2010 Latino Blogger Compensation Survey

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A national survey of Hispanic bloggers reveals that most Latino bloggers feel they should be able to charge companies, agencies and/or brands certain fees for promoting products and/or services on their blogs, Twitter and Facebook pages.

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  • Types of Bloggers – Other
    Green
    Genealogy/Culture
    Humor
    Author
    Empowerment
    Savings/Frugal
    Education
    Food
    Arts & Culture
    Travel
  • Digg, Tumblr, Stumbleupon
  • Creative outlet, find a job, share knowledge
  • It is an individual choice, depends on circumstances
  • 2010 Latino Blogger Compensation Survey

    1. 1. Meet the Mamis: A Roundtable with the Nation’s Leading ‘Mami Bloggers’ October 13th, 2010 A Free Webinar from the Hispanic Social Media Insights Series by
    2. 2. Latino Bloggers Compensation Survey #Hispanicize Jennifer Salazar Hutcheson, Blogger/Social Media Consultant, Mami 2 Mommy
    3. 3. Type of Blogger 7% 10% 5% 1% 22% 2% 9% 0% 18% 26% Marketing Entertainment Health Culture/Lifestyle Political Mom Dad Parenting Sports Other
    4. 4. Language of the Blog 59%25% 10% 6% English Spanish Spanglish Bilingual
    5. 5. Blog Target 20% 32% 5% 43% U.S. Non Hispanic U.S. Latin America U.S. Hispanic & Latin America
    6. 6. Frequency 14% 41% 26% 19% Once per Week Few Times Per Week Daily Few Times Per Month
    7. 7. Time Devoted to Content 26% 30% 13% 20% 11% 5 or Less Hours 6-10 Hours 11-15 Hours 15-25 Hours 25 or More Hours
    8. 8. Platforms Used to Promote Blog 35% 38% 14% 2% 5% 6% Twitter Facebook LinkedIn MySpace Ning Other
    9. 9. Year Began Blogging 25% 32% 14% 29% 2010 2009 2008 2007 or Earlier
    10. 10. Reason for Starting Blog 13% 18% 29% 10% 8% 8% 2% 12% Entertainment Community Journal Experiences Monetary Market Business/Product Job Most/All Above Other
    11. 11. Are you presently accepting ads from advertising networks like Google AdWords? 39% 61% Yes No
    12. 12. 25 22.5 26.3 26.3 20 21 22 23 24 25 26 27 They're neither good nor bad for my site They have not generated any money for me I think ad networks cheapen the value of my site I think ad networks are helpful and at least they help me generate some money for my blog impressions What statement most reflects your opinion about ad networks, like Google AdSense, posting ads on your blog?
    13. 13. Do you believe it is okay for companies/brands to ask bloggers to perform work without monetary compensation? 12% 34% 40% 14% Yes Maybe the First Time Never Other
    14. 14. What type of compensation do you feel is most acceptable to offer a blogger? 25% 15% 11%12% 37% Monetary Free Products Event Passes Insider Opportunities All of the Above
    15. 15. In the past year have you worked as a blog brand ambassador? 5.1 77.2 17.7 0 50 100 Yes No Not Interested
    16. 16. In the past year have you worked as a blog brand ambassador? 5.1 77.2 17.7 0 50 100 Yes No Not Interested
    17. 17. Do you believe it is important for Latino bloggers to standardize how they work with brands as it applies to fees for hosting Twitter events, sponsored posts, etc...? 52% 13% 35% Yes No Unsure
    18. 18. If there was a standard rate, what is the approximate rate you feel you and other Latino bloggers should reasonably charge for hosting a Tweet Up or another type of sponsored online event? 19% 38% 19% 24% $100 $250 $500 $500 or More
    19. 19. If there was a standard rate, what is the approximate rate you feel that you and other Latino bloggers should reasonably charge marketers for posting two to three sponsored Tweets? 25% 32% 24% 19% $25 $50 $100 $100 or More
    20. 20. If there was a standard rate, what is the average rate you feel you and other Latino bloggers should reasonably charge marketers for hosting Twitter parties? 14% 39% 26% 21% $100 $250 $500 $500 or More
    21. 21. What is the average rate you feel reputable Latino bloggers should reasonably charge for posting a sponsored post or press release on their site? 20% 32% 20% 28% $50 $100 $200 $200 or More
    22. 22. “As bloggers, we are given access to press events without the compensation other journalists get from their sponsoring employer. I hate being asked to publish press releases without compensation.” “I charge more for a creative post, and prefer those to generic content. I will rarely post a press release.” “PR agencies need to really investigate bloggers before they approach them to be sure their product is a good fit with that blogger's readers. Some of us have a VERY SPECIFIC niche and will not promote products that do not relate to our blogs.” “How could you charge anything without knowing how many Twitter followers or daily readers etc - better to ask how much for a sponsored tweet per 100 followers or based on Klout score (or other metric) and the same goes for a press release or sponsored post - additionally what is the quality or demographic of the followers/readers - 1000 followers is worth different amount to different brands.”
    23. 23. Latino Bloggers Compensation Survey A Free Webinar from the Hispanic Social Media Insights Series by

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