SlideShare a Scribd company logo
1 of 73
[object Object],[object Object],Ian Miles  Manchester Institute of Innovation Research Manchester Business School University of Manchester Ian.Miles@mbs.ac.uk
Outline: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Fs ,[object Object],[object Object],[object Object]
Futures Studies ,[object Object],[object Object]
Foresight ,[object Object]
Futures Studies Networking Priority    Informing Setting   Decisions Three Facets of Foresight Prospectives Participation FORESIGHT Planning
Why has Foresight taken off? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What sort of Business Foresight? ,[object Object],Economic forecasts Market trendspotting Technology watch Business environment scanning Geopolitical outlook Labour market assessment Risk analysis
 
Few overviews … ,[object Object],[object Object],[object Object],[object Object]
Foresight for What? ,[object Object],Economic forecasts Market trendspotting Technology watch Business environment scanning Geopolitical outlook Labour market assessment Risk analysis
Knowledge of Actual and Potential Evolution Competitors Clients Suppliers Collaborators Regulators Financiers Markets Social & Institutional Env Natural & Physical Env Process Technology Management Organisational Structure/ Design Routines Techniques Human Resources Product Technology & Design Health and Safety  Sustainability Business Ethics CSR Science & Technology Location
Knowledge of Actual and Potential Evolution Internal Environment External Environment Strategies Formal versus informal foresight; Routine versus emergency; Internal “versus” External   Trend detecting and watching – main trends, weak signals Envisaging possible and plausible futures Opportunities as well as challenges - Coping with, changing, creating the future
Functions of Foresight Public Relations Building Markets Influencing other stakeholders – Regulators, financiers, business partners,  Standards-setters… Building a shared vision of a desirable future – or one to avoid at all costs Selecting priorities Designing strategies, assessing robustness Different functions may require different legitimation and expertise Exchanging knowledge, creating awareness
Swiss Re - SONAR
Swiss Re - SONAR
Why Scenarios? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples
Shell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Daimler Chrysler From Frank Ruff
Daimler Chrysler From Frank Ruff
The point being… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Can managers afford NOT to? ,[object Object],[object Object],[object Object]
What is a scenario? ,[object Object],Image of the Future  vs  Future   History
Contrasts Scenarios, Vignettes, Profiles: Scenario  –  covers a wide range of features of the future, provides a multidimensional overview. Vignette  -  illustrates one element of the scenario in detail, usually through a narrative. Focuses on one dimension, others contextual. Profile   -  skeletal description of future in terms of key parameters.
Dual meaning ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C
Two classic  approaches ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C “ Exploratory”; outward; forecasting “ Normative”; inward; backcasting
Dual meaning ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C “ Exploratory”; outward; forecasting “ Normative”; inward; backcasting Starting from the present   Starting from the future What next? What if? Where to? How to?
And more.. ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C “ Exploratory”; outward; forecasting “ Normative”; inward; backcasting Starting from profiles   What alternatives? Profile-based approaches
[object Object],Choosing Scenarios
Why do scenario analyses? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do scenario analyses? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple  scenario analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Illustration: Scenarios in UK Foresight ,[object Object],[object Object],[object Object],UK 2010  - a social  scenario study within UK Foresight
Scenarios in UK Foresight - deskwork One future – illustrated with vignettes – but these were labelled scenarios. (For a period there were even videos of these “scenarios” on foresight.gov.uk) Common approach eg Coates  2025 This study by Scase – mainly based on deskwork ,[object Object]
Scenarios in UK Foresight 2/3 ,[object Object]
Scenarios Used in “Flooding and Coastal defence” Study So: scenarios used in one study can be used to “seed” work in other studies – deskwork and/or groupwork
Scenarios Used in “Flooding and Coastal defence” Study
Scenarios Used in “Flooding and Coastal defence” Study
Process ,[object Object],[object Object],[object Object]
[object Object],[object Object],Ian Miles  Manchester Institute of Innovation Research Manchester Business School University of Manchester Ian.Miles@mbs.ac.uk
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],Choice depends on objectives and resources
Methods ,[object Object]
Methods ,[object Object],Computer model – may be an established model (e.g. economy, demography); may be customised (e.g. adding tech. to economic); may be made to order.
Modelling e-skills
Examples of Methods ,[object Object]
