15 Ways Your B&B Can Use Visuals on Social Media

Brought to you by Hotel Propeller.
Your premier web design solution for Hotels, Resorts & BnBs. Learn More

Choose a single photo that represents the essence of
your B&B.
Use this photo as your online avatar for every social
media profile (Google Places, Facebook, Twitter).
This keeps your image consistent, and helps people
recognize you across multiple platforms.

Many people search Google Images to get a sense
of a new place.
Try different search terms related to your B&B, and
look at the file names and sites of the top images.
Rename your images using similar keywords to get
your own images at the top of the list!

Remember to add place names in your image captions.
Especially if you’re part of a small town, your B&B will become part of the
community’s online imagery.
Tip: Take a photo down your street on a sunny day, and add it to your Flickr
account with the name of the street in the caption.

What is the most unique aspect of your B&B?
Was it once a schoolhouse? What type of
neighborhood are you in?
Identify one or two niche interests, and build
on those with your image posts.
If you have Victorian era furniture, for
example, create a group for Victorian
antiques on Pinterest and add photos of your
best pieces.

People love to know the story behind the places they visit.
If possible, find historical photos of your building and include them on your social networks. You
may even add them to groups about the town such as the historical society’s page.
Post a photo of your B&B when it was first built. If there’s a family history behind the
building, add a photo of your great aunt or uncle working on the premises.

Views are one of the first types of images people look for when
browsing B&B’s.
Make sure to add some clear, appealing images of the scenery from
your windows.

Does your B&B hold a weekly book club? Art or music shows?
For every event you host, designate someone to take a few tasteful shots of the
event setup and guests.
Create a separate album for each event and share it on your social networks.

Enticing photos of food, kitchen, preparation, and
table settings will always attract positive attention.
Check out the Ramsey House B&B’s Instagram feed
for some inspiration.

Capture images which show the essence if your clientele.
Ask returning guests if they mind being part of your online photo album.
Encourage guests to add their own images to your Facebook page, and to connect with you via
your social networks.

Photograph specific projects that might
inspire other B&B owners, interior
designers, chefs or gardeners.
I once noticed a small inn owner at a
southern B&B had used an old factory boiler
as a beautiful garden container.
Posting images of ideas like this will get
people excited about your business.

Invest in a mobile phone with a good camera, and use this to enhance your B&B’s
imagery on the go.
Mobile photos carry an authentic and spontaneous feel.
They show that the B&B management is actively involved in the business, and
enjoys getting out and in touch with the community.

Following on from the last point, B&B’s are an
important part of a larger community.
Add photos of your surrounding area. Create
a theme and a clear picture of what your
town/city and scenery is like.
Find ways to relate things and events in your
community back to your B&B in photo
captions.

Tag people, businesses and organizations in your
photos. This is a great way to use images to
connect with your community.

Views are one of the first types of images people look for when
browsing B&B’s.
Make sure to add some clear, appealing images of the scenery
from your windows.

Smart phone photos look great in some cases, but not in others.
I’ve found that restricting your more casual mobile images on one network, like
Instagram, is best.
For your main site and featured albums, stick to more professional images.

Your premier web design solution for Hotels, Resorts & BnBs.
We build websites designed to attract more guests.
Learn More

15 Ways Your B&B Can Use Visuals on Social Media

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

15 Ways Your B&B Can Use Visuals on Social Media