekretariatet
1. Fun
2. Beautiful
3. Devoid of cliches
4. Personal
5. Surprising
6. ‘insta’ / news
7. Made for the follower
8. Supplemented by good texts
9. Uploaded with appropriate hashtags
10.Geotagged – and with persons tagged

4. Editing Photos
Take a lot of photos – choose the best one and edit.
Perhaps you can find your own style? A favorite filter? A certain
sharpness? Warm or cold photos, vignette ect.
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Instagram’s new editing tools
will mostly get the job done.

5. Role Models I
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@medicalmuseion
Video with bacteria in in petri dishes a week
after guests have put their fingers into the
dishes. Both beautiful and disgusting!
@smkmuseum:
“Confirmed! What museum
staff have long suspected:
After hours the sculptures
get busy taking #selfies.”
@lykkefriis01 (UCPH Prorector for Education)
Very ‘insta’ approach with both students and
high-level people. Uses hashtags in a fun way.

6. Role models II
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@harvardu
@AarhusUni
#yourniversity
Student i Singapore, ‘travel with me’
(Instagram takeover)
164 upcoming researchers say hi
Beauty, campus nostalgia
International studerents,
community, specific
@AarhusUni-filter

7. Two Campaign Examples;
Competition and food porn
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@uniavis Samsung tablets to best content
providers who use #kbhuni.
 Hashtag established, @uniavis gets content
from users. It’s a win-win!
@alumni_ku got permission to use
beautiful ‘food porn’ photos from the
super instagrammer @cphgoodfood
/Mia Kristensen, host at ‘Cooking on
a Student Budget’.

8. One More Campaign Example
Alumnesekretariatet
@universitypost launches new hashtag for a
Twitter + Instagram contest
#UCPH = 1,238 posts

9. @ugensalumne / alumnus/-a of the week
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• Classic Instagram takeover; alumni share their job – place, tasks,
colleagues – via the profile @ugensalumne, which has a new takeover
every week. Est. December 2014
• Followers: 926
• My job: guiding, checking profiles, distributing weeks
• Vejledning & Optag: Paid marketing to get followers

10. @ugensalumne / alumnus/-a of the week: Three examples
Alumnesekretariatet
An iconic building:
Copenhagen Police Yard
A very rare book:The
Gutenberg Bible from 1455
spottet at Harvard University
A sense of humor: An editor waits…
and waits..and waits for new content
to be published.

11. UCPH accounts 3 Great apps
@universitypost
@uniavisen
@lykkefriis01
@kustudieliv
@ugensalumne
@universitetsradioen
@foraarsfestival
@scienceku
@medicalmuseion
@maerskbuilding
@kualiv
@SUND_IDE
@kubisfrb
@naturressourcer_ku
@dansic_instagram
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My first hyperlapse
Biking through Assistens Churchyard
Awesome photo editing
for 7 kr.
Repost other users’
posts

12. Integration on web; Facebook and instagram.com
Instagram-app promotes your Instagram account on Facebook.
Click on it and all photos are visible.
Also: Go straight to instagram.com/username
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