Genius scenarios - Joseph Coates  2025 Early 2000s  – flat screens from office/domestic furniture or decorative tool for work & entertainment; International Global Warming Federation transfers technologies in response to global warming; breakthrough in battery technology for electric vehicles, giving range of 250 kilometres per charge; US formal industrial policy promoting greater industrial concentration; … US Energy Transition Act, mandating reduced energy use & providing tax incentives for switch to renewables; Human genes & functions fully matched, testing for susceptibility to genetic-based traits & diseases (many more are located than anticipated) with near certainty possible, eventually becomes routine. 2004 – Genetic Recording Act,  safeguards for people’s genetic information  reduces social resistance to genetics testing. 2006 – Authentication & Certification Act, requires  certification of images  with respect to authenticity or extent of doctoring. 2007 – Lima  Space Weapons Treaty , preserves space as a weapons-free zone. 2009 – Adoption of  global patent system . 2009 – ISO establishes  materials characterisation standards  covering composites & other advanced materials, enabling greater recycling & reclamation, easier materials choice & development of new applications.. 2010 – Recognition of  prenatal psychology  as a scientific discipline, establishment of practices of prenatal  intervention for mental stimulation & personality shaping. 2010s – Rise of the Quality of Life movement , emphasising improved everyday life, aesthetics & amenities of home & community.
Methods ,[object Object],[object Object],[object Object]
1970s WORLD FUTURES: THE GREAT DEBATE  –  Deskwork Example ( Inward  Scenarios) Futures capturing major controversies in literature - not necessarily desirable futures :  thus a PROFILE approach Profile 1 Profile 3 Profile 2 Profile 4 High Growth Low Growth How could world economic development mean: What would  it be like? How do we  get there? Worldviews Low Equality High Equality
Deskwork – advantages, limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],Deskwork often stand-alone, but also often designed as input to groupwork
Methods ,[object Object],[object Object],[object Object],[object Object]
Clustering  Outward  Scenarios from Survey Responses IT Futures Surveyed ,[object Object],[object Object],[object Object],Pace of Change:  Faster Slower Results of  Change  more: Negative   Positive 1  2 3  4
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario Workshops in Foresight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning the Scenario Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshop Process ,[object Object],[object Object],[object Object],[object Object]
Common Workshop Approach - Exploratory, Outward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pathways diverge according to varying Events/Trends Select alternatives by major uncertainties/ groups of drivers Current Situation A B C
Common Workshop Approach - Exploratory, Outward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pathways diverge according to varying Events/Trends Select alternatives by major uncertainties/ groups of drivers Current Situation STEP 2: identify drivers – brainstorming (and prior work) STEP 1: immersion in topic – e.g. presentations STEP 3: select drivers around which to structure scenarios STEP 4: develop scenarios STEP 5: analyse scenarios  A B C
Another  Common Workshop Approach – Profile-based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pathways diverge – what are the key Events/Trends here? Main alternatives based on profiles, though may need to select alternative instantiations Current Situation STEP 2: identify drivers – brainstorming (and prior work) STEP 1: immersion in topic – e.g. presentations STEP 4: elaborate profiles by describing in terms of  drivers etc. STEP 5: analyse scenarios implications   STEP 3:introduce profiles A B C
Common Workshop Approach for Profile-based  scenarios:  IAF adaptation of GBN scenarios for workshops: ,[object Object],[object Object],[object Object],[object Object]
Some examples (1) ESRC Genomics Scenarios
Project Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple Approaches for Determining Priorities
Framework for thinking about social research in relation to scientific (and other?) knowledge: Research can examine Social Structures, Processes, and Relations contributing to and resulting from: The production and ‘distribution’ of knowledge The application of knowledge in new products, processes, etc The social reception of knowledge in cultural discourse, etc The utilisation of new products and processes to achieve social and economic ends; influences on users and subjects of knowledge and associated instrumentalities
Key Drivers of Genomics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Themes from Discussion of  Social Science Thematic Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Science Research Priorities – How?  & What? How?: Priorities related to Research Organizations and Process  What?:  Priorities related to Genomics Research Issues for Social Science:
Social Science Research Priorities – How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Science Research Priorities – What ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Science Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End of Presentation

