General good practices guidelines achieved with advertising agencies and printers

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General good practices guidelines
Desktop publishing
“For the virtualisation, printing, SEO and accessibility of PDF publications”
General good practices guidelines DTP

2. Summary table of good practices
N° Good practice Priority
1 Remove “phantom content” Yes
2 Limit complex and/or repetitive vector effects Yes
3 Use good quality matrix images Yes (if virtualisation)
4 Dissociate significant elements Yes
5 Conserve the text’s integrity -
5.1 Do not vectorise text Yes
5.2 Avoid certain effects on text Yes
5.3 Avoid aesthetic ligatures Yes
5.4 Check the entire text Yes
6 Comments on the text -
6.1 Do not force the syllabification of words -
6.2 Avoid sentences running over two pages -
6.3 Put accents on capitals -
6.4 Use Open Type fonts Yes
7 Provide legends for graphs -
8 Tabular data -
8.1 Build tables with the inherent functions of communication software Yes
8.2 Enter a hyphen “-” in empty cells -
9 Generate the PDF document with Acrobat Distiller Yes
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3. 1 – Remove “phantom content”
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Example of document during its desktop publishing design, in
layout mode
The same document, page to page but containing phantom
content
When generating the final document in PDF
format (for printing), some elements (text,
images, markers, etc.) may still be present
in the document, but not visible.
It is necessary to remove this content in
order not to “overload” the document
unnecessarily.

4. 2 – Limit complex and/or repetitive vector
effects (1/2)
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Final background rendering of a drawing
This drawing is, in fact, made up of many dislocated
lines in the document, fractions which, when placed
end to end give the impression of continuity.
Vector rendering is carried out with a
computer’s processor. Large-scale use of
vectors requires enhanced processing
power, as well as a large amount of RAM.
Also, excessive use of effects, such as
shadow or glow, make document pages
much bigger and therefore, slow down
document loading speed.
It is necessary to limit complex and/or
repetitive vector effects. The best thing is to
flatten these images once finished.

5. 2 - Limit complex and/or repetitive vector
effects (2/2)
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Example: in the final rendering, a decorative grid is
present behind a diagram.
But, this grid is actually produced with a
multitude of vectors (the display surface is
inside the real pattern).
Such a high number of repeated vectors is
very harmful to a publication’s loading speed,
whether in PDF format or FlipBook format.

6. 3 – Use good quality matrix images
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When importing media in the DTP software, opt for
flattened images (flat EPS, etc.) rather than source
files (PSD/AI/, etc.)
Since this case is relatively uncommon, it should be
reviewed on a case by case basis.

7. 4 – Dissociate signifcant elements
Create a block for each significant element, and, in general, dissociate text from images, if
textual elements contain information.
For example, a histogram should not be inserted directly as a single image.
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Here, the text can be selected, which means that the text has been dissociated
from the image. Therefore, the textual information may be recovered and
interpreted by screen readers.

8. 5 – Conserve the text’s integrity (1/3)
5.1 – In general, all textual information must be conserved,
text must not be vectorised
5.2 – Avoid certain effects on text which are harmful to the textual content’s integrity (mirror
writing, replace “zeros” with the letter “O”, etc.)
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Mirror writing effects to be avoided
Do not replace numbers with letters and
inversely

9. 5 - Conserve the text’s integrity (2/3)
5.3 – Avoid aesthetic ligatures: certain configurations are unable to correctly reproduce
words which contain aesthetic ligatures (example : fi, fl, ff, ffl, ffi, ti, st, etc.). These letters may
disappear or a screen reader may replace them with non-interpretable letters.
However, mandatory ligatures may be conserved (example: bœuf, ex æquo, &…) even for
non-English words.
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Without aesthetic ligaturesWith aesthetic ligatures

10. 5 - Conserve the text’s integrity (2/3)
5.3 – Avoid aesthetic ligatures (continued)
Attention: In InDesign, in character options, the ligatures option is activated by default,
without your knowing.
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To remove aesthetic ligatures, untick
the ligatures option in your DTP
program

11. 5 - Conserve the text’s integrity (3/3)
5.4 – Check the entire text:
– The document must not be secured
– It must be possible to select text (not have image-text)
– Check that text is transcribed correctly. In general, different problems encountered
are resolved when generating the PDF in Acrobat Distiller (see point 9).
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Good example: here, this title corresponds to a text block. This will enable a completely natural semantic interpretation.
Bad example: here, this title is broken down into several blocks of text, which “chops” and distorts the interpretation of this
title from a computing point of view.

12. 6 – Comments on the text (1/2)
6.1 – Do not force the syllabification of words (with hyphen “-” + return): otherwise, voice
synthesis programs will interpret the word in three separate parts (e.g.: “occu” + “-” +
“pation”)
6.2 – Avoid sentences running over two pages: this helps to provide a logical reading order,
page by page, for the blind
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13. 6 – Comments on the text (2/2)
6.3 – Put accents on capitals: an exception may be made for company names and specific
editorial charters
6.4 – Use Open Type fonts (multi platform format), enabling the extraction and interpretation
of characters in text format by voice synthesis programs
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It is necessary to put accents on
the capital
An exception may be made for company names
and specific graphic charters

14. 7 – Legends for graphs
For legends for graphs, do not use colours only to provide information. An instruction involving
colour should be combined with an instruction involving form: this is useful for the blind
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Example of graph where colour alone distinguishes
between one category of element and another
Example of a good graph
where colour is accompanied
by a pictogram for
distinguishing between one
category of element and
another
Possible solution: enter the values directly in the diagram (opposite) or
insert the values next to the legends.

15. 8 – Tabular data
8.1 – The tables presenting your data should be built using the communication software’s
inherent functions: otherwise it is not possible to codify it as tables of data with line headings,
cells, etc.
8.2 – Enter a hyphen “-” in a table’s empty cells: which attributes the empty cell with a textual
alternative to “null”
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16. 9 – Generate the PDF document with Acrobat
Distiller (1/2)
The PDF file must be generated with
Acrobat Distiller: this helps to optimise the
reading of files by screen readers and to
avoid different “crashes” sometimes
encountered by screen readers when this
is not the case.
In InDesign, once the document has been
finalised, in the File menu, instead of
clicking on Export (Ctrl + E), click on Print
(Ctrl + P).
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17. 9 – Generate the PDF document with Acrobat
Distiller (2/2)
2) In the list of printers, select Adobe PDF, you are able to manage different options, then
click on Print
3) To check that the PDF produced has been generated by Acrobat Distiller, in Acrobat Pro,
in the document properties (Ctrl + D), check in the Description tab that Acrobat Distiller
appears in the PDF Producer field
See the full video on: http://blog.video2brain.com/indesign_fr/2008/08/01/17-export-pdf-via-
acrobat-distiller/
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