Facebook Workshop<br />DeepanChakravarthy<br />http://www.hashcube.com<br />deepan@hashcube.com<br />http://twitter.com/co...
Statistics<br />400M+ users<br />550K+  apps<br />250K+ websites integrated with f8<br />100M+  access from mobile<br />50...
Demo<br />Profile page<br />Home page<br />News Feed<br />Live Feed<br />Events<br />Requests<br />Dashboard<br />
Various Components<br />Applications<br />Pages<br />Groups<br />Events<br />Facebook Connect<br />Ads<br />
Application<br />Most flexible<br />Inside Facebook<br />Most viral<br />Invites, Email ids, Feeds, Profile FBML, Fan<br /...
Case Study – Visa Business Network<br />Forum for SB owners<br />Set goals<br />Achieve goals with community help<br />
Case Study - Bing<br />Bing acquired 400k fans in 1 day by advertising on Farmville<br />
Case Study – Public Enemies Movie<br />Ingame advertisements<br />
Case Study – Parking Wars <br />Parking Wars<br />TV Show by A&E’s Television<br />Facebook game<br />400k+ users<br />
Apps Demo<br />Farmvillie – virtual farming<br />IMDB – movie reviews shared with friends<br />weRead – book reviews share...
Pages<br />Represent a brand or product or person or service<br />Picture, Info<br />Vanity URL, Twitter sync, Photo/Video...
Case Study - HubSpot<br />12k fans<br />Slideshare widget<br />Youtube widget<br />
Case Study – West Florida Components<br />Shop inside f8 page<br />
Pages Demo<br />Travel – Southwest Airlines (fans fly free),<br />Singapore Airlines<br />Food – Pizza hut, CCD, Starbucks...
Groups<br />Mass email facility<br />Picture, Info<br />Invite people<br />Polls<br />Stream updates<br />No Custom app<br />
Groups Demo<br />Employee Groups<br />Common Interest Groups<br />Bangalore Facebook Developers Group<br />NUS<br />
Events<br />Picture<br />RSVP<br />Invite<br />When<br />Where<br />Home page<br />Stream<br />
Events Demo<br />Social Media Club Meetup<br />Macworld<br />
Facebook Connect<br />Outside of Facebook<br />Registration and Login<br />Friends Access<br />Stream Updates<br />Viral<b...
Facebook Connect<br />
Connect Demo<br />Techcrunch<br />Digg<br />iPhone<br />Xbox<br />Android<br />
Ads<br />Ads for applications<br />Ads for pages<br />Ads for non facebook pages<br />Ads to generate “like”<br />Organic ...
Ads Demo<br />
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Facebook workshop

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Simple presentation explaining how B2Bs, consumer business, individuals use facebook to promote their brand

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  • http://www.facebook.com/press/info.php?statistics
  • http://apps.facebook.com/visabusiness/
  • http://www.facebook.com/applications/Parking_Wars/31435010008
  • http://www.facebook.com/hubspot
  • http://www.facebook.com/WestFloridaComponents
  • http://www.facebook.com/Macworld#!/event.php?eid=6706129475&amp;index=1
  • http://techcrunch.com/http://digg.com/
  • Facebook workshop

    1. 1. Facebook Workshop<br />DeepanChakravarthy<br />http://www.hashcube.com<br />deepan@hashcube.com<br />http://twitter.com/codeshepherd<br />
    2. 2. Statistics<br />400M+ users<br />550K+ apps<br />250K+ websites integrated with f8<br />100M+ access from mobile<br />50% users login in any given day<br />Average user has 130 friends<br />Average user is connected to 60 pages, groups, events<br />
    3. 3. Demo<br />Profile page<br />Home page<br />News Feed<br />Live Feed<br />Events<br />Requests<br />Dashboard<br />
    4. 4. Various Components<br />Applications<br />Pages<br />Groups<br />Events<br />Facebook Connect<br />Ads<br />
    5. 5. Application<br />Most flexible<br />Inside Facebook<br />Most viral<br />Invites, Email ids, Feeds, Profile FBML, Fan<br />Games, Quiz, Polls <br />
    6. 6. Case Study – Visa Business Network<br />Forum for SB owners<br />Set goals<br />Achieve goals with community help<br />
    7. 7. Case Study - Bing<br />Bing acquired 400k fans in 1 day by advertising on Farmville<br />
    8. 8. Case Study – Public Enemies Movie<br />Ingame advertisements<br />
    9. 9. Case Study – Parking Wars <br />Parking Wars<br />TV Show by A&E’s Television<br />Facebook game<br />400k+ users<br />
    10. 10. Apps Demo<br />Farmvillie – virtual farming<br />IMDB – movie reviews shared with friends<br />weRead – book reviews shared with friends<br />PVR Cinemas – book tickets online<br />HP Contest – Win Mini Cooper<br />Zoosk – most popular dating app on fb<br />
    11. 11. Pages<br />Represent a brand or product or person or service<br />Picture, Info<br />Vanity URL, Twitter sync, Photo/Video Gallery<br />Like, Polls, Blogs, Custom Apps<br />Custom Landing Page<br />Stream updates (Target language, location etc)<br />
    12. 12. Case Study - HubSpot<br />12k fans<br />Slideshare widget<br />Youtube widget<br />
    13. 13. Case Study – West Florida Components<br />Shop inside f8 page<br />
    14. 14. Pages Demo<br />Travel – Southwest Airlines (fans fly free),<br />Singapore Airlines<br />Food – Pizza hut, CCD, Starbucks<br />Media – NDTV, WSJ, BBC<br />Technology – Salesforce, Cisco, Hubspot<br />
    15. 15. Groups<br />Mass email facility<br />Picture, Info<br />Invite people<br />Polls<br />Stream updates<br />No Custom app<br />
    16. 16. Groups Demo<br />Employee Groups<br />Common Interest Groups<br />Bangalore Facebook Developers Group<br />NUS<br />
    17. 17. Events<br />Picture<br />RSVP<br />Invite<br />When<br />Where<br />Home page<br />Stream<br />
    18. 18. Events Demo<br />Social Media Club Meetup<br />Macworld<br />
    19. 19. Facebook Connect<br />Outside of Facebook<br />Registration and Login<br />Friends Access<br />Stream Updates<br />Viral<br />Analytics<br />
    20. 20. Facebook Connect<br />
    21. 21. Connect Demo<br />Techcrunch<br />Digg<br />iPhone<br />Xbox<br />Android<br />
    22. 22. Ads<br />Ads for applications<br />Ads for pages<br />Ads for non facebook pages<br />Ads to generate “like”<br />Organic Ads<br />CPC, CPM<br />Target age, location, sex, association <br />
    23. 23. Ads Demo<br />

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