More Related Content

What's hot

N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)
N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)
N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)Suzaan Oltmann
 
Change Management Plan
Change Management PlanChange Management Plan
Change Management PlanDemand Metric
 
exploring strategy.ppt
exploring strategy.pptexploring strategy.ppt
exploring strategy.pptKazimZaidi12
 
Strategic Management Slides - Chapter 3 "the External Assessment"
Strategic Management Slides - Chapter 3 "the External Assessment"Strategic Management Slides - Chapter 3 "the External Assessment"
Strategic Management Slides - Chapter 3 "the External Assessment"Rabia Rajput
 
Strategic management
Strategic managementStrategic management
Strategic managementapverma01
 
International Business Negotiations
International Business NegotiationsInternational Business Negotiations
International Business NegotiationsOsvaldas Ciuksys
 
Strategic management-concepts
Strategic management-conceptsStrategic management-concepts
Strategic management-conceptsOmar Zeitoun
 
Scenario Planning Mini-course Teigland
Scenario Planning Mini-course TeiglandScenario Planning Mini-course Teigland
Scenario Planning Mini-course TeiglandRobin Teigland
 
strategic thinking
strategic thinkingstrategic thinking
strategic thinkingOlaAlomoush
 
Project Leadership and Change Management
Project Leadership and Change Management Project Leadership and Change Management
Project Leadership and Change Management Charles Cotter, PhD
 
Strategic Management Ch10
Strategic Management Ch10Strategic Management Ch10
Strategic Management Ch10Chuong Nguyen
 

What's hot (20)

N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)
N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)
N6 Communication: Coping with Conflict and Stress (FET Colleges, South Africa)
 
Change Management Plan
Change Management PlanChange Management Plan
Change Management Plan
 
Introduction to strategic management
Introduction to strategic managementIntroduction to strategic management
Introduction to strategic management
 
exploring strategy.ppt
exploring strategy.pptexploring strategy.ppt
exploring strategy.ppt
 
Strat Man 5th Ed Ch1 Slctd Slides
Strat Man 5th Ed Ch1 Slctd SlidesStrat Man 5th Ed Ch1 Slctd Slides
Strat Man 5th Ed Ch1 Slctd Slides
 
Strategic Management Slides - Chapter 3 "the External Assessment"
Strategic Management Slides - Chapter 3 "the External Assessment"Strategic Management Slides - Chapter 3 "the External Assessment"
Strategic Management Slides - Chapter 3 "the External Assessment"
 
Strategy
StrategyStrategy
Strategy
 
Scenario Planning
Scenario PlanningScenario Planning
Scenario Planning
 
Management consulting
Management consultingManagement consulting
Management consulting
 
Strategic thinking
Strategic thinkingStrategic thinking
Strategic thinking
 
Strategic management
Strategic managementStrategic management
Strategic management
 
International Business Negotiations
International Business NegotiationsInternational Business Negotiations
International Business Negotiations
 
Strategic management-concepts
Strategic management-conceptsStrategic management-concepts
Strategic management-concepts
 
OC 6440 scenario planning
OC 6440 scenario planningOC 6440 scenario planning
OC 6440 scenario planning
 
Scenario Planning Mini-course Teigland
Scenario Planning Mini-course TeiglandScenario Planning Mini-course Teigland
Scenario Planning Mini-course Teigland
 
Strategic management - short notes
Strategic management - short notesStrategic management - short notes
Strategic management - short notes
 
Change management 3.pptx
Change management 3.pptxChange management 3.pptx
Change management 3.pptx
 
strategic thinking
strategic thinkingstrategic thinking
strategic thinking
 
Project Leadership and Change Management
Project Leadership and Change Management Project Leadership and Change Management
Project Leadership and Change Management
 
Strategic Management Ch10
Strategic Management Ch10Strategic Management Ch10
Strategic Management Ch10
 

Similar to Scenarios for business and policy

corporate foresight - an introduction
corporate foresight - an introductioncorporate foresight - an introduction
corporate foresight - an introductionIan Miles
 
