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SCENARIO PLANNING
Thanakrit Lersmethasakul
What are Scenarios ?
Rich, data-driven, stories about tomorrow … - The Global Network.
What is Scenario Planning ?
A strat...
The Purpose of Scenario Planning
- Ordering perceptions about how the future may play out.
- Considering a wider range of ...
The Purpose of Scenario Planning
- The point of scenario planning is not to predict the most
probable future.
- The object...
Forecast Planning vs Scenario Planning
Source: The Global Business Network, 2008.
Characteristics of Scenario Planning
- Stories the Future
- Outside-In Approach
- Patterns of Change
Characteristics of Scenario Planning
- Stories the Future
Characteristics of Scenario Planning
- Outside-In Approach
Characteristics of Scenario Planning
- Patterns of Change
The Scenario Development Process
Source: scenarios2strategy.com
The Scenario Planning Process
The Role of Scenario Planning
Source: The Global Business Network, 2008.
The Applications of Scenario Planning
- Creating more sustainable long-term strategy.
- Making strategic decisions under c...
THANK YOU
Because of multiple futures, we need to strengthens an
organization’s ability to recognize, adapt to, and take a...
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Scenario Planning

  1. 1. SCENARIO PLANNING Thanakrit Lersmethasakul
  2. 2. What are Scenarios ? Rich, data-driven, stories about tomorrow … - The Global Network. What is Scenario Planning ? A strategic planning method that some organizations use to make flexible long-term plans. – Wikipedia.
  3. 3. The Purpose of Scenario Planning - Ordering perceptions about how the future may play out. - Considering a wider range of possibilities about where its industry may head in the future => More innovative view about future opportunities and risks. - Determining what strategic decisions today offer the best chance of success tomorrow.
  4. 4. The Purpose of Scenario Planning - The point of scenario planning is not to predict the most probable future. - The objective is to develop and test strategic choices under a variety of plausible futures.
  5. 5. Forecast Planning vs Scenario Planning Source: The Global Business Network, 2008.
  6. 6. Characteristics of Scenario Planning - Stories the Future - Outside-In Approach - Patterns of Change
  7. 7. Characteristics of Scenario Planning - Stories the Future
  8. 8. Characteristics of Scenario Planning - Outside-In Approach
  9. 9. Characteristics of Scenario Planning - Patterns of Change
  10. 10. The Scenario Development Process Source: scenarios2strategy.com
  11. 11. The Scenario Planning Process
  12. 12. The Role of Scenario Planning Source: The Global Business Network, 2008.
  13. 13. The Applications of Scenario Planning - Creating more sustainable long-term strategy. - Making strategic decisions under conditions of uncertainty. - Continuously innovation in anticipation of the market. - Developing organizations that can think flexibly and creatively. - Aligning key stakeholders in support of a shared vision.
  14. 14. THANK YOU Because of multiple futures, we need to strengthens an organization’s ability to recognize, adapt to, and take advantage of, changes in the industry over time.
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