Meet the Mamis:  A Roundtable with the Nation’s Leading ‘Mami Bloggers’ October 13 th , 2010 A Free Webinar from the Hispa...
Latino Bloggers  Compensation Survey Jennifer Salazar Hutcheson, Blogger/Social Media Consultant, Mami 2 Mommy
Demographics – Age
Demographics – Country of Birth
Demographics   <ul><li>Children </li></ul><ul><li>19 respondents had no children </li></ul><ul><li>22 had 1 child </li></u...
<ul><li>States Represented </li></ul><ul><li>California </li></ul><ul><li>Florida </li></ul><ul><li>Illinois </li></ul><ul...
 
 
 
 
 
 
 
 
 
What statement most reflects your opinion about ad networks, like Google AdSense, posting ads on your blog?
 
 
 
 
 
 
 
 
 
“ As bloggers, we are given access to press events without the compensation other journalists get from their sponsoring em...
Latino Bloggers  Compensation Survey A Free Webinar from the Hispanic Social Media Insights Series by
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Latino bloggerscompensationsurvey webinar2

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  • Types of Bloggers – Other Green Genealogy/Culture Humor Author Empowerment Savings/Frugal Education Food Arts &amp; Culture Travel
  • Digg, Tumblr, Stumbleupon
  • Creative outlet, find a job, share knowledge
  • It is an individual choice, depends on circumstances
  • Latino bloggerscompensationsurvey webinar2

    1. 1. Meet the Mamis: A Roundtable with the Nation’s Leading ‘Mami Bloggers’ October 13 th , 2010 A Free Webinar from the Hispanic Social Media Insights Series by
    2. 2. Latino Bloggers Compensation Survey Jennifer Salazar Hutcheson, Blogger/Social Media Consultant, Mami 2 Mommy
    3. 3. Demographics – Age
    4. 4. Demographics – Country of Birth
    5. 5. Demographics <ul><li>Children </li></ul><ul><li>19 respondents had no children </li></ul><ul><li>22 had 1 child </li></ul><ul><li>19 had 2 children </li></ul><ul><li>10 had 3 children </li></ul><ul><li>3 had 4 children </li></ul><ul><li>Race/Ethnicty </li></ul><ul><li>Hispanic </li></ul><ul><li>Latina </li></ul><ul><li>Mexican-American </li></ul><ul><li>Puerto-Rican </li></ul><ul><li>Caucasian </li></ul><ul><li>Mixed </li></ul>
    6. 6. <ul><li>States Represented </li></ul><ul><li>California </li></ul><ul><li>Florida </li></ul><ul><li>Illinois </li></ul><ul><li>Indiana </li></ul><ul><li>Massachusetts </li></ul><ul><li>New Jersey </li></ul><ul><li>New York </li></ul><ul><li>North Carolina </li></ul><ul><li>Texas </li></ul><ul><li>Virginia </li></ul><ul><li>Washington </li></ul>Demographics <ul><li>Employment Status ranged from </li></ul><ul><li>Self-employed </li></ul><ul><li>Mompreneurs </li></ul><ul><li>Work-at-home moms </li></ul><ul><li>Full-time employed </li></ul><ul><li>Stay-at-home moms </li></ul><ul><li>Student </li></ul>
    7. 16. What statement most reflects your opinion about ad networks, like Google AdSense, posting ads on your blog?
    8. 26. “ As bloggers, we are given access to press events without the compensation other journalists get from their sponsoring employer. I hate being asked to publish press releases without compensation.” “ I charge more for a creative post, and prefer those to generic content. I will rarely post a press release.” “ PR agencies need to really investigate bloggers before they approach them to be sure their product is a good fit with that blogger's readers. Some of us have a VERY SPECIFIC niche and will not promote products that do not relate to our blogs.” “ How could you charge anything without knowing how many Twitter followers or daily readers etc - better to ask how much for a sponsored tweet per 100 followers or based on Klout score (or other metric) and the same goes for a press release or sponsored post - additionally what is the quality or demographic of the followers/readers - 1000 followers is worth different amount to different brands.”
    9. 27. Latino Bloggers Compensation Survey A Free Webinar from the Hispanic Social Media Insights Series by

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