Foresight For Profitable Futures Mark Ostryn
Foresight For Profitable Futures   Mark OstrynForesight For Profitable Futures   Mark Ostryn
Foresight For Profitable Futures Mark OstrynMark Ostryn
 
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docxaulasnilda
 
Strategic Sustainable Development
Strategic Sustainable DevelopmentStrategic Sustainable Development
Strategic Sustainable DevelopmentGlobal Utmaning
 
Q n 1 strategic mgt
Q n 1 strategic mgtQ n 1 strategic mgt
Q n 1 strategic mgtkrehan85
 
2009 Freightvision Miles
2009 Freightvision Miles2009 Freightvision Miles
2009 Freightvision MilesIan Miles
 
Mtm8 white paper scenario analysis
Mtm8 white paper   scenario analysisMtm8 white paper   scenario analysis
Mtm8 white paper scenario analysisIntelCollab.com
 
Strategy and Vision for SMEs
Strategy and Vision for SMEsStrategy and Vision for SMEs
Strategy and Vision for SMEsindranildeb
 
Crash Course in Scenario Planning
Crash Course in Scenario PlanningCrash Course in Scenario Planning
Crash Course in Scenario PlanningRobin Teigland
 
Busstrategy grade 12
Busstrategy   grade 12Busstrategy   grade 12
Busstrategy grade 12vhemalatha
 
Strategic innovation
Strategic innovationStrategic innovation
Strategic innovationPravin Asar
 
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
Assignment 3  Case StudyE-Business Strategy and Models in B.docxAssignment 3  Case StudyE-Business Strategy and Models in B.docx
Assignment 3 Case StudyE-Business Strategy and Models in B.docxbraycarissa250
 
Strategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docxStrategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docxsusanschei
 
Session 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank GeelsSession 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank GeelsOECD Environment
 
Methods inventory jigsaw presentation
Methods inventory jigsaw presentationMethods inventory jigsaw presentation
Methods inventory jigsaw presentationWendy Schultz
 

Similar to Scenarios for business and policy (20)

corporate foresight - an introduction
corporate foresight - an introductioncorporate foresight - an introduction
corporate foresight - an introduction
 
Foresight For Profitable Futures Mark Ostryn
Foresight For Profitable Futures   Mark OstrynForesight For Profitable Futures   Mark Ostryn
Foresight For Profitable Futures Mark Ostryn
 
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
 
Marketing project
Marketing projectMarketing project
Marketing project
 
Strategic Sustainable Development
Strategic Sustainable DevelopmentStrategic Sustainable Development
Strategic Sustainable Development
 
Q n 1 strategic mgt
Q n 1 strategic mgtQ n 1 strategic mgt
Q n 1 strategic mgt
 
Strategic Analysis
Strategic AnalysisStrategic Analysis
Strategic Analysis
 
2009 Freightvision Miles
2009 Freightvision Miles2009 Freightvision Miles
2009 Freightvision Miles
 
Mtm8 white paper scenario analysis
Mtm8 white paper   scenario analysisMtm8 white paper   scenario analysis
Mtm8 white paper scenario analysis
 
Strategy and Vision for SMEs
Strategy and Vision for SMEsStrategy and Vision for SMEs
Strategy and Vision for SMEs
 
Crash Course in Scenario Planning
Crash Course in Scenario PlanningCrash Course in Scenario Planning
Crash Course in Scenario Planning
 
Busstrategy grade 12
Busstrategy   grade 12Busstrategy   grade 12
Busstrategy grade 12
 
Strategic innovation
Strategic innovationStrategic innovation
Strategic innovation
 
Introducing The Futures School!
Introducing The Futures School!Introducing The Futures School!
Introducing The Futures School!
 
