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From Social Media to Social CRM, IBM Institute for Business Value

by on Apr 15, 2011

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From social media to Social CRM

From social media to Social CRM

What customers want
The first in a two-part series

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  • chienwentong chienwentong Great chart to show the difference between what consumers want to get from brands' social pages and what brands think consumers want from them 2 years ago
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From Social Media to Social CRM, IBM Institute for Business Value From Social Media to Social CRM, IBM Institute for Business Value Document Transcript