4. Know me
My life is complicated: many
products, many brands,
many supply channels
I’m overloaded with info :
many channels, many
sources
I’m
demanding,analytic/lazy,em
powered/ vulnerable
I’m super social / not IT
savy
I want to be more involved
in the decisions about my
health but need the tools to
do so
I have to take a more active
5. What I want from
self-medication
- Will work for me
- Does not have many
side effects
- Will be as effective
as a prescription
- I can afford it
7. 97,000 mHealth apps are currently available across multiple platforms
on the global market
approximately 70% of mHealth apps target the consumer wellness and
fitness segments, 30% of apps target health professionals, easing
access to patient data,diagnostic imaging, pharmaceuticals information
etc
by 2017 3.4 billion people worldwide will own a smartphone and half
of them will be using mHealth apps
23% of consumers have used any sort of mHealth solution
67% said they would like to do “nothing at all” on their mobile phone
in support of their health
77% had never used their phone for health-related activities
45% of consumers say they are concerned about the unwanted use of
their data when using mobile devices for health-related activities
European Commission, April 2014
mHEALTH
10. Key principles
Give consumers a secure digital environment
data protection
Maintain a clear distinction between information and
advertising
The source of the information/ the “sponsor” of the
advertising should always be clearly indicated
Maintain a clear distinction between different sources of
information (e.g. competent authorities, health care
professionals, companies)
11. High quality information
l
objective and unbiased
consumer friendly
evidence-based
up to date
reliable
understandable
accessible
transparent
relevant and appropriate
non promotional
objective and unbiased
consumer friendly
evidence-based
up to date
reliable
understandable
accessible
transparent
relevant and appropriate
non promotional
consumers’
empowerment
compliance
and adherence
to treatments
patient safety
health
outcomes
consumers’
empowerment
compliance
and adherence
to treatments
patient safety
health
outcomes
13. Guide me
More information is not
enough. Consumers need the
tools to interprete it and
support from health care
professionals
Healthcare professionals:
from decision makers to
advisers
14. Consumers’ expectations from
pharmacists
Honest and credible
Objective , unbiased and proactive advice
Clear and consumer friendly
Comparative information
More questions and more answers
More active role in the detection of possible interactions
Continued training and quality controls
15. Symplify it for me
BETTER LABELLING
• Less medical jargon and more straight forward language
• Better use of simple design techniques (ex. bullet points,
paragraphs, short sentences)
• Clearer safety information, including standardized frequency indications
• Larger print
• More visible expiration date and storage information
• More pictures and pictograms
• No repetitions
MORE CONSISTENT CLASSIFICATION OF BORDERLINE
PRODUCTS ( OTC, medical devices, herbal medicines, food
supplements)
ALLOW CONSUMERS TO MAKE EASY AND MEANINGFUL
CHOICES
16. Cooperation among stakeholders
Stakeholders involvement in regulatory decisions
EMA
European Commission Process on Corporate
Responsibility in the field of pharmaceuticals
Working Group on Promoting good
governance of non-prescription drugs
17. Promoting safe and responsible
self care
• Address complexity
• Promote informed choices
• Investments in IT and health
literacy
• Incentives
• Coordinated efforts
• Trust, ethics and transparency
• Adapt to the new consumer
changing needs