The document discusses the consulting services provided by Hoyt Bacon & Associates for revenue management and asset management of hotels. For revenue management, the firm reviews all revenue sources with the goal of improving top line revenues and distribution efficiencies. They evaluate underperforming areas and identify opportunities to improve revenue. For asset management, the firm reviews forecasts, operations, inventories, labor, utilities, capital needs, sales and marketing on a predetermined schedule to develop an asset management plan and set benchmarks for improvement. Hoyt Bacon has over 25 years of senior executive experience in hotel and asset management, operations, revenue optimization, strategic planning, sales, marketing, and franchise relations.

1. HOYT BACON &
ASSOCIATES
Revenue Management: The firm
reviews all revenue sources with a goal
of improving top line revenues and
distribution efficiencies, including
outlets, catering and ancillary revenue
sources. We evaluate underperforming
revenue areas and also look to well
performing areas for an improved
revenue upside. We accomplish this by
reviewing the hotel’s total positioning,
revenue strategy, rates, business mix,
segment contribution, all distribution
channels, and sales department audits.
We dissect the hotel’s performance,
relative to other industry benchmarks,
and identify revenue maximization
opportunities and help the management
team execute accordingly.
Asset Management: Reviewing
forecasts and performance in a well
organized manner will uncover
operational opportunities as well as a
means to maximize revenue. Operations,
inventories, labor, utilities, capital needs,
sales and marketing are all analyzed on a
predetermined schedule to facilitate an
asset management plan and set the
appropriate benchmarks for
improvement. Often the day to day
pressures of operating a hotel preclude
the fresh perspective that is required to
make the most informed and best
business decision. HB&A has the
knowledge, expertise, and creativity, to
help your asset reach its full potential.
Offices
East Coast:
1535 N. Utah Street, Arlington, VA 22207
West Coast:
1514 Skyline Dr., Laguna Beach, CA 92651
Contact: Hoyt Bacon 202.494.2967
hoytbacon@msn.com
MAXIMIZING
RETURN
ON YOUR HOTEL
INVESTMENT


2. HOYT BACON
HOYT BACON HAS OVER 25
YEARS OF SUCCESSFUL SENIOR
EXECUTIVE HOTEL AND ASSET
MANAGEMENT EXPERIENCE
WITH PROVEN RESULTS
DEMONSTRATED IN ASSET
MANAGEMENT, OPERATIONS,
CAPITAL PLANNING, REVENUE
OPTIMIZATION, STRATEGIC
PLANNING, SALES, MARKETING,
BRANDING AND FRANCHISE
RELATIONS.
Prior to founding Hoyt Bacon &
Associates, Bacon was vice president of
revenue & asset management for CapStar
Hotel Company reviewing asset
performance, hotel positioning, revenue
strategies and business mix.
Bacon’s experience in the areas of sales,
strategic planning and marketing,
electronic communication and hotel
positioning provides a solid foundation for
assessing a hotel’s opportunities and
potential. Previously, he was the senior
marketing executive for MeriStar
Hospitality, where he was responsible for
reviewing sales metrics and identifying
additional revenue opportunities for all of
the company’s 70 assets. He created and
oversaw all distribution channel strategies,
leveraging electronic channels, GDS, and
web initiatives to maximize revenue. As
former chief marketing officer with
Interstate Hotel & Resorts, he led the sales
and marketing organization for the
nation’s largest independent hotel
management company with more than 300
branded hotels and $2 billion in annual
revenue.
CONSULTING EXPERTISE
Hotel Asset Management:: Strategic and
operational guidance focused on reviewing
budgets, forecasts and performance, sales &
marketing competencies, positioning, revenue
management, and distribution strategies.
Strategic Planning: Solid background in
planning and executing business plans. Hands-
on manager with well developed negotiation
skills, budgeting and financial management and
the development of business partnerships.
Marketing: Understands the value of 'the
brand.' Proven ability to capitalize on market
trends for better planning, pricing, and
forecasting. Understands the value of research
and has a solid knowledge of advertising and
merchandising. SEO and distribution
Team Leader : Decisive team leader with
extensive experience in hiring, retention, and
leadership development. Proven ability to
conduct effective training.
Communications: Believes that relationships
drive the process for associates, customers, and
staff. Persuasive communicator with well
developed presentation skills. Strong
relationships with all the major hotel brands.
Hoyt Bacon is a Past President of Hospitality
Sales and Marketing Association International
(HSMAI) and in 2005 was selected as one of
the “Top 25” most respected minds in sales
and marketing. He is a trustee of the Fountain
Valley School of Colorado and the World
Tourism Foundation, as well as a recent
inductee of the Greater Washington HSMAI
Hall of Fame. He graduated from the
University of Denver Hotel School.