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
Assignment 3  Case StudyE-Business Strategy and Models in B.docxAssignment 3  Case StudyE-Business Strategy and Models in B.docx
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
 
Strategic Management Essay
Strategic Management EssayStrategic Management Essay
Strategic Management Essay
 
Strategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docxStrategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docx
 
Session 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank GeelsSession 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank Geels
 
Methods inventory jigsaw presentation
Methods inventory jigsaw presentationMethods inventory jigsaw presentation
Methods inventory jigsaw presentation
 
Project identification
Project identificationProject identification
Project identification
 

More from Ian Miles

Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures Ian Miles
 
What has happened to Foresight in the UK?
What has happened to Foresight in the UK?What has happened to Foresight in the UK?
What has happened to Foresight in the UK?Ian Miles
 
The future of services
The future of servicesThe future of services
The future of servicesIan Miles
 
changing innovation and reshaping policy
changing innovation and reshaping policychanging innovation and reshaping policy
changing innovation and reshaping policyIan Miles
 
KIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systemsKIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systemsIan Miles
 
Service Innovation Policy
Service Innovation PolicyService Innovation Policy
Service Innovation PolicyIan Miles
 
The New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesThe New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesIan Miles
 
Knowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and InnovationKnowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and InnovationIan Miles
 
Service Innovation - an overview
Service Innovation - an overviewService Innovation - an overview
Service Innovation - an overviewIan Miles
 
Grand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and ForesightGrand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and ForesightIan Miles
 
Grand challenges and uk foresight
Grand challenges and uk foresightGrand challenges and uk foresight
Grand challenges and uk foresightIan Miles
 
The Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business ModelThe Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business ModelIan Miles
 
Service economy 3.0
Service economy 3.0Service economy 3.0
Service economy 3.0Ian Miles
 
2011 autumn e business models 2
2011 autumn e business models 22011 autumn e business models 2
2011 autumn e business models 2Ian Miles
 
2011 autumn e business 1
2011 autumn e business 12011 autumn e business 1
2011 autumn e business 1Ian Miles
 
It industry innovation
It industry innovationIt industry innovation
It industry innovationIan Miles
 
E business part 4 of 4
E business  part 4 of 4E business  part 4 of 4
E business part 4 of 4Ian Miles
 
E business 3
E business 3E business 3
E business 3Ian Miles
 
E business 2
E business 2E business 2
E business 2Ian Miles
 
e-Business part 1
e-Business part 1e-Business part 1
e-Business part 1Ian Miles
 

More from Ian Miles (20)

Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures
 
What has happened to Foresight in the UK?
What has happened to Foresight in the UK?What has happened to Foresight in the UK?
What has happened to Foresight in the UK?
 
The future of services
The future of servicesThe future of services
The future of services
 
changing innovation and reshaping policy
changing innovation and reshaping policychanging innovation and reshaping policy
changing innovation and reshaping policy
 
KIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systemsKIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systems
 
Service Innovation Policy
Service Innovation PolicyService Innovation Policy
Service Innovation Policy
 
The New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesThe New Service Economy: Innovation in Services
The New Service Economy: Innovation in Services
 
Knowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and InnovationKnowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and Innovation
 
Service Innovation - an overview
Service Innovation - an overviewService Innovation - an overview
Service Innovation - an overview
 
Grand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and ForesightGrand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and Foresight
 
Grand challenges and uk foresight
Grand challenges and uk foresightGrand challenges and uk foresight
Grand challenges and uk foresight
 
The Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business ModelThe Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business Model
 
Service economy 3.0
Service economy 3.0Service economy 3.0
Service economy 3.0
 
2011 autumn e business models 2
2011 autumn e business models 22011 autumn e business models 2
2011 autumn e business models 2
 
2011 autumn e business 1
2011 autumn e business 12011 autumn e business 1
2011 autumn e business 1
 
It industry innovation
It industry innovationIt industry innovation
It industry innovation
 
E business part 4 of 4
E business  part 4 of 4E business  part 4 of 4
E business part 4 of 4
 
E business 3
E business 3E business 3
E business 3
 
E business 2
E business 2E business 2
E business 2
 
e-Business part 1
e-Business part 1e-Business part 1
e-Business part 1
 

Recently uploaded

/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 

Recently uploaded (20)

/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 

Scenarios for business and policy

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Futures Studies Networking Priority Informing Setting Decisions Three Facets of Foresight Prospectives Participation FORESIGHT Planning
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12. Knowledge of Actual and Potential Evolution Competitors Clients Suppliers Collaborators Regulators Financiers Markets Social & Institutional Env Natural & Physical Env Process Technology Management Organisational Structure/ Design Routines Techniques Human Resources Product Technology & Design Health and Safety Sustainability Business Ethics CSR Science & Technology Location
  • 13. Knowledge of Actual and Potential Evolution Internal Environment External Environment Strategies Formal versus informal foresight; Routine versus emergency; Internal “versus” External Trend detecting and watching – main trends, weak signals Envisaging possible and plausible futures Opportunities as well as challenges - Coping with, changing, creating the future
  • 14. Functions of Foresight Public Relations Building Markets Influencing other stakeholders – Regulators, financiers, business partners, Standards-setters… Building a shared vision of a desirable future – or one to avoid at all costs Selecting priorities Designing strategies, assessing robustness Different functions may require different legitimation and expertise Exchanging knowledge, creating awareness
  • 15. Swiss Re - SONAR
  • 16. Swiss Re - SONAR
  • 17.
  • 19.
  • 20. Daimler Chrysler From Frank Ruff
  • 21. Daimler Chrysler From Frank Ruff
  • 22.
  • 23.
  • 24.
  • 25. Contrasts Scenarios, Vignettes, Profiles: Scenario – covers a wide range of features of the future, provides a multidimensional overview. Vignette - illustrates one element of the scenario in detail, usually through a narrative. Focuses on one dimension, others contextual. Profile - skeletal description of future in terms of key parameters.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Scenarios Used in “Flooding and Coastal defence” Study So: scenarios used in one study can be used to “seed” work in other studies – deskwork and/or groupwork
  • 38. Scenarios Used in “Flooding and Coastal defence” Study
  • 39. Scenarios Used in “Flooding and Coastal defence” Study
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 46.
  • 47. Genius scenarios - Joseph Coates 2025 Early 2000s – flat screens from office/domestic furniture or decorative tool for work & entertainment; International Global Warming Federation transfers technologies in response to global warming; breakthrough in battery technology for electric vehicles, giving range of 250 kilometres per charge; US formal industrial policy promoting greater industrial concentration; … US Energy Transition Act, mandating reduced energy use & providing tax incentives for switch to renewables; Human genes & functions fully matched, testing for susceptibility to genetic-based traits & diseases (many more are located than anticipated) with near certainty possible, eventually becomes routine. 2004 – Genetic Recording Act, safeguards for people’s genetic information reduces social resistance to genetics testing. 2006 – Authentication & Certification Act, requires certification of images with respect to authenticity or extent of doctoring. 2007 – Lima Space Weapons Treaty , preserves space as a weapons-free zone. 2009 – Adoption of global patent system . 2009 – ISO establishes materials characterisation standards covering composites & other advanced materials, enabling greater recycling & reclamation, easier materials choice & development of new applications.. 2010 – Recognition of prenatal psychology as a scientific discipline, establishment of practices of prenatal intervention for mental stimulation & personality shaping. 2010s – Rise of the Quality of Life movement , emphasising improved everyday life, aesthetics & amenities of home & community.
  • 48.
  • 49. 1970s WORLD FUTURES: THE GREAT DEBATE – Deskwork Example ( Inward Scenarios) Futures capturing major controversies in literature - not necessarily desirable futures : thus a PROFILE approach Profile 1 Profile 3 Profile 2 Profile 4 High Growth Low Growth How could world economic development mean: What would it be like? How do we get there? Worldviews Low Equality High Equality
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. Some examples (1) ESRC Genomics Scenarios
  • 63.
  • 64. Multiple Approaches for Determining Priorities
  • 65. Framework for thinking about social research in relation to scientific (and other?) knowledge: Research can examine Social Structures, Processes, and Relations contributing to and resulting from: The production and ‘distribution’ of knowledge The application of knowledge in new products, processes, etc The social reception of knowledge in cultural discourse, etc The utilisation of new products and processes to achieve social and economic ends; influences on users and subjects of knowledge and associated instrumentalities
  • 66.
  • 67.
  • 68.
  • 69. Social Science Research Priorities – How? & What? How?: Priorities related to Research Organizations and Process What?: Priorities related to Genomics Research Issues for Social Science:
  • 70.
  • 71.
  